---
title: "Zoe & Morgan: search popularity and Share of Search in New Zealand"
description: "Zoe & Morgan is a New Zealand jewellery designer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/zoe-and-morgan"
publisher: "Brandwave"
---

# Zoe & Morgan: search popularity and Share of Search in New Zealand

Zoe & Morgan is a New Zealand jewellery designer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Zoe & Morgan
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among designer jewellery brands**: 20.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| designer jewellery brands | 2 | 20.6% | 4.6K |

- [NZ designer jewellery brands](/demand/nz/categories/nz-designer-jewellery-brands)

## How has branded search demand for Zoe & Morgan changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Zoe & Morgan in New Zealand fell from 5.5K to 4.6K.
- Across the 11 months ending August 2026, Zoe & Morgan’s estimated Share of Search among designer jewellery brands in New Zealand decreased from 21.3% to 20.6%.
- Across the 11 months ending August 2026, Zoe & Morgan’s estimated Share of Search among designer jewellery brands in New Zealand peaked at 29.4% in November 2025 and was lowest at 16.1% in June 2026.

## How did search popularity change for New Zealand designer jewellery brands in August 2026?

- In August 2026, Stolen Girlfriends Club overtook Zoe & Morgan to take the highest estimated Share of Search among designer jewellery brands in New Zealand, at 26.6%.
- In August 2026, Bare Jewellery overtook Nick Von K to rank 3rd among designer jewellery brands in New Zealand, at 16%.
- In August 2026, Silk & Steel gained estimated Share of Search among designer jewellery brands in New Zealand, from 4.1% to 4.9%.
- In August 2026, Zoe & Morgan lost estimated Share of Search among designer jewellery brands in New Zealand, from 28.7% to 20.6%.
- In August 2026, Nick Von K lost estimated Share of Search among designer jewellery brands in New Zealand, from 13.8% to 12.9%.
- Morris & Watson’s estimated Share of Search among designer jewellery brands in New Zealand has lost ground for 3 months in a row, from 16.3% to 13% in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | designer jewellery brands | 5.5K | 21.3% | 2 |
| Nov 2025 | designer jewellery brands | 11.5K | 29.4% | 1 |
| Dec 2025 | designer jewellery brands | 8.5K | 24.9% | 1 |
| Jan 2026 | designer jewellery brands | 6.2K | 20.7% | 2 |
| Feb 2026 | designer jewellery brands | 4.6K | 17.5% | 2 |
| Mar 2026 | designer jewellery brands | 7.7K | 24.3% | 1 |
| Apr 2026 | designer jewellery brands | 4.6K | 22.5% | 1 |
| May 2026 | designer jewellery brands | 4.6K | 20.9% | 2 |
| Jun 2026 | designer jewellery brands | 3.7K | 16.1% | 3 |
| Jul 2026 | designer jewellery brands | 6.4K | 28.7% | 1 |
| Aug 2026 | designer jewellery brands | 4.6K | 20.6% | 2 |
| Sep 2026 | designer jewellery brands | — | — | — |

## How is Zoe & Morgan measured?

Brandwave collects information about searches that people make online using Zoe & Morgan’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “zoe & morgan”
- “zoe & morgan earrings”
- “zoe & morgan jewellery”
- “zoe & morgan near me”
- “zoe & morgan necklace”
- “zoe & morgan nz”
- “zoe & morgan rings”
- “zoe and morgan bracelet”
- “zoe and morgan earrings”
- “zoe and morgan gypsy heart earrings”
- “zoe and morgan heart earrings”
- “zoe and morgan jewellery”
- “zoe and morgan necklace”
- “zoe and morgan rings”
- “zoe morgan”
- “zoe morgan earrings”
- “zoe morgan jewellery”
- “zoe morgan necklace”
- “zoe morgan rings”
- “zoeandmorgan com”
- “zoemorgan”

## Which designer jewellery brands compete with Zoe & Morgan?

- [Stolen Girlfriends Club](/demand/nz/brands/stolen-girlfriends-club): Head-to-head: /demand/nz/compare/stolen-girlfriends-club-vs-zoe-and-morgan
- [Bare Jewellery](/demand/nz/brands/bare-jewellery): Head-to-head: /demand/nz/compare/bare-jewellery-vs-zoe-and-morgan
- [Morris & Watson](/demand/nz/brands/morris-and-watson): Head-to-head: /demand/nz/compare/morris-and-watson-vs-zoe-and-morgan
- [Nick Von K](/demand/nz/brands/nick-von-k): Head-to-head: /demand/nz/compare/nick-von-k-vs-zoe-and-morgan
- [Meadowlark](/demand/nz/brands/meadowlark): Head-to-head: /demand/nz/compare/meadowlark-vs-zoe-and-morgan
- [Silk & Steel](/demand/nz/brands/silk-and-steel)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Zoe & Morgan: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/zoe-and-morgan

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/zoe-and-morgan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
