---
title: "Yu-Gi-Oh!: search popularity and Share of Search in New Zealand"
description: "Yu-Gi-Oh! is a trading card game sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/yu-gi-oh"
publisher: "Brandwave"
---

# Yu-Gi-Oh!: search popularity and Share of Search in New Zealand

Yu-Gi-Oh! is a trading card game sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Yu-Gi-Oh!
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among trading card games**: 8.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Trading card games | 3 | 8.4% | 6.6K |

- [Trading card games](/demand/nz/categories/nz-trading-card-games)

## How has branded search demand for Yu-Gi-Oh! changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Yu-Gi-Oh! in New Zealand rose from 5.1K to 6.6K.
- Across the 11 months ending August 2026, Yu-Gi-Oh!’s estimated Share of Search among trading card games in New Zealand decreased from 11% to 8.4%.
- Across the 11 months ending August 2026, Yu-Gi-Oh!’s estimated Share of Search among trading card games in New Zealand peaked at 11% in November 2025 and was lowest at 8.4% in August 2026.

## How did search popularity change for New Zealand trading card games in August 2026?

- In August 2026, Pokémon TCG gained estimated Share of Search among trading card games in New Zealand, from 50.2% to 52.3%.
- In August 2026, Disney Lorcana lost estimated Share of Search among trading card games in New Zealand, from 4.3% to 3.1%.
- In August 2026, Yu-Gi-Oh! lost estimated Share of Search among trading card games in New Zealand, from 9.3% to 8.4%.
- Magic: The Gathering’s estimated Share of Search among trading card games in New Zealand has gained ground for 3 months in a row, from 25.7% to 31.7% in August 2026.
- Estimated monthly branded searches for One Piece Card Game in New Zealand rose 139.9% over 11 measured months, from 1.5K to 3.5K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Trading card games | 5.1K | 11% | 3 |
| Nov 2025 | Trading card games | 5.1K | 11% | 3 |
| Dec 2025 | Trading card games | 4.9K | 10.2% | 3 |
| Jan 2026 | Trading card games | 5.2K | 10.1% | 3 |
| Feb 2026 | Trading card games | 5.1K | 9.6% | 3 |
| Mar 2026 | Trading card games | 5.9K | 9.3% | 3 |
| Apr 2026 | Trading card games | 5.6K | 9% | 3 |
| May 2026 | Trading card games | 6.3K | 8.5% | 3 |
| Jun 2026 | Trading card games | 6.7K | 8.7% | 3 |
| Jul 2026 | Trading card games | 7K | 9.3% | 3 |
| Aug 2026 | Trading card games | 6.6K | 8.4% | 3 |
| Sep 2026 | Trading card games | — | — | — |

## How is Yu-Gi-Oh! measured?

Brandwave collects information about searches that people make online using Yu-Gi-Oh!’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “most expensive yugioh card”
- “yami from yugioh”
- “yu gi oh”
- “yu gi oh cards”
- “yu gi oh gx”
- “yu gi oh near me”
- “yu gi oh nz”
- “yu gi oh online”
- “yu gi oh ps1”
- “yu gi oh tcg”
- “yugioh”
- “yugioh card com”
- “yugioh cards”
- “yugioh dark magician”
- “yugioh decks”
- “yugioh duelist of the roses”
- “yugioh god cards”
- “yugioh meta”
- “yugioh nz”
- “yugioh singles”
- “yugioh structure decks”
- “yugioh tcg”
- “yugioh winged dragon of ra”

## Which trading card games compete with Yu-Gi-Oh!?

- [Pokémon TCG](/demand/nz/brands/pokemon-tcg): Head-to-head: /demand/nz/compare/pokemon-tcg-vs-yu-gi-oh
- [Magic: The Gathering](/demand/nz/brands/magic-the-gathering): Head-to-head: /demand/nz/compare/magic-the-gathering-vs-yu-gi-oh
- [One Piece Card Game](/demand/nz/brands/one-piece-card-game): Head-to-head: /demand/nz/compare/one-piece-card-game-vs-yu-gi-oh
- [Disney Lorcana](/demand/nz/brands/disney-lorcana): Head-to-head: /demand/nz/compare/disney-lorcana-vs-yu-gi-oh

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Yu-Gi-Oh!: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/yu-gi-oh

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/yu-gi-oh. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.