---
title: "Zealong: search popularity in New Zealand"
description: "Zealong is a tea bag brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/zealong"
publisher: "Brandwave"
---

# Zealong: search popularity in New Zealand

Zealong is a tea bag brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Zealong
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among tea brands**: 6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Tea brands | 7 | 6% | 880 |
| Tea bag brands | 1 | 38.4% | 880 |

- [Tea brands](/demand/nz/categories/nz-tea-brands)
- [Tea bag brands](/demand/nz/categories/nz-tea-bag-brands)

## Top tea brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Zealong appeared in all five answers. Zealong is the most recommended of the ten.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Zealong | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Bell Tea | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Dilmah | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Tea Total | 4th | 3 of 3 | 2 of 2 | 5 of 5 |
| Healtheries | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| Twinings | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Stir Tea | 7th | 1 of 3 | 1 of 2 | 2 of 5 |
| T2 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Pukka | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Lipton | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about tea brands

- Asked ChatGPT "Which tea brand should I buy in New Zealand?": 1. Dilmah, 2. Zealong, 3. Bell Tea, 4. Tea Total
- Asked ChatGPT "What are the best tea brands in New Zealand?": 1. Zealong, 2. Tea Total, 3. Bell Tea, 4. Dilmah, 5. Stir Tea
- Asked ChatGPT "What's the best tea brand in New Zealand for everyday drinking?": 1. Dilmah, 2. Bell Tea, 3. Twinings, 4. Tea Total, 5. Zealong
- Searched Google, AI Overview "tea brands nz": 1. Zealong, 2. Bell Tea, 3. Healtheries, 4. Tea Total, 5. Stir Tea
- Searched Google, AI Overview "tea nz": 1. Zealong, 2. Tea Total

Not named in any answer: T2, Pukka and Lipton.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How has branded search demand for Zealong changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Zealong in New Zealand fell from 1.3K to 880.
- Across the 12 months ending September 2026, Zealong’s share of searches among tea brands in New Zealand decreased from 9.3% to 6%.
- Across the 12 months ending September 2026, Zealong’s share of searches among tea brands in New Zealand peaked at 11.8% in January 2026 and was lowest at 5.7% in August 2026.
- Across the 12 months ending September 2026, Zealong fell from 5th to 7th among tea brands in New Zealand.
- Across the 12 months ending September 2026, Zealong’s share of searches among tea bag brands in New Zealand decreased from 47.6% to 38.4%.
- Across the 12 months ending September 2026, Zealong’s share of searches among tea bag brands in New Zealand peaked at 58% in December 2025 and was lowest at 35.2% in August 2026.

## How did search popularity change for New Zealand tea brands in September 2026?

- In September 2026, Pukka overtook Lipton and Zealong to rank 6th among tea brands in New Zealand, with 6.7% of the searches.
- In September 2026, Healtheries gained share of searches among tea brands in New Zealand, from 19.9% to 21.6%.
- In September 2026, T2 gained share of searches among tea brands in New Zealand, from 14% to 14.6%.
- In September 2026, Dilmah gained share of searches among tea brands in New Zealand, from 15.1% to 15.7%.
- In September 2026, Tea Total lost share of searches among tea brands in New Zealand, from 18.6% to 16.5%.
- In September 2026, Lipton lost share of searches among tea brands in New Zealand, from 6.5% to 4.7%.

## How did search popularity change for New Zealand tea bag brands in September 2026?

- In September 2026, Bell Tea overtook Dilmah to rank 2nd among tea bag brands in New Zealand, with 21% of the searches.
- In September 2026, Zealong gained share of searches among tea bag brands in New Zealand, from 35.2% to 38.4%.
- In September 2026, Dilmah lost share of searches among tea bag brands in New Zealand, from 23.6% to 21%.
- In September 2026, Twinings lost share of searches among tea bag brands in New Zealand, from 12.8% to 11.4%.
- In September 2026, Lipton lost share of searches among tea bag brands in New Zealand, from 8.4% to 7.4%.
- Estimated monthly branded searches for Pukka in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Tea brands | 1.3K | 9.3% | 5 |
| Nov 2025 | Tea brands | 1.3K | 8.5% | 5 |
| Dec 2025 | Tea brands | 1.6K | 10% | 5 |
| Jan 2026 | Tea brands | 1.6K | 11.8% | 5 |
| Feb 2026 | Tea brands | 1.3K | 11.6% | 5 |
| Mar 2026 | Tea brands | 1K | 7.8% | 5 |
| Apr 2026 | Tea brands | 1K | 7.8% | 5 |
| May 2026 | Tea brands | 1.6K | 10% | 6 |
| Jun 2026 | Tea brands | 1K | 6.6% | 6 |
| Jul 2026 | Tea brands | 1K | 6.9% | 6 |
| Aug 2026 | Tea brands | 880 | 5.7% | 7 |
| Sep 2026 | Tea brands | 880 | 6% | 7 |
| Oct 2025 | Tea bag brands | 1.3K | 47.6% | 1 |
| Nov 2025 | Tea bag brands | 1.3K | 49.6% | 1 |
| Dec 2025 | Tea bag brands | 1.6K | 58% | 1 |
| Jan 2026 | Tea bag brands | 1.6K | 55% | 1 |
| Feb 2026 | Tea bag brands | 1.3K | 51.8% | 1 |
| Mar 2026 | Tea bag brands | 1K | 42.6% | 1 |
| Apr 2026 | Tea bag brands | 1K | 44.8% | 1 |
| May 2026 | Tea bag brands | 1.6K | 50.5% | 1 |
| Jun 2026 | Tea bag brands | 1K | 39.7% | 1 |
| Jul 2026 | Tea bag brands | 1K | 41% | 1 |
| Aug 2026 | Tea bag brands | 880 | 35.2% | 1 |
| Sep 2026 | Tea bag brands | 880 | 38.4% | 1 |

## How are Zealong’s branded searches counted?

Brandwave collects information about searches that people make online using Zealong’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “zealong”

## Which tea brands compete with Zealong?

- [Healtheries](/demand/nz/brands/healtheries)
- [Tea Total](/demand/nz/brands/tea-total)
- [Dilmah](/demand/nz/brands/dilmah)
- [T2](/demand/nz/brands/t2): Head-to-head: /demand/nz/compare/t2-vs-zealong
- [Twinings](/demand/nz/brands/twinings): Head-to-head: /demand/nz/compare/twinings-vs-zealong
- [Pukka](/demand/nz/brands/pukka): Head-to-head: /demand/nz/compare/pukka-vs-zealong
- [Lipton](/demand/nz/brands/lipton): Head-to-head: /demand/nz/compare/lipton-vs-zealong
- [Bell Tea](/demand/nz/brands/bell-tea): Head-to-head: /demand/nz/compare/bell-tea-vs-zealong
- [Stir Tea](/demand/nz/brands/stir-tea)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Zealong: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/zealong

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/zealong. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.