---
title: "Zebra: search popularity in New Zealand"
description: "Zebra is a Japanese maker of pens, highlighters and markers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/zebra-pen"
publisher: "Brandwave"
---

# Zebra: search popularity in New Zealand

Zebra is a Japanese maker of pens, highlighters and markers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Zebra
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among pen and stationery brands**: 2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Pen and stationery brands | 10 | 2% | 180 |
| Pen brands | 6 | 2% | 90 |
| Highlighter brands | 4 | 0.68% | 10 |

- [Pen and stationery brands](/demand/nz/categories/nz-pen-and-stationery-brands)
- [Pen brands](/demand/nz/categories/nz-pen-brands)
- [Highlighter brands](/demand/nz/categories/nz-highlighter-brands)

## Top pen and stationery brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Zebra was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Zebra is the fifth most recommended of the ten.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Pilot | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| uni-ball | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Lamy | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Parker | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Zebra | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| IRO | 6th | 3 of 3 | 0 of 2 | 3 of 5 |
| Sharpie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| BIC | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Staedtler | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Moleskine | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about pen and stationery brands

- Asked ChatGPT "Which pen or stationery brand should I buy in New Zealand?": 1. Pilot, 2. uni-ball, 3. Zebra, 4. Lamy, 5. IRO
- Asked ChatGPT "What are the best pen and stationery brands in New Zealand?": 1. Pilot, 2. uni-ball, 3. Lamy, 4. Parker, 5. IRO
- Asked ChatGPT "What's the best pen or stationery brand in New Zealand for everyday writing?": 1. uni-ball, 2. Pilot, 3. Zebra, 4. Lamy, 5. IRO
- Searched Google, AI Overview "best pen brand": 1. Parker, 2. Lamy, 3. Pilot, 4. uni-ball
- Searched Google, AI Overview "stationery brands nz": 1. Pilot, 2. uni-ball

Not named in any answer: Sharpie, BIC, Staedtler and Moleskine.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How has branded search demand for Zebra changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Zebra in New Zealand rose from 180 to 190.
- Across the 12 months ending September 2026, Zebra’s share of searches among pen and stationery brands in New Zealand peaked at 3.2% in March 2026 and was lowest at 1.1% in January 2026.
- Across the 12 months ending September 2026, Zebra’s share of searches among pen brands in New Zealand decreased from 2.5% to 2%.
- Across the 12 months ending September 2026, Zebra’s share of searches among pen brands in New Zealand peaked at 3.3% in March 2026 and was lowest at 1.3% in January 2026.
- Across the 12 months ending September 2026, Zebra’s share of searches among highlighter brands in New Zealand increased from 0% to 0.68%.

## How did search popularity change for New Zealand pen and stationery brands in September 2026?

- In September 2026, Parker overtook uni-ball to rank 4th among pen and stationery brands in New Zealand, with 11.3% of the searches.
- In September 2026, Sharpie gained share of searches among pen and stationery brands in New Zealand, from 19.5% to 21.8%.
- In September 2026, uni-ball lost share of searches among pen and stationery brands in New Zealand, from 13.3% to 11%.
- In September 2026, Moleskine lost share of searches among pen and stationery brands in New Zealand, from 8.1% to 7.5%.
- In September 2026, Staedtler rose from 4th to 3rd among pen and stationery brands in New Zealand.
- Estimated monthly branded searches for Pilot in New Zealand rose 20.3% over 12 measured months, from 590 to 710 in September 2026.

## How did search popularity change for New Zealand pen brands in September 2026?

- In September 2026, Faber-Castell overtook BIC to become the leader among pen brands in New Zealand, with 31.5% of the searches.
- In September 2026, BIC gained share of searches among pen brands in New Zealand, from 29.3% to 31%.
- In September 2026, uni-ball lost share of searches among pen brands in New Zealand, from 24.3% to 19.3%.
- Estimated monthly branded searches for Pilot in New Zealand rose 20.8% over 12 measured months, from 530 to 640 in September 2026.
- Estimated monthly branded searches for Pentel in New Zealand fell 35.7% over 12 measured months, from 140 to 90 in September 2026.

## How did search popularity change for New Zealand highlighter brands in September 2026?

- In September 2026, Sharpie gained share of searches among highlighter brands in New Zealand, from 89.6% to 91.2%.
- In September 2026, Faber-Castell lost share of searches among highlighter brands in New Zealand, from 1.5% to 0.68%.
- In September 2026, Stabilo lost share of searches among highlighter brands in New Zealand, from 8.1% to 7.5%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Pen and stationery brands | 180 | 2.3% | 10 |
| Nov 2025 | Pen and stationery brands | 180 | 2.4% | 10 |
| Dec 2025 | Pen and stationery brands | 100 | 1.4% | 10 |
| Jan 2026 | Pen and stationery brands | 100 | 1.1% | 10 |
| Feb 2026 | Pen and stationery brands | 100 | 1.4% | 10 |
| Mar 2026 | Pen and stationery brands | 280 | 3.2% | 9 |
| Apr 2026 | Pen and stationery brands | 140 | 1.9% | 10 |
| May 2026 | Pen and stationery brands | 140 | 1.7% | 10 |
| Jun 2026 | Pen and stationery brands | 180 | 2.3% | 10 |
| Jul 2026 | Pen and stationery brands | 140 | 1.7% | 10 |
| Aug 2026 | Pen and stationery brands | 180 | 1.9% | 10 |
| Sep 2026 | Pen and stationery brands | 180 | 2% | 10 |
| Oct 2025 | Pen brands | 90 | 2.5% | 6 |
| Nov 2025 | Pen brands | 90 | 2.6% | 6 |
| Dec 2025 | Pen brands | 50 | 1.5% | 6 |
| Jan 2026 | Pen brands | 50 | 1.3% | 6 |
| Feb 2026 | Pen brands | 50 | 1.4% | 6 |
| Mar 2026 | Pen brands | 140 | 3.3% | 5 |
| Apr 2026 | Pen brands | 70 | 1.7% | 6 |
| May 2026 | Pen brands | 70 | 1.6% | 6 |
| Jun 2026 | Pen brands | 90 | 2.4% | 6 |
| Jul 2026 | Pen brands | 70 | 1.8% | 6 |
| Aug 2026 | Pen brands | 90 | 1.9% | 6 |
| Sep 2026 | Pen brands | 90 | 2% | 6 |
| Oct 2025 | Highlighter brands | 0 | 0% | 4 |
| Nov 2025 | Highlighter brands | 10 | 0.79% | 4 |
| Dec 2025 | Highlighter brands | 0 | 0% | 4 |
| Jan 2026 | Highlighter brands | 10 | 0.65% | 4 |
| Feb 2026 | Highlighter brands | 10 | 0.76% | 4 |
| Mar 2026 | Highlighter brands | 10 | 0.69% | 4 |
| Apr 2026 | Highlighter brands | 10 | 0.9% | 4 |
| May 2026 | Highlighter brands | 10 | 0.75% | 4 |
| Jun 2026 | Highlighter brands | 10 | 0.79% | 4 |
| Jul 2026 | Highlighter brands | 10 | 0.79% | 4 |
| Aug 2026 | Highlighter brands | 10 | 0.74% | 4 |
| Sep 2026 | Highlighter brands | 10 | 0.68% | 4 |

## How are Zebra’s branded searches counted?

Brandwave collects information about searches that people make online using Zebra’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “zebra highlighter”
- “zebra pen”
- “zebra pens”

## Which pen and stationery brands compete with Zebra?

- [Sharpie](/demand/nz/brands/sharpie)
- [BIC](/demand/nz/brands/bic)
- [Staedtler](/demand/nz/brands/staedtler)
- [Parker](/demand/nz/brands/parker-pens)
- [uni-ball](/demand/nz/brands/uni-ball): Head-to-head: /demand/nz/compare/uni-ball-vs-zebra-pen
- [Pilot](/demand/nz/brands/pilot): Head-to-head: /demand/nz/compare/pilot-vs-zebra-pen
- [Moleskine](/demand/nz/brands/moleskine): Head-to-head: /demand/nz/compare/moleskine-vs-zebra-pen
- [IRO](/demand/nz/brands/iro): Head-to-head: /demand/nz/compare/iro-vs-zebra-pen
- [Lamy](/demand/nz/brands/lamy): Head-to-head: /demand/nz/compare/lamy-vs-zebra-pen

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Zebra: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/zebra-pen

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/zebra-pen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.