--- title: "Yuasa: search popularity in New Zealand" description: "A Japanese maker of car and motorcycle batteries. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/yuasa" publisher: "Brandwave" --- # Yuasa: search popularity in New Zealand A Japanese maker of car and motorcycle batteries. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Yuasa - **Owned by**: GS Yuasa - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among car battery brands**: 4.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Car battery brands | 6 | 4.5% | 190 | - [Car battery brands](/demand/nz/categories/nz-car-battery-brands) ## Top car battery brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Yuasa was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Yuasa is the most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Yuasa | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Varta | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Exide | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Bosch Car Batteries | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Century Batteries | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Optima | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about car battery brands - Asked ChatGPT "Which car battery brand should I buy in New Zealand?": 1. Yuasa, 2. Varta, 3. Century Batteries - Asked ChatGPT "What are the best car battery brands in New Zealand?": 1. Yuasa, 2. Varta, 3. Bosch Car Batteries, 4. Exide, 5. Century Batteries - Asked ChatGPT "What's the best car battery brand in New Zealand for reliable starting?": 1. Yuasa, 2. Bosch Car Batteries, 3. Century Batteries - Searched Google, AI Overview "car battery nz": 1. Exide, 2. Yuasa - Searched Google, AI Overview "12v car battery": named none of the brands we track Not named in any answer: Optima. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Yuasa changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Yuasa in New Zealand fell from 280 to 190. - Across the 12 months ending September 2026, Yuasa’s share of searches among car battery brands in New Zealand decreased from 6.8% to 4.5%. - Across the 12 months ending September 2026, Yuasa’s share of searches among car battery brands in New Zealand peaked at 7.1% in December 2025 and was lowest at 4% in June 2026. - Across the 12 months ending September 2026, Yuasa fell from 4th to 6th among car battery brands in New Zealand. ## How did search popularity change for New Zealand car battery brands in September 2026? - In September 2026, Bosch Car Batteries gained share of searches among car battery brands in New Zealand, from 7.7% to 9.3%. - In September 2026, Century Batteries gained share of searches among car battery brands in New Zealand, from 58.6% to 60.1%. - In September 2026, Exide lost share of searches among car battery brands in New Zealand, from 18.1% to 15.8%. - In September 2026, Varta lost share of searches among car battery brands in New Zealand, from 5.6% to 4.8%. - In September 2026, Optima rose from 5th to 4th among car battery brands in New Zealand. - Estimated monthly branded searches for Yuasa in New Zealand fell 32.1% over 12 measured months, from 280 to 190 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Car battery brands | 280 | 6.8% | 4 | | Nov 2025 | Car battery brands | 240 | 6.1% | 4 | | Dec 2025 | Car battery brands | 280 | 7.1% | 4 | | Jan 2026 | Car battery brands | 280 | 6.7% | 4 | | Feb 2026 | Car battery brands | 240 | 6.1% | 4 | | Mar 2026 | Car battery brands | 220 | 5.5% | 4 | | Apr 2026 | Car battery brands | 220 | 5.4% | 5 | | May 2026 | Car battery brands | 240 | 5.6% | 5 | | Jun 2026 | Car battery brands | 190 | 4% | 6 | | Jul 2026 | Car battery brands | 210 | 4.3% | 6 | | Aug 2026 | Car battery brands | 210 | 4.9% | 6 | | Sep 2026 | Car battery brands | 190 | 4.5% | 6 | ## How are Yuasa’s branded searches counted? Brandwave collects information about searches that people make online using Yuasa’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “yuasa” - “yuasa battery” ## Which car battery brands compete with Yuasa? - [Century Batteries](/demand/nz/brands/century-batteries): Head-to-head: /demand/nz/compare/century-batteries-vs-yuasa - [Exide](/demand/nz/brands/exide): Head-to-head: /demand/nz/compare/exide-vs-yuasa - [Bosch Car Batteries](/demand/nz/brands/bosch-car-batteries): Head-to-head: /demand/nz/compare/bosch-car-batteries-vs-yuasa - [Optima](/demand/nz/brands/optima): Head-to-head: /demand/nz/compare/optima-vs-yuasa - [Varta](/demand/nz/brands/varta): Head-to-head: /demand/nz/compare/varta-vs-yuasa ## Who owns Yuasa? Yuasa is owned by GS Yuasa. Brandwave does not track any other brands owned by GS Yuasa. - [GS Yuasa](/demand/nz/companies/gs-yuasa): Owns 2 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Yuasa? Yuasa is owned by GS Yuasa. Brandwave does not track any other brands owned by GS Yuasa. ## Cite this page Brandwave. "Yuasa: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/yuasa This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/yuasa. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.