---
title: "Yu Mei: search popularity and Share of Search in New Zealand"
description: "Yu Mei designs handbags sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/yu-mei"
publisher: "Brandwave"
---

# Yu Mei: search popularity and Share of Search in New Zealand

Yu Mei designs handbags sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Yu Mei
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among designer handbag labels**: 11.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| designer handbag labels | 4 | 11.3% | 5.8K |

- [NZ designer handbag labels](/demand/nz/categories/nz-designer-leather-goods)

## How has branded search demand for Yu Mei changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Yu Mei in New Zealand rose from 4.6K to 5.8K.
- Across the 11 months ending August 2026, Yu Mei’s estimated Share of Search among designer handbag labels in New Zealand increased from 9.9% to 11.3%.
- Across the 11 months ending August 2026, Yu Mei’s estimated Share of Search among designer handbag labels in New Zealand peaked at 14.9% in December 2025 and was lowest at 7.5% in November 2025.

## How did search popularity change for New Zealand designer handbag labels in August 2026?

- In August 2026, Saben overtook Deadly Ponies to rank 2nd among designer handbag labels in New Zealand, at 29.3%.
- In August 2026, Yu Mei gained estimated Share of Search among designer handbag labels in New Zealand, from 10.3% to 11.3%.
- In August 2026, Status Anxiety gained estimated Share of Search among designer handbag labels in New Zealand, from 28.9% to 29.7%.
- In August 2026, Deadly Ponies lost estimated Share of Search among designer handbag labels in New Zealand, from 28.6% to 26.2%.
- In August 2026, Mimco lost estimated Share of Search among designer handbag labels in New Zealand, from 4.1% to 3.5%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | designer handbag labels | 4.6K | 9.9% | 4 |
| Nov 2025 | designer handbag labels | 5.5K | 7.5% | 4 |
| Dec 2025 | designer handbag labels | 10.2K | 14.9% | 4 |
| Jan 2026 | designer handbag labels | 6.2K | 12.2% | 4 |
| Feb 2026 | designer handbag labels | 4.7K | 11.1% | 4 |
| Mar 2026 | designer handbag labels | 5K | 10.7% | 4 |
| Apr 2026 | designer handbag labels | 4.3K | 9.8% | 4 |
| May 2026 | designer handbag labels | 5K | 9.9% | 4 |
| Jun 2026 | designer handbag labels | 5.2K | 9.8% | 4 |
| Jul 2026 | designer handbag labels | 4.6K | 10.3% | 4 |
| Aug 2026 | designer handbag labels | 5.8K | 11.3% | 4 |
| Sep 2026 | designer handbag labels | — | — | — |

## How is Yu Mei measured?

Brandwave collects information about searches that people make online using Yu Mei’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “jessie wong yu mei”
- “yu mei”
- “yu mei bag”
- “yu mei card holder”
- “yu mei handbag”
- “yu mei near me”
- “yu mei nz”
- “yu mei tote”
- “yumei”
- “yumei bag”
- “yumei handbag”
- “yumei nz”
- “yumei tote”

## Which designer handbag labels compete with Yu Mei?

- [Status Anxiety](/demand/nz/brands/status-anxiety): Head-to-head: /demand/nz/compare/status-anxiety-vs-yu-mei
- [Saben](/demand/nz/brands/saben): Head-to-head: /demand/nz/compare/saben-vs-yu-mei
- [Deadly Ponies](/demand/nz/brands/deadly-ponies): Head-to-head: /demand/nz/compare/deadly-ponies-vs-yu-mei
- [Mimco](/demand/nz/brands/mimco): Head-to-head: /demand/nz/compare/mimco-vs-yu-mei

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Yu Mei: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/yu-mei

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/yu-mei. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.