--- title: "Zinsser: search popularity in New Zealand" description: "Zinsser makes primers and sealers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/zinsser" publisher: "Brandwave" --- # Zinsser: search popularity in New Zealand Zinsser makes primers and sealers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Zinsser - **Owned by**: Rust-Oleum - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among paint brands**: 0.24% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Paint brands | 6 | 0.24% | 90 | - [Paint brands](/demand/nz/categories/nz-paint-brands) ## Top paint brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Zinsser did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Resene | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Dulux | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Wattyl | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | British Paints | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Taubmans | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | PPG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Zinsser | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about paint brands - Asked ChatGPT "Which paint brand should I buy in New Zealand?": 1. Resene, 2. Dulux, 3. Wattyl - Asked ChatGPT "What are the best paint brands in New Zealand?": 1. Resene, 2. Dulux, 3. Wattyl - Asked ChatGPT "What's the best paint brand in New Zealand for interior walls?": 1. Resene, 2. Dulux - Searched Google, AI Overview "paint brands nz": 1. Resene, 2. Dulux, 3. British Paints - Searched Google, AI Overview "house paint nz": 1. Resene, 2. Dulux, 3. Wattyl, 4. Taubmans Not named in any answer: PPG and Zinsser. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Zinsser changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Zinsser in New Zealand held steady at 90. - Across the 12 months ending September 2026, Zinsser rose from 7th to 6th among paint brands in New Zealand. ## How did search popularity change for New Zealand paint brands in September 2026? - In September 2026, Wattyl gained share of searches among paint brands in New Zealand, from 5.4% to 6.5%. - In September 2026, Resene lost share of searches among paint brands in New Zealand, from 60.3% to 59.7%. - In September 2026, PPG lost share of searches among paint brands in New Zealand, from 3.1% to 2.6%. - Dulux’s share of searches among paint brands in New Zealand has gained ground for 3 months in a row, from 28% to 30.2% in September 2026. - Estimated monthly branded searches for British Paints in New Zealand fell 22.6% over 12 measured months, from 310 to 240 in September 2026. - Estimated monthly branded searches for Taubmans in New Zealand fell 22.2% over 12 measured months, from 90 to 70 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Paint brands | 90 | 0.17% | 7 | | Nov 2025 | Paint brands | 110 | 0.23% | 6 | | Dec 2025 | Paint brands | 90 | 0.2% | 6 | | Jan 2026 | Paint brands | 120 | 0.23% | 6 | | Feb 2026 | Paint brands | 110 | 0.26% | 6 | | Mar 2026 | Paint brands | 110 | 0.23% | 6 | | Apr 2026 | Paint brands | 100 | 0.23% | 6 | | May 2026 | Paint brands | 120 | 0.29% | 6 | | Jun 2026 | Paint brands | 120 | 0.35% | 6 | | Jul 2026 | Paint brands | 110 | 0.32% | 6 | | Aug 2026 | Paint brands | 110 | 0.3% | 6 | | Sep 2026 | Paint brands | 90 | 0.24% | 6 | ## How are Zinsser’s branded searches counted? Brandwave collects information about searches that people make online using Zinsser’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “zinsser 123 primer nz” - “zinsser gardz nz” - “zinsser nz” - “zinsser paint nz” ## Which paint brands compete with Zinsser? - [Resene](/demand/nz/brands/resene) - [Dulux](/demand/nz/brands/dulux): Head-to-head: /demand/nz/compare/dulux-vs-zinsser - [Wattyl](/demand/nz/brands/wattyl): Head-to-head: /demand/nz/compare/wattyl-vs-zinsser - [PPG](/demand/nz/brands/ppg): Head-to-head: /demand/nz/compare/ppg-vs-zinsser - [British Paints](/demand/nz/brands/british-paints): Head-to-head: /demand/nz/compare/british-paints-vs-zinsser - [Taubmans](/demand/nz/brands/taubmans): Head-to-head: /demand/nz/compare/taubmans-vs-zinsser ## Who owns Zinsser? Zinsser is owned by Rust-Oleum. Brandwave does not track any other brands owned by Rust-Oleum. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Zinsser? Zinsser is owned by Rust-Oleum. Brandwave does not track any other brands owned by Rust-Oleum. ## Cite this page Brandwave. "Zinsser: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/zinsser This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/zinsser. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.