--- title: "YouTube Music: search popularity and Share of Search in New Zealand" description: "YouTube Music is a music streaming service available in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/youtube-music" publisher: "Brandwave" --- # YouTube Music: search popularity and Share of Search in New Zealand YouTube Music is a music streaming service available in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: YouTube Music - **Owned by**: Google - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among music streaming services**: 22.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Music streaming services | 2 | 22.2% | 115K | - [Music streaming services](/demand/nz/categories/nz-music-streaming-services) ## How has branded search demand for YouTube Music changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for YouTube Music in New Zealand rose from 96.2K to 115K. - Across the 11 months ending August 2026, YouTube Music’s estimated Share of Search among music streaming services in New Zealand increased from 19.5% to 22.2%. - Across the 11 months ending August 2026, YouTube Music’s estimated Share of Search among music streaming services in New Zealand peaked at 25.4% in January 2026 and was lowest at 19.4% in June 2026. ## How did search popularity change for New Zealand music streaming services in August 2026? - SoundCloud’s estimated Share of Search among music streaming services in New Zealand has gained ground for 3 months in a row, from 7.7% to 8.7% in August 2026. - Spotify’s estimated Share of Search among music streaming services in New Zealand has lost ground for 3 months in a row, from 69.4% to 65.5% in August 2026. - Estimated monthly branded searches for YouTube Music in New Zealand rose 19.5% over 11 measured months, from 96.2K to 115K in August 2026. - Estimated monthly branded searches for Apple Music in New Zealand rose 16.1% over 11 measured months, from 12.2K to 14.2K in August 2026. - Estimated monthly branded searches for Amazon Music in New Zealand rose 12% over 11 measured months, from 2.7K to 3.1K in August 2026. - Estimated monthly branded searches for Tidal in New Zealand fell 49.4% over 11 measured months, from 1.8K to 900 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Music streaming services | 96.2K | 19.5% | 2 | | Nov 2025 | Music streaming services | 95.6K | 19.5% | 2 | | Dec 2025 | Music streaming services | 96K | 22.1% | 2 | | Jan 2026 | Music streaming services | 95.9K | 25.4% | 2 | | Feb 2026 | Music streaming services | 95.8K | 19.8% | 2 | | Mar 2026 | Music streaming services | 116K | 19.8% | 2 | | Apr 2026 | Music streaming services | 96.5K | 22.4% | 2 | | May 2026 | Music streaming services | 117K | 19.6% | 2 | | Jun 2026 | Music streaming services | 116K | 19.4% | 2 | | Jul 2026 | Music streaming services | 96.2K | 22% | 2 | | Aug 2026 | Music streaming services | 115K | 22.2% | 2 | | Sep 2026 | Music streaming services | — | — | — | ## How is YouTube Music measured? Brandwave collects information about searches that people make online using YouTube Music’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “music youtube com” - “my youtube music” - “open youtube music” - “youtube music” - “youtube music app” - “youtube music app windows” - “youtube music channel” - “youtube music chart” - “youtube music cost” - “youtube music downloads” - “youtube music for work” - “youtube music free” - “youtube music free app” - “youtube music music” - “youtube music near me” - “youtube music new zealand” - “youtube music nz” - “youtube music online” - “youtube music playlists” - “youtube music premium” - “youtube music price” - “youtube music subscription” - “youtube music videos free songs” - “youtubemusic” - “youtubemusic app” - “youtubemusic com” - “youtubemusic music” - “youtubemusic premium” ## Which music streaming services compete with YouTube Music? - [Spotify](/demand/nz/brands/spotify): Head-to-head: /demand/nz/compare/spotify-vs-youtube-music - [SoundCloud](/demand/nz/brands/soundcloud): Head-to-head: /demand/nz/compare/soundcloud-vs-youtube-music - [Apple Music](/demand/nz/brands/apple-music): Head-to-head: /demand/nz/compare/apple-music-vs-youtube-music - [Amazon Music](/demand/nz/brands/amazon-music): Head-to-head: /demand/nz/compare/amazon-music-vs-youtube-music - [Deezer](/demand/nz/brands/deezer): Head-to-head: /demand/nz/compare/deezer-vs-youtube-music - [Tidal](/demand/nz/brands/tidal) ## Who owns YouTube Music? YouTube Music is owned by Google. Brandwave also tracks Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Gmail, Google, Google Ads, Google Analytics, Google Authenticator, Google BigQuery, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google DeepMind, Google Drive, Google Family Link, Google Forms, Google Gemini, Google Keep, Google Maps, Google Maps Platform, Google Meet, Google Nest, Google Nest Wifi, Google Pixel, Google Slides, Google Translate, Google Workspace, Looker Studio, Snapseed and YouTube, owned by the same company, in New Zealand. - [Google](/demand/nz/companies/google): Owns 36 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns YouTube Music? YouTube Music is owned by Google. Brandwave also tracks Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Gmail, Google, Google Ads, Google Analytics, Google Authenticator, Google BigQuery, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google DeepMind, Google Drive, Google Family Link, Google Forms, Google Gemini, Google Keep, Google Maps, Google Maps Platform, Google Meet, Google Nest, Google Nest Wifi, Google Pixel, Google Slides, Google Translate, Google Workspace, Looker Studio, Snapseed and YouTube, owned by the same company, in New Zealand. ## Cite this page Brandwave. "YouTube Music: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/youtube-music This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/youtube-music. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.