---
title: "Yonex: search popularity and Share of Search in New Zealand"
description: "Yonex makes racquets sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/yonex"
publisher: "Brandwave"
---

# Yonex: search popularity and Share of Search in New Zealand

Yonex makes racquets sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Yonex
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among tennis and racquet brands**: 57%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Tennis and racquet brands | 1 | 57% | 4.6K |

- [Tennis and racquet brands](/demand/nz/categories/nz-tennis-racquet-brands)

## How has branded search demand for Yonex changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Yonex in New Zealand rose from 3.5K to 4.6K.
- Across the 11 months ending August 2026, Yonex’s estimated Share of Search among tennis and racquet brands in New Zealand increased from 51.3% to 57%.
- Across the 11 months ending August 2026, Yonex’s estimated Share of Search among tennis and racquet brands in New Zealand peaked at 62.9% in May 2026 and was lowest at 46.7% in November 2025.

## How did search popularity change for New Zealand tennis and racquet brands in August 2026?

- In August 2026, Yonex gained estimated Share of Search among tennis and racquet brands in New Zealand, from 53.6% to 57%.
- In August 2026, Wilson lost estimated Share of Search among tennis and racquet brands in New Zealand, from 22.3% to 17.7%.
- Babolat’s estimated Share of Search among tennis and racquet brands in New Zealand has gained ground for 3 months in a row, from 14.6% to 19.8% in August 2026.
- Head’s estimated Share of Search among tennis and racquet brands in New Zealand has gained ground for 3 months in a row, from 2.2% to 4.6% in August 2026.
- Estimated monthly branded searches for Dunlop Sport in New Zealand fell 30% over 11 measured months, from 100 to 70 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Tennis and racquet brands | 3.5K | 51.3% | 1 |
| Nov 2025 | Tennis and racquet brands | 3.3K | 46.7% | 1 |
| Dec 2025 | Tennis and racquet brands | 2.8K | 50.2% | 1 |
| Jan 2026 | Tennis and racquet brands | 4.3K | 49.7% | 1 |
| Feb 2026 | Tennis and racquet brands | 5.1K | 48.6% | 1 |
| Mar 2026 | Tennis and racquet brands | 5.5K | 52.8% | 1 |
| Apr 2026 | Tennis and racquet brands | 6K | 61% | 1 |
| May 2026 | Tennis and racquet brands | 6.5K | 62.9% | 1 |
| Jun 2026 | Tennis and racquet brands | 5.7K | 59.9% | 1 |
| Jul 2026 | Tennis and racquet brands | 4.7K | 53.6% | 1 |
| Aug 2026 | Tennis and racquet brands | 4.6K | 57% | 1 |
| Sep 2026 | Tennis and racquet brands | — | — | — |

## How is Yonex measured?

Brandwave collects information about searches that people make online using Yonex’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “ezone 100 yonex”
- “yonex”
- “yonex 98 ezone”
- “yonex astrox 100 zz”
- “yonex astrox 100 zz badminton racket”
- “yonex badminton”
- “yonex badminton bag”
- “yonex badminton racket”
- “yonex badminton shoes”
- “yonex com”
- “yonex ezone”
- “yonex near me”
- “yonex nz”
- “yonex online”
- “yonex padel”
- “yonex racquet”
- “yonex shoes”
- “yonex shuttles”
- “yonex tennis racket”

## Which tennis and racquet brands compete with Yonex?

- [Babolat](/demand/nz/brands/babolat): Head-to-head: /demand/nz/compare/babolat-vs-yonex
- [Wilson](/demand/nz/brands/wilson): Head-to-head: /demand/nz/compare/wilson-vs-yonex
- [Head](/demand/nz/brands/head): Head-to-head: /demand/nz/compare/head-vs-yonex
- [Dunlop Sport](/demand/nz/brands/dunlop-sport): Head-to-head: /demand/nz/compare/dunlop-sport-vs-yonex

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Yonex: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/yonex

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/yonex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.