---
title: "Zespri: search popularity and Share of Search in New Zealand"
description: "Zespri is a fruit brand grown in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/zespri"
publisher: "Brandwave"
---

# Zespri: search popularity and Share of Search in New Zealand

Zespri is a fruit brand grown in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Zespri
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among fruit brands**: 78.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Fruit brands | 1 | 78.8% | 6.7K |

- [Fruit brands](/demand/nz/categories/nz-fruit-brands)

## How has branded search demand for Zespri changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Zespri in New Zealand fell from 8.9K to 6.7K.
- Across the 11 months ending August 2026, Zespri’s estimated Share of Search among fruit brands in New Zealand decreased from 83.7% to 78.8%.
- Across the 11 months ending August 2026, Zespri’s estimated Share of Search among fruit brands in New Zealand peaked at 87.9% in March 2026 and was lowest at 69.8% in July 2026.

## How did search popularity change for New Zealand fruit brands in August 2026?

- In August 2026, Zespri gained estimated Share of Search among fruit brands in New Zealand, from 69.8% to 78.8%.
- In August 2026, Pink Lady lost estimated Share of Search among fruit brands in New Zealand, from 14.2% to 7.1%.
- In August 2026, Envy lost estimated Share of Search among fruit brands in New Zealand, from 6.9% to 5.6%.
- In August 2026, Rockit lost estimated Share of Search among fruit brands in New Zealand, from 4.6% to 3.9%.
- Jazz’s estimated Share of Search among fruit brands in New Zealand has gained ground for 3 months in a row, from 3% to 4.6% in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fruit brands | 8.9K | 83.7% | 1 |
| Nov 2025 | Fruit brands | 5.5K | 81% | 1 |
| Dec 2025 | Fruit brands | 3.8K | 79% | 1 |
| Jan 2026 | Fruit brands | 4.3K | 75% | 1 |
| Feb 2026 | Fruit brands | 6.2K | 81.2% | 1 |
| Mar 2026 | Fruit brands | 11K | 87.9% | 1 |
| Apr 2026 | Fruit brands | 8.8K | 86.4% | 1 |
| May 2026 | Fruit brands | 8.6K | 80.1% | 1 |
| Jun 2026 | Fruit brands | 6.5K | 76% | 1 |
| Jul 2026 | Fruit brands | 5K | 69.8% | 1 |
| Aug 2026 | Fruit brands | 6.7K | 78.8% | 1 |
| Sep 2026 | Fruit brands | — | — | — |

## How is Zespri measured?

Brandwave collects information about searches that people make online using Zespri’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “bruce cameron zespri”
- “canopy zespri”
- “kiwifruit zespri”
- “zespri”
- “zespri com”
- “zespri fruit”
- “zespri kiwi”
- “zespri kiwi sungold”
- “zespri near me”
- “zespri nz”

## Which fruit brands compete with Zespri?

- [Pink Lady](/demand/nz/brands/pink-lady): Head-to-head: /demand/nz/compare/pink-lady-vs-zespri
- [Envy](/demand/nz/brands/envy): Head-to-head: /demand/nz/compare/envy-vs-zespri
- [Jazz](/demand/nz/brands/jazz): Head-to-head: /demand/nz/compare/jazz-vs-zespri
- [Rockit](/demand/nz/brands/rockit): Head-to-head: /demand/nz/compare/rockit-vs-zespri

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Zespri: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/zespri

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/zespri. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.