--- title: "Yoto: search popularity in New Zealand" description: "Yoto offers screen-free audio players for children. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/yoto" publisher: "Brandwave" --- # Yoto: search popularity in New Zealand Yoto offers screen-free audio players for children. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Yoto - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among kids audio player brands**: 62.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Kids audio player brands | 1 | 62.8% | 13.5K | - [Kids audio player brands](/demand/nz/categories/nz-kids-audio-player-brands) ## Top kids audio player brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Yoto appeared in all four answers. Yoto is the most recommended of the three. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Yoto | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Tonies | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Voxblock | 3rd | 1 of 3 | 1 of 1 | 2 of 4 | ## Every AI answer about kids audio player brands - Asked ChatGPT "Which kids audio player brand should I buy in New Zealand?": 1. Yoto, 2. Tonies - Asked ChatGPT "What are the best kids audio player brands in New Zealand?": 1. Yoto, 2. Tonies, 3. Voxblock - Asked ChatGPT "What's the best kids audio player brand in New Zealand for screen free listening?": 1. Yoto, 2. Tonies - Searched Google, AI Overview "screen free audio player": 1. Yoto, 2. Tonies, 3. Voxblock Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Yoto changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Yoto in New Zealand rose from 10.2K to 13.5K. - Across the 12 months ending September 2026, Yoto’s share of searches among kids audio player brands in New Zealand increased from 61.6% to 62.8%. - Across the 12 months ending September 2026, Yoto’s share of searches among kids audio player brands in New Zealand peaked at 68% in June 2026 and was lowest at 57.8% in August 2026. ## How did search popularity change for New Zealand kids audio player brands in September 2026? - In September 2026, Yoto gained share of searches among kids audio player brands in New Zealand, from 57.8% to 62.8%. - In September 2026, Tonies lost share of searches among kids audio player brands in New Zealand, from 42.1% to 37.2%. - Estimated monthly branded searches for Voxblock in New Zealand fell 85.7% over 12 measured months, from 70 to 10 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Kids audio player brands | 10.2K | 61.6% | 1 | | Nov 2025 | Kids audio player brands | 17.5K | 67.7% | 1 | | Dec 2025 | Kids audio player brands | 10.2K | 58.2% | 1 | | Jan 2026 | Kids audio player brands | 7.8K | 65.9% | 1 | | Feb 2026 | Kids audio player brands | 6.3K | 66.2% | 1 | | Mar 2026 | Kids audio player brands | 8.3K | 63.3% | 1 | | Apr 2026 | Kids audio player brands | 6.8K | 62.8% | 1 | | May 2026 | Kids audio player brands | 8.3K | 67.4% | 1 | | Jun 2026 | Kids audio player brands | 10.2K | 68% | 1 | | Jul 2026 | Kids audio player brands | 11K | 62.8% | 1 | | Aug 2026 | Kids audio player brands | 11K | 57.8% | 1 | | Sep 2026 | Kids audio player brands | 13.5K | 62.8% | 1 | ## How are Yoto’s branded searches counted? Brandwave collects information about searches that people make online using Yoto’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “yoto” - “yoto player” ## Which kids audio player brands compete with Yoto? - [Tonies](/demand/nz/brands/tonies): Head-to-head: /demand/nz/compare/tonies-vs-yoto - [Voxblock](/demand/nz/brands/voxblock): Head-to-head: /demand/nz/compare/voxblock-vs-yoto ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Yoto: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/yoto This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/yoto. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.