--- title: "Yotpo: search popularity and Share of Search in New Zealand" description: "Yotpo is an ecommerce product review platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/yotpo" publisher: "Brandwave" --- # Yotpo: search popularity and Share of Search in New Zealand Yotpo is an ecommerce product review platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Yotpo - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among customer review platforms**: 1.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Customer review platforms | 4 | 1.6% | 150 | | Ecommerce loyalty software | 2 | 17.9% | 150 | - [Customer review platforms](/demand/nz/categories/nz-customer-review-platforms) - [Ecommerce loyalty software](/demand/nz/categories/nz-ecommerce-loyalty-software) ## How has branded search demand for Yotpo changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Yotpo in New Zealand fell from 870 to 150. - Across the 11 months ending August 2026, Yotpo’s estimated Share of Search among customer review platforms in New Zealand decreased from 10.4% to 1.6%. - Across the 11 months ending August 2026, Yotpo’s estimated Share of Search among customer review platforms in New Zealand peaked at 10.4% in October 2025 and was lowest at 1.5% in May 2026. - Across the 11 months ending August 2026, Yotpo fell from 2nd to 4th among customer review platforms in New Zealand. - Across the 11 months ending August 2026, Yotpo’s estimated Share of Search among ecommerce loyalty software in New Zealand decreased from 75% to 17.9%. - Across the 11 months ending August 2026, Yotpo fell from 1st to 2nd among ecommerce loyalty software in New Zealand. ## How did search popularity change for New Zealand customer review platforms in August 2026? - Estimated monthly branded searches for Trustpilot in New Zealand rose 24.7% over 11 measured months, from 7K to 8.7K in August 2026. - Estimated monthly branded searches for Judge.me in New Zealand rose 16.7% over 11 measured months, from 240 to 280 in August 2026. - Estimated monthly branded searches for Yotpo in New Zealand fell 82.8% over 11 measured months, from 870 to 150 in August 2026. - Estimated monthly branded searches for Feefo in New Zealand fell 42.9% over 11 measured months, from 70 to 40 in August 2026. - Estimated monthly branded searches for Reviews.io in New Zealand fell 33.3% over 11 measured months, from 30 to 20 in August 2026. ## How did search popularity change for New Zealand ecommerce loyalty software in August 2026? - In August 2026, Marsello gained estimated Share of Search among ecommerce loyalty software in New Zealand, from 68.3% to 76.2%. - In August 2026, Yotpo lost estimated Share of Search among ecommerce loyalty software in New Zealand, from 23.3% to 17.9%. - In August 2026, Rivo lost estimated Share of Search among ecommerce loyalty software in New Zealand, from 3.3% to 2.4%. - In August 2026, Smile.io lost estimated Share of Search among ecommerce loyalty software in New Zealand, from 3.3% to 2.4%. - Estimated monthly branded searches for LoyaltyLion in New Zealand fell 50% over 11 measured months, from 20 to 10 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Customer review platforms | 870 | 10.4% | 2 | | Nov 2025 | Customer review platforms | 350 | 3.8% | 2 | | Dec 2025 | Customer review platforms | 230 | 2.6% | 3 | | Jan 2026 | Customer review platforms | 330 | 3.5% | 2 | | Feb 2026 | Customer review platforms | 180 | 2.4% | 3 | | Mar 2026 | Customer review platforms | 190 | 2.2% | 3 | | Apr 2026 | Customer review platforms | 170 | 1.9% | 3 | | May 2026 | Customer review platforms | 140 | 1.5% | 3 | | Jun 2026 | Customer review platforms | 140 | 1.6% | 4 | | Jul 2026 | Customer review platforms | 140 | 1.6% | 4 | | Aug 2026 | Customer review platforms | 150 | 1.6% | 4 | | Sep 2026 | Customer review platforms | — | — | — | | Oct 2025 | Ecommerce loyalty software | 870 | 75% | 1 | | Nov 2025 | Ecommerce loyalty software | 350 | 54.7% | 1 | | Dec 2025 | Ecommerce loyalty software | 230 | 43.4% | 2 | | Jan 2026 | Ecommerce loyalty software | 330 | 55.9% | 1 | | Feb 2026 | Ecommerce loyalty software | 180 | 34% | 2 | | Mar 2026 | Ecommerce loyalty software | 190 | 35.8% | 2 | | Apr 2026 | Ecommerce loyalty software | 170 | 34% | 2 | | May 2026 | Ecommerce loyalty software | 140 | 25.9% | 2 | | Jun 2026 | Ecommerce loyalty software | 140 | 23% | 2 | | Jul 2026 | Ecommerce loyalty software | 140 | 23.3% | 2 | | Aug 2026 | Ecommerce loyalty software | 150 | 17.9% | 2 | | Sep 2026 | Ecommerce loyalty software | — | — | — | ## How is Yotpo measured? Brandwave collects information about searches that people make online using Yotpo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “swell rewards” - “yotpo” - “yotpo com” - “yotpo cost” - “yotpo loyalty” - “yotpo ratings” - “yotpo review” ## Which customer review platforms compete with Yotpo? - [Trustpilot](/demand/nz/brands/trustpilot): Head-to-head: /demand/nz/compare/trustpilot-vs-yotpo - [Judge.me](/demand/nz/brands/judge-me): Head-to-head: /demand/nz/compare/judge-me-vs-yotpo - [Okendo](/demand/nz/brands/okendo): Head-to-head: /demand/nz/compare/okendo-vs-yotpo - [Feefo](/demand/nz/brands/feefo): Head-to-head: /demand/nz/compare/feefo-vs-yotpo - [Reviews.io](/demand/nz/brands/reviews-io): Head-to-head: /demand/nz/compare/reviews-io-vs-yotpo ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Yotpo: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/yotpo This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/yotpo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.