---
title: "YouShop: search popularity and Share of Search in New Zealand"
description: "YouShop forwards international parcels to New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/youshop"
publisher: "Brandwave"
---

# YouShop: search popularity and Share of Search in New Zealand

YouShop forwards international parcels to New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: YouShop
- **Owned by**: NZ Post
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among international parcel forwarding services**: 71.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| International parcel forwarding services | 1 | 71.3% | 3.2K |

- [International parcel forwarding services](/demand/nz/categories/nz-parcel-forwarding-services)

## How has branded search demand for YouShop changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for YouShop in New Zealand fell from 3.8K to 3.2K.
- Across the 11 months ending August 2026, YouShop’s estimated Share of Search among international parcel forwarding services in New Zealand decreased from 80.8% to 71.3%.

## How did search popularity change for New Zealand international parcel forwarding services in August 2026?

- In August 2026, Stackry overtook Shipito to rank 3rd among international parcel forwarding services in New Zealand, at 6.4%.
- In August 2026, MyUS gained estimated Share of Search among international parcel forwarding services in New Zealand, from 13.9% to 16%.
- In August 2026, YouShop lost estimated Share of Search among international parcel forwarding services in New Zealand, from 74.5% to 71.3%.
- Estimated monthly branded searches for Shipito in New Zealand rose 21.7% over 11 measured months, from 230 to 280 in August 2026.
- Estimated monthly branded searches for Planet Express in New Zealand fell 100% over 11 measured months, from 10 to 0 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | International parcel forwarding services | 3.8K | 80.8% | 1 |
| Nov 2025 | International parcel forwarding services | 3.9K | 79.9% | 1 |
| Dec 2025 | International parcel forwarding services | 3.9K | 76.1% | 1 |
| Jan 2026 | International parcel forwarding services | 3.3K | 77.3% | 1 |
| Feb 2026 | International parcel forwarding services | 3K | 78.3% | 1 |
| Mar 2026 | International parcel forwarding services | 3.2K | 76.3% | 1 |
| Apr 2026 | International parcel forwarding services | 3K | 74.9% | 1 |
| May 2026 | International parcel forwarding services | 3.7K | 77.7% | 1 |
| Jun 2026 | International parcel forwarding services | 3.2K | 73.3% | 1 |
| Jul 2026 | International parcel forwarding services | 3.2K | 74.5% | 1 |
| Aug 2026 | International parcel forwarding services | 3.2K | 71.3% | 1 |
| Sep 2026 | International parcel forwarding services | — | — | — |

## How is YouShop measured?

Brandwave collects information about searches that people make online using YouShop’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “nzpost co nz”
- “youshop”
- “youshop near me”
- “youshop nz”
- “youshop online”
- “youshop shipping”
- “youshop uk address”
- “youshop us address”

## Which international parcel forwarding services compete with YouShop?

- [MyUS](/demand/nz/brands/myus): Head-to-head: /demand/nz/compare/myus-vs-youshop
- [Stackry](/demand/nz/brands/stackry): Head-to-head: /demand/nz/compare/stackry-vs-youshop
- [Shipito](/demand/nz/brands/shipito): Head-to-head: /demand/nz/compare/shipito-vs-youshop
- [Planet Express](/demand/nz/brands/planet-express): Head-to-head: /demand/nz/compare/planet-express-vs-youshop

## Who owns YouShop?

YouShop is owned by NZ Post. Brandwave also tracks NZ Post, CourierPost and eShip, owned by the same company, in New Zealand.

- [NZ Post](/demand/nz/companies/nz-post): Owns 4 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns YouShop?

YouShop is owned by NZ Post. Brandwave also tracks NZ Post, CourierPost and eShip, owned by the same company, in New Zealand.

## Cite this page

Brandwave. "YouShop: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/youshop

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/youshop. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.