---
title: "YouGov: search popularity and Share of Search in New Zealand"
description: "YouGov is a brand tracking platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/yougov"
publisher: "Brandwave"
---

# YouGov: search popularity and Share of Search in New Zealand

YouGov is a brand tracking platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: YouGov
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among brand tracking platforms**: 10.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Brand tracking platforms | 3 | 10.9% | 150 |

- [Brand tracking platforms](/demand/nz/categories/nz-brand-tracking-platforms)

## How has branded search demand for YouGov changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for YouGov in New Zealand fell from 230 to 150.
- Across the 11 months ending August 2026, YouGov’s estimated Share of Search among brand tracking platforms in New Zealand decreased from 17.3% to 10.9%.
- Across the 11 months ending August 2026, YouGov’s estimated Share of Search among brand tracking platforms in New Zealand peaked at 19.8% in January 2026 and was lowest at 9.9% in June 2026.
- Across the 11 months ending August 2026, YouGov fell from 2nd to 3rd among brand tracking platforms in New Zealand.

## How did search popularity change for New Zealand brand tracking platforms in August 2026?

- In August 2026, Brandwatch overtook YouGov to rank 2nd among brand tracking platforms in New Zealand, at 17.4%.
- In August 2026, Latana gained estimated Share of Search among brand tracking platforms in New Zealand, from 2% to 3.6%.
- In August 2026, Tracksuit gained estimated Share of Search among brand tracking platforms in New Zealand, from 9.5% to 10.1%.
- In August 2026, Kantar lost estimated Share of Search among brand tracking platforms in New Zealand, from 66% to 58%.
- In August 2026, YouGov lost estimated Share of Search among brand tracking platforms in New Zealand, from 12.9% to 10.9%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Brand tracking platforms | 230 | 17.3% | 2 |
| Nov 2025 | Brand tracking platforms | 160 | 11.6% | 4 |
| Dec 2025 | Brand tracking platforms | 150 | 17.4% | 2 |
| Jan 2026 | Brand tracking platforms | 220 | 19.8% | 2 |
| Feb 2026 | Brand tracking platforms | 220 | 16.9% | 2 |
| Mar 2026 | Brand tracking platforms | 220 | 17.1% | 2 |
| Apr 2026 | Brand tracking platforms | 150 | 13.6% | 3 |
| May 2026 | Brand tracking platforms | 190 | 11.5% | 2 |
| Jun 2026 | Brand tracking platforms | 160 | 9.9% | 2 |
| Jul 2026 | Brand tracking platforms | 190 | 12.9% | 2 |
| Aug 2026 | Brand tracking platforms | 150 | 10.9% | 3 |
| Sep 2026 | Brand tracking platforms | — | — | — |

## How is YouGov measured?

Brandwave collects information about searches that people make online using YouGov’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “yougov”
- “yougov brand tracking”
- “yougov nz”

## Which brand tracking platforms compete with YouGov?

- [Kantar](/demand/nz/brands/kantar): Head-to-head: /demand/nz/compare/kantar-vs-yougov
- [Brandwatch](/demand/nz/brands/brandwatch): Head-to-head: /demand/nz/compare/brandwatch-vs-yougov
- [Tracksuit](/demand/nz/brands/tracksuit): Head-to-head: /demand/nz/compare/tracksuit-vs-yougov
- [Latana](/demand/nz/brands/latana): Head-to-head: /demand/nz/compare/latana-vs-yougov

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "YouGov: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/yougov

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/yougov. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.