--- title: "Yves Saint Laurent: search popularity and Share of Search in New Zealand" description: "Yves Saint Laurent is a fragrance brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/yves-saint-laurent" publisher: "Brandwave" --- # Yves Saint Laurent: search popularity and Share of Search in New Zealand Yves Saint Laurent is a fragrance brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Yves Saint Laurent - **Owned by**: Kering - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among fragrance brands**: 16.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Fragrance brands | 3 | 16.3% | 29.7K | - [Fragrance brands](/demand/nz/categories/nz-fragrance-brands) ## How has branded search demand for Yves Saint Laurent changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Yves Saint Laurent in New Zealand rose from 25.3K to 29.7K. - Across the 11 months ending August 2026, Yves Saint Laurent’s estimated Share of Search among fragrance brands in New Zealand increased from 15.7% to 16.3%. - Across the 11 months ending August 2026, Yves Saint Laurent’s estimated Share of Search among fragrance brands in New Zealand peaked at 17.4% in December 2025 and was lowest at 14.1% in May 2026. ## How did search popularity change for New Zealand fragrance brands in August 2026? - In August 2026, Dior Beauty gained estimated Share of Search among fragrance brands in New Zealand, from 18.6% to 20.5%. - In August 2026, Versace gained estimated Share of Search among fragrance brands in New Zealand, from 12.9% to 14.1%. - In August 2026, Gucci lost estimated Share of Search among fragrance brands in New Zealand, from 15.3% to 14.4%. - In August 2026, Chanel lost estimated Share of Search among fragrance brands in New Zealand, from 17.7% to 16.8%. - In August 2026, Jo Malone lost estimated Share of Search among fragrance brands in New Zealand, from 4.6% to 3.9%. - Estimated monthly branded searches for Carolina Herrera in New Zealand rose 36.3% over 11 measured months, from 3.8K to 5.2K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Fragrance brands | 25.3K | 15.7% | 3 | | Nov 2025 | Fragrance brands | 30.8K | 16.4% | 3 | | Dec 2025 | Fragrance brands | 37.3K | 17.4% | 1 | | Jan 2026 | Fragrance brands | 25.5K | 16.6% | 3 | | Feb 2026 | Fragrance brands | 21.6K | 16% | 4 | | Mar 2026 | Fragrance brands | 22.9K | 15.9% | 4 | | Apr 2026 | Fragrance brands | 23.6K | 15.8% | 4 | | May 2026 | Fragrance brands | 24.7K | 14.1% | 5 | | Jun 2026 | Fragrance brands | 25.2K | 14.8% | 3 | | Jul 2026 | Fragrance brands | 26.8K | 16.6% | 3 | | Aug 2026 | Fragrance brands | 29.7K | 16.3% | 3 | | Sep 2026 | Fragrance brands | — | — | — | ## How is Yves Saint Laurent measured? Brandwave collects information about searches that people make online using Yves Saint Laurent’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “ysl” - “ysl black optimum” - “ysl colognes” - “ysl edp” - “ysl heel” - “ysl libre” - “ysl parfum men” - “ysl perfumes” - “ysl pocketbook” - “ysl y” - “ysl yedp” - “yslbeauty com” - “yves saint laurent” - “yves saint laurent cologne” - “yves saint laurent eau de parfum” - “yves saint laurent near me” - “yves saint laurent nz” - “yves saint laurent online” - “yves saint laurent perfume” - “yvessaintlaurent” - “yvessaintlaurent cologne” - “yvessaintlaurent eau de parfum” - “yvessaintlaurent perfume” ## Which fragrance brands compete with Yves Saint Laurent? - [Dior Beauty](/demand/nz/brands/dior-beauty): Head-to-head: /demand/nz/compare/dior-beauty-vs-yves-saint-laurent - [Chanel](/demand/nz/brands/chanel): Head-to-head: /demand/nz/compare/chanel-vs-yves-saint-laurent - [Gucci](/demand/nz/brands/gucci): Head-to-head: /demand/nz/compare/gucci-vs-yves-saint-laurent - [Versace](/demand/nz/brands/versace): Head-to-head: /demand/nz/compare/versace-vs-yves-saint-laurent - [Tom Ford](/demand/nz/brands/tom-ford): Head-to-head: /demand/nz/compare/tom-ford-vs-yves-saint-laurent - [Jo Malone](/demand/nz/brands/jo-malone) - [Rabanne](/demand/nz/brands/rabanne) - [Carolina Herrera](/demand/nz/brands/carolina-herrera) - [Viktor&Rolf](/demand/nz/brands/viktor-and-rolf) ## Who owns Yves Saint Laurent? Yves Saint Laurent is owned by Kering. Brandwave also tracks Gucci and Saint Laurent, owned by the same company, in New Zealand. - [Kering](/demand/nz/companies/kering): Owns 3 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Yves Saint Laurent? Yves Saint Laurent is owned by Kering. Brandwave also tracks Gucci and Saint Laurent, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Yves Saint Laurent: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/yves-saint-laurent This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/yves-saint-laurent. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.