---
title: "Youm: search popularity and Share of Search in New Zealand"
description: "Youm provides mortgage advice and home lending services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/youm"
publisher: "Brandwave"
---

# Youm: search popularity and Share of Search in New Zealand

Youm provides mortgage advice and home lending services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Youm
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among palmerston north mortgage advisers**: 19%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Palmerston North mortgage advisers | 3 | 19% | 260 |

- [Palmerston North mortgage advisers](/demand/nz/categories/nz-palmerston-north-mortgage-advisers)

## How has branded search demand for Youm changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Youm in New Zealand fell from 300 to 260.
- Across the 11 months ending August 2026, Youm’s estimated Share of Search among palmerston north mortgage advisers in New Zealand peaked at 20.8% in July 2026 and was lowest at 15.2% in April 2026.

## How did search popularity change for New Zealand palmerston north mortgage advisers in August 2026?

- In August 2026, Taylored Mortgages gained estimated Share of Search among palmerston north mortgage advisers in New Zealand, from 23.6% to 29.9%.
- In August 2026, Toby Ferreira Mortgages lost estimated Share of Search among palmerston north mortgage advisers in New Zealand, from 12.5% to 8.8%.
- In August 2026, Youm lost estimated Share of Search among palmerston north mortgage advisers in New Zealand, from 20.8% to 19%.
- In August 2026, Mortgage Link lost estimated Share of Search among palmerston north mortgage advisers in New Zealand, from 43.1% to 42.3%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Palmerston North mortgage advisers | 300 | 18.8% | 3 |
| Nov 2025 | Palmerston North mortgage advisers | 240 | 17.5% | 3 |
| Dec 2025 | Palmerston North mortgage advisers | 220 | 19.1% | 2 |
| Jan 2026 | Palmerston North mortgage advisers | 260 | 18.2% | 3 |
| Feb 2026 | Palmerston North mortgage advisers | 260 | 17.6% | 3 |
| Mar 2026 | Palmerston North mortgage advisers | 280 | 16.4% | 3 |
| Apr 2026 | Palmerston North mortgage advisers | 210 | 15.2% | 3 |
| May 2026 | Palmerston North mortgage advisers | 240 | 15.3% | 3 |
| Jun 2026 | Palmerston North mortgage advisers | 250 | 16.7% | 3 |
| Jul 2026 | Palmerston North mortgage advisers | 300 | 20.8% | 3 |
| Aug 2026 | Palmerston North mortgage advisers | 260 | 19% | 3 |
| Sep 2026 | Palmerston North mortgage advisers | — | — | — |

## How is Youm measured?

Brandwave collects information about searches that people make online using Youm’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “youm”
- “youm mortgage”
- “youm mortgages”
- “youm palmerston north”

## Which palmerston north mortgage advisers compete with Youm?

- [Mortgage Link](/demand/nz/brands/mortgage-link): Head-to-head: /demand/nz/compare/mortgage-link-vs-youm
- [Taylored Mortgages](/demand/nz/brands/taylored-mortgages): Head-to-head: /demand/nz/compare/taylored-mortgages-vs-youm
- [Toby Ferreira Mortgages](/demand/nz/brands/toby-ferreira-mortgages): Head-to-head: /demand/nz/compare/toby-ferreira-mortgages-vs-youm

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Youm: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/youm

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/youm. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.