--- title: "Zodiac: search popularity in New Zealand" description: "Zodiac makes pool cleaners and equipment. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/zodiac-pool" publisher: "Brandwave" --- # Zodiac: search popularity in New Zealand Zodiac makes pool cleaners and equipment. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Zodiac - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among pool pump brands**: 24.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Pool pump brands | 3 | 24.2% | 160 | | Pool cleaner brands | 2 | 35.6% | 160 | | Pool chemical brands | 1 | 57.1% | 160 | - [Pool pump brands](/demand/nz/categories/nz-pool-pump-brands) - [Pool cleaner brands](/demand/nz/categories/nz-pool-cleaner-brands) - [Pool chemical brands](/demand/nz/categories/nz-pool-chemical-brands) ## Top pool pump brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Zodiac did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Davey | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | AstralPool | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Pentair | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Hayward | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Zodiac | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Astral | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pool pump brands - Asked ChatGPT "Which pool pump brand should I buy in New Zealand?": 1. Davey, 2. AstralPool, 3. Pentair - Asked ChatGPT "What are the best pool pump brands in New Zealand?": 1. Davey, 2. AstralPool, 3. Pentair, 4. Hayward - Asked ChatGPT "What's the best pool pump brand in New Zealand for a backyard pool?": 1. Davey, 2. AstralPool, 3. Pentair - Searched Google, AI Overview "swimming pool pump nz": named none of the brands we track - Searched Google, AI Overview "pool pump nz": 1. Davey Not named in any answer: Zodiac and Astral. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Zodiac changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Zodiac in New Zealand fell from 250 to 160. - Across the 12 months ending September 2026, Zodiac’s share of searches among pool pump brands in New Zealand decreased from 28.4% to 24.2%. - Across the 12 months ending September 2026, Zodiac’s share of searches among pool pump brands in New Zealand peaked at 31.6% in December 2025 and was lowest at 9% in May 2026. - Across the 12 months ending September 2026, Zodiac’s share of searches among pool cleaner brands in New Zealand decreased from 38.5% to 35.6%. - Across the 12 months ending September 2026, Zodiac’s share of searches among pool cleaner brands in New Zealand peaked at 39.6% in February 2026 and was lowest at 27% in March 2026. - Across the 12 months ending September 2026, Zodiac’s share of searches among pool chemical brands in New Zealand decreased from 59.5% to 57.1%. - Across the 12 months ending September 2026, Zodiac’s share of searches among pool chemical brands in New Zealand peaked at 59.5% in October 2025 and was lowest at 35.3% in July 2026. ## How did search popularity change for New Zealand pool pump brands in September 2026? - In September 2026, Zodiac gained share of searches among pool pump brands in New Zealand, from 17.9% to 24.2%. - In September 2026, Astral gained share of searches among pool pump brands in New Zealand, from 4.5% to 7.6%. - In September 2026, Pentair lost share of searches among pool pump brands in New Zealand, from 38.8% to 31.8%. - In September 2026, AstralPool lost share of searches among pool pump brands in New Zealand, from 3% to 1.5%. - In September 2026, Hayward lost share of searches among pool pump brands in New Zealand, from 4.5% to 3%. - In September 2026, Davey rose from 2nd to 1st among pool pump brands in New Zealand. ## How did search popularity change for New Zealand pool cleaner brands in September 2026? - In September 2026, Maytronics gained share of searches among pool cleaner brands in New Zealand, from 13.9% to 17.8%. - In September 2026, Zodiac gained share of searches among pool cleaner brands in New Zealand, from 33.3% to 35.6%. - In September 2026, Hayward lost share of searches among pool cleaner brands in New Zealand, from 8.3% to 4.4%. - In September 2026, Dolphin lost share of searches among pool cleaner brands in New Zealand, from 44.4% to 42.2%. ## How did search popularity change for New Zealand pool chemical brands in September 2026? - In September 2026, Hy-Clor gained share of searches among pool chemical brands in New Zealand, from 12.5% to 21.4%. - In September 2026, Zodiac gained share of searches among pool chemical brands in New Zealand, from 50% to 57.1%. - In September 2026, BioGuard lost share of searches among pool chemical brands in New Zealand, from 33.3% to 21.4%. - In September 2026, HTH lost share of searches among pool chemical brands in New Zealand, from 4.2% to 0%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Pool pump brands | 250 | 28.4% | 3 | | Nov 2025 | Pool pump brands | 300 | 30.9% | 1 | | Dec 2025 | Pool pump brands | 240 | 31.6% | 1 | | Jan 2026 | Pool pump brands | 240 | 27.6% | 3 | | Feb 2026 | Pool pump brands | 190 | 25.7% | 3 | | Mar 2026 | Pool pump brands | 100 | 15.2% | 3 | | Apr 2026 | Pool pump brands | 80 | 12.5% | 3 | | May 2026 | Pool pump brands | 60 | 9% | 3 | | Jun 2026 | Pool pump brands | 60 | 10% | 3 | | Jul 2026 | Pool pump brands | 60 | 10.9% | 3 | | Aug 2026 | Pool pump brands | 120 | 17.9% | 3 | | Sep 2026 | Pool pump brands | 160 | 24.2% | 3 | | Oct 2025 | Pool cleaner brands | 250 | 38.5% | 2 | | Nov 2025 | Pool cleaner brands | 300 | 35.7% | 2 | | Dec 2025 | Pool cleaner brands | 240 | 33.8% | 2 | | Jan 2026 | Pool cleaner brands | 240 | 38.1% | 2 | | Feb 2026 | Pool cleaner brands | 190 | 39.6% | 2 | | Mar 2026 | Pool cleaner brands | 100 | 27% | 2 | | Apr 2026 | Pool cleaner brands | 80 | 30.8% | 2 | | May 2026 | Pool cleaner brands | 60 | 27.3% | 2 | | Jun 2026 | Pool cleaner brands | 60 | 31.6% | 2 | | Jul 2026 | Pool cleaner brands | 60 | 30% | 2 | | Aug 2026 | Pool cleaner brands | 120 | 33.3% | 2 | | Sep 2026 | Pool cleaner brands | 160 | 35.6% | 2 | | Oct 2025 | Pool chemical brands | 250 | 59.5% | 1 | | Nov 2025 | Pool chemical brands | 300 | 55.6% | 1 | | Dec 2025 | Pool chemical brands | 240 | 47.1% | 1 | | Jan 2026 | Pool chemical brands | 240 | 52.2% | 1 | | Feb 2026 | Pool chemical brands | 190 | 54.3% | 1 | | Mar 2026 | Pool chemical brands | 100 | 55.6% | 1 | | Apr 2026 | Pool chemical brands | 80 | 42.1% | 1 | | May 2026 | Pool chemical brands | 60 | 37.5% | 2 | | Jun 2026 | Pool chemical brands | 60 | 37.5% | 1 | | Jul 2026 | Pool chemical brands | 60 | 35.3% | 2 | | Aug 2026 | Pool chemical brands | 120 | 50% | 1 | | Sep 2026 | Pool chemical brands | 160 | 57.1% | 1 | ## How are Zodiac’s branded searches counted? Brandwave collects information about searches that people make online using Zodiac’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “zodiac pool” - “zodiac pool cleaner” ## Which pool pump brands compete with Zodiac? - [Davey](/demand/nz/brands/davey): Head-to-head: /demand/nz/compare/davey-vs-zodiac-pool - [Pentair](/demand/nz/brands/pentair): Head-to-head: /demand/nz/compare/pentair-vs-zodiac-pool - [Astral](/demand/nz/brands/astral-pool): Head-to-head: /demand/nz/compare/astral-pool-vs-zodiac-pool - [Hayward](/demand/nz/brands/hayward-pool): Head-to-head: /demand/nz/compare/hayward-pool-vs-zodiac-pool - [AstralPool](/demand/nz/brands/astralpool): Head-to-head: /demand/nz/compare/astralpool-vs-zodiac-pool ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Zodiac: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/zodiac-pool This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/zodiac-pool. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.