---
title: "Zephyr: search popularity and Share of Search in New Zealand"
description: "Zephyr provides tools and services to organize software test cases and testing workflows. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/zephyr-testing"
publisher: "Brandwave"
---

# Zephyr: search popularity and Share of Search in New Zealand

Zephyr provides tools and services to organize software test cases and testing workflows. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Zephyr
- **Owned by**: SmartBear
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among test management tools**: 38.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Test management tools | 1 | 38.2% | 130 |

- [Test management tools](/demand/nz/categories/nz-test-management-tools)

## How has branded search demand for Zephyr changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Zephyr in New Zealand rose from 120 to 130.
- Across the 11 months ending August 2026, Zephyr’s estimated Share of Search among test management tools in New Zealand increased from 30% to 38.2%.
- Across the 11 months ending August 2026, Zephyr’s estimated Share of Search among test management tools in New Zealand peaked at 38.2% in August 2026 and was lowest at 22.2% in November 2025.
- Across the 11 months ending August 2026, Zephyr rose from 2nd to 1st among test management tools in New Zealand.

## How did search popularity change for New Zealand test management tools in August 2026?

- In August 2026, Zephyr gained estimated Share of Search among test management tools in New Zealand, from 30.8% to 38.2%.
- In August 2026, TestRail gained estimated Share of Search among test management tools in New Zealand, from 25.6% to 26.5%.
- In August 2026, Xray lost estimated Share of Search among test management tools in New Zealand, from 25.6% to 17.6%.
- In August 2026, Qase lost estimated Share of Search among test management tools in New Zealand, from 15.4% to 14.7%.
- Estimated monthly branded searches for Testmo in New Zealand fell 50% over 11 measured months, from 20 to 10 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Test management tools | 120 | 30% | 2 |
| Nov 2025 | Test management tools | 100 | 22.2% | 2 |
| Dec 2025 | Test management tools | 60 | 26.1% | 2 |
| Jan 2026 | Test management tools | 100 | 27% | 2 |
| Feb 2026 | Test management tools | 100 | 25% | 3 |
| Mar 2026 | Test management tools | 140 | 26.4% | 2 |
| Apr 2026 | Test management tools | 120 | 26.7% | 2 |
| May 2026 | Test management tools | 120 | 27.3% | 3 |
| Jun 2026 | Test management tools | 120 | 27.3% | 2 |
| Jul 2026 | Test management tools | 120 | 30.8% | 1 |
| Aug 2026 | Test management tools | 130 | 38.2% | 1 |
| Sep 2026 | Test management tools | — | — | — |

## How is Zephyr measured?

Brandwave collects information about searches that people make online using Zephyr’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “jira zephyr scale”
- “jira zephyr squad”
- “test management tool zephyr”
- “test management zephyr”
- “zephyr advanced”
- “zephyr enterprise”
- “zephyr enterprise pricing”
- “zephyr essential”
- “zephyr for jira test management plugin”
- “zephyr scale”
- “zephyr scale cloud”
- “zephyr scale for jira”
- “zephyr scale jira”
- “zephyr scale pricing”
- “zephyr scale test management”
- “zephyr scale test management for jira”
- “zephyr squad”
- “zephyr squad for jira”
- “zephyr squad jira”
- “zephyr squad test automation”
- “zephyr test management for jira”
- “zephyr test management jira”
- “zephyr test management pricing”
- “zephyr test management tool for jira”
- “zephyr testing”
- “zephyr testing tool”

## Which test management tools compete with Zephyr?

- [TestRail](/demand/nz/brands/testrail): Head-to-head: /demand/nz/compare/testrail-vs-zephyr-testing
- [Xray](/demand/nz/brands/xray): Head-to-head: /demand/nz/compare/xray-vs-zephyr-testing
- [Qase](/demand/nz/brands/qase): Head-to-head: /demand/nz/compare/qase-vs-zephyr-testing
- [Testmo](/demand/nz/brands/testmo): Head-to-head: /demand/nz/compare/testmo-vs-zephyr-testing

## Who owns Zephyr?

Zephyr is owned by SmartBear. Brandwave does not track any other brands owned by SmartBear.

- [SmartBear](/demand/nz/companies/smartbear): Owns 3 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Zephyr?

Zephyr is owned by SmartBear. Brandwave does not track any other brands owned by SmartBear.

## Cite this page

Brandwave. "Zephyr: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/zephyr-testing

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/zephyr-testing. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.