---
title: "YouTube Audio Library: search popularity in New Zealand"
description: "YouTube Audio Library is a royalty-free music library. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/youtube-audio-library"
publisher: "Brandwave"
---

# YouTube Audio Library: search popularity in New Zealand

YouTube Audio Library is a royalty-free music library. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: YouTube Audio Library
- **Owned by**: Google
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among royalty-free music libraries**: 12.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Royalty-free music libraries | 3 | 12.9% | 720 |

- [Royalty-free music libraries](/demand/nz/categories/nz-royalty-free-music-libraries)

## Top royalty-free music libraries in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, YouTube Audio Library was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. YouTube Audio Library is the sixth most recommended of the seven.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Epidemic Sound | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Artlist | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Pixabay Music | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Musicbed | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| Soundstripe | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| YouTube Audio Library | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| PremiumBeat | 7th | 1 of 3 | 0 of 2 | 1 of 5 |

## Every AI answer about royalty-free music libraries

- Asked ChatGPT "Which royalty-free music library should I use in New Zealand?": 1. Epidemic Sound, 2. Artlist, 3. YouTube Audio Library, 4. Musicbed
- Asked ChatGPT "What are the best royalty-free music libraries in New Zealand?": 1. Artlist, 2. Epidemic Sound, 3. Musicbed, 4. Soundstripe, 5. PremiumBeat, 6. Pixabay Music
- Asked ChatGPT "What's the best royalty-free music library in New Zealand for video creators?": 1. Artlist, 2. Epidemic Sound, 3. Musicbed, 4. Pixabay Music
- Searched Google, AI Overview "royalty free music library": 1. Pixabay Music, 2. Epidemic Sound
- Searched Google, AI Overview "best royalty free music": 1. Epidemic Sound, 2. Artlist, 3. Soundstripe, 4. YouTube Audio Library, 5. Pixabay Music

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How has branded search demand for YouTube Audio Library changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for YouTube Audio Library in New Zealand fell from 880 to 720.
- Across the 12 months ending September 2026, YouTube Audio Library’s share of searches among royalty-free music libraries in New Zealand decreased from 14% to 12.9%.
- Across the 12 months ending September 2026, YouTube Audio Library’s share of searches among royalty-free music libraries in New Zealand peaked at 42% in August 2026 and was lowest at 11.6% in March 2026.

## How did search popularity change for New Zealand royalty-free music libraries in September 2026?

- In September 2026, Artlist overtook YouTube Audio Library to become the leader among royalty-free music libraries in New Zealand, with 40.3% of the searches.
- In September 2026, Epidemic Sound overtook YouTube Audio Library to rank 2nd among royalty-free music libraries in New Zealand, with 29.2% of the searches.
- In September 2026, Pixabay Music gained share of searches among royalty-free music libraries in New Zealand, from 6.9% to 10.6%.
- In September 2026, Musicbed gained share of searches among royalty-free music libraries in New Zealand, from 3.7% to 5.7%.
- In September 2026, YouTube Audio Library lost share of searches among royalty-free music libraries in New Zealand, from 42% to 12.9%.
- Soundstripe’s share of searches among royalty-free music libraries in New Zealand has lost ground for 3 months in a row, from 2.5% to 0.9% in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Royalty-free music libraries | 880 | 14% | 3 |
| Nov 2025 | Royalty-free music libraries | 720 | 13% | 3 |
| Dec 2025 | Royalty-free music libraries | 720 | 14% | 3 |
| Jan 2026 | Royalty-free music libraries | 880 | 16.3% | 3 |
| Feb 2026 | Royalty-free music libraries | 720 | 14% | 3 |
| Mar 2026 | Royalty-free music libraries | 720 | 11.6% | 3 |
| Apr 2026 | Royalty-free music libraries | 880 | 16% | 3 |
| May 2026 | Royalty-free music libraries | 720 | 13.1% | 3 |
| Jun 2026 | Royalty-free music libraries | 720 | 12.7% | 3 |
| Jul 2026 | Royalty-free music libraries | 2.4K | 34.9% | 1 |
| Aug 2026 | Royalty-free music libraries | 3.6K | 42% | 1 |
| Sep 2026 | Royalty-free music libraries | 720 | 12.9% | 3 |

## How are YouTube Audio Library’s branded searches counted?

Brandwave collects information about searches that people make online using YouTube Audio Library’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “youtube audio library”

## Which royalty-free music libraries compete with YouTube Audio Library?

- [Artlist](/demand/nz/brands/artlist): Head-to-head: /demand/nz/compare/artlist-vs-youtube-audio-library
- [Epidemic Sound](/demand/nz/brands/epidemic-sound): Head-to-head: /demand/nz/compare/epidemic-sound-vs-youtube-audio-library
- [Pixabay Music](/demand/nz/brands/pixabay-music): Head-to-head: /demand/nz/compare/pixabay-music-vs-youtube-audio-library
- [Musicbed](/demand/nz/brands/musicbed): Head-to-head: /demand/nz/compare/musicbed-vs-youtube-audio-library
- [Soundstripe](/demand/nz/brands/soundstripe): Head-to-head: /demand/nz/compare/soundstripe-vs-youtube-audio-library
- [PremiumBeat](/demand/nz/brands/premiumbeat)

## Who owns YouTube Audio Library?

YouTube Audio Library is owned by Google. Brandwave also tracks AppSheet, Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Gemini, Gmail, Google, Google Ads, Google Analytics, Google Authenticator, Google BigQuery, Google Calendar appointment schedules, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google DeepMind, Google Drive, Google Family Link, Google Forms, Google Keep, Google Maps, Google Maps Platform, Google Meet, Google Nest, Google Nest Wifi, Google Pixel, Google Slides, Google Translate, Google Veo, Google Workspace, Looker Studio, Snapseed, YouTube and YouTube Music, owned by the same company, in New Zealand.

- [Google](/demand/nz/companies/google): Owns 68 tracked brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns YouTube Audio Library?

YouTube Audio Library is owned by Google. Brandwave also tracks AppSheet, Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Gemini, Gmail, Google, Google Ads, Google Analytics, Google Authenticator, Google BigQuery, Google Calendar appointment schedules, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google DeepMind, Google Drive, Google Family Link, Google Forms, Google Keep, Google Maps, Google Maps Platform, Google Meet, Google Nest, Google Nest Wifi, Google Pixel, Google Slides, Google Translate, Google Veo, Google Workspace, Looker Studio, Snapseed, YouTube and YouTube Music, owned by the same company, in New Zealand.

## Cite this page

Brandwave. "YouTube Audio Library: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/youtube-audio-library

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/youtube-audio-library. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
