--- title: "Yoast: search popularity and Share of Search in New Zealand" description: "Yoast is a WordPress SEO plugin available to New Zealand customers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/yoast" publisher: "Brandwave" --- # Yoast: search popularity and Share of Search in New Zealand Yoast is a WordPress SEO plugin available to New Zealand customers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Yoast - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among WordPress SEO plugins**: 62.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | WordPress SEO plugins | 1 | 62.4% | 730 | - [WordPress SEO plugins](/demand/nz/categories/nz-wordpress-seo-plugins) ## How has branded search demand for Yoast changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Yoast in New Zealand rose from 560 to 730. - Across the 11 months ending August 2026, Yoast’s estimated Share of Search among WordPress SEO plugins in New Zealand increased from 58.9% to 62.4%. - Across the 11 months ending August 2026, Yoast’s estimated Share of Search among WordPress SEO plugins in New Zealand peaked at 70.6% in July 2026 and was lowest at 58.5% in June 2026. ## How did search popularity change for New Zealand WordPress SEO plugins in August 2026? - In August 2026, Rank Math gained estimated Share of Search among WordPress SEO plugins in New Zealand, from 17.5% to 21.4%. - In August 2026, All in One SEO gained estimated Share of Search among WordPress SEO plugins in New Zealand, from 7.1% to 10.3%. - In August 2026, The SEO Framework gained estimated Share of Search among WordPress SEO plugins in New Zealand, from 0% to 0.85%. - In August 2026, Yoast lost estimated Share of Search among WordPress SEO plugins in New Zealand, from 70.6% to 62.4%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | WordPress SEO plugins | 560 | 58.9% | 1 | | Nov 2025 | WordPress SEO plugins | 710 | 62.3% | 1 | | Dec 2025 | WordPress SEO plugins | 440 | 58.7% | 1 | | Jan 2026 | WordPress SEO plugins | 680 | 66.7% | 1 | | Feb 2026 | WordPress SEO plugins | 790 | 64.2% | 1 | | Mar 2026 | WordPress SEO plugins | 760 | 60.8% | 1 | | Apr 2026 | WordPress SEO plugins | 740 | 62.2% | 1 | | May 2026 | WordPress SEO plugins | 780 | 59.1% | 1 | | Jun 2026 | WordPress SEO plugins | 620 | 58.5% | 1 | | Jul 2026 | WordPress SEO plugins | 890 | 70.6% | 1 | | Aug 2026 | WordPress SEO plugins | 730 | 62.4% | 1 | | Sep 2026 | WordPress SEO plugins | — | — | — | ## How is Yoast measured? Brandwave collects information about searches that people make online using Yoast’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “about yoast” - “about yoast seo” - “cost of yoast premium” - “drupal yoast seo” - “find yoast” - “on page seo yoast” - “plugin yoast seo premium” - “premium yoast” - “premium yoast seo” - “seo by yoast” - “seo yoast” - “shopify yoast seo” - “upgrade to yoast seo premium” - “video seo yoast” - “woocommerce yoast” - “wp seo yoast” - “wp yoast” - “wp yoast seo” - “yoast” - “yoast ai optimize” - “yoast app” - “yoast black friday” - “yoast black friday sale” - “yoast com” - “yoast cornerstone content” - “yoast cost” - “yoast for shopify” - “yoast for wix” - “yoast for woocommerce” - “yoast local” - “yoast local seo” - “yoast local seo plugin” - “yoast near me” - “yoast news” - “yoast news seo” - “yoast newsletter” - “yoast online” - “yoast plug in” - “yoast plugin” - “yoast plugin premium” - “yoast plugin price” - “yoast plugin subscription” - “yoast plugin wordpress” - “yoast premium” - “yoast premium cost” - “yoast premium discount” - “yoast premium features” - “yoast premium for multiple sites” - “yoast premium plugin” - “yoast premium pricing” - “yoast pricing” - “yoast pro” - “yoast pro price” - “yoast seo” - “yoast seo cost” - “yoast seo discount” - “yoast seo for shopify” - “yoast seo for wix” - “yoast seo for woocommerce” - “yoast seo news” - “yoast seo plugin” - “yoast seo plugin cost” - “yoast seo plugin shopify” - “yoast seo premium” - “yoast seo premium cost” - “yoast seo premium features” - “yoast seo premium for free” - “yoast seo premium free” - “yoast seo premium plugin” - “yoast seo premium price” - “yoast seo premium wordpress” - “yoast seo premium wordpress plugin” - “yoast seo pricing” - “yoast seo pro” - “yoast seo shopify” - “yoast seo tool” - “yoast seo wix” - “yoast seo woocommerce” - “yoast seo woocommerce plugin” - “yoast seo wordpress” - “yoast seo wordpress plugin” - “yoast seo wp plugin” - “yoast shopify” - “yoast shopify app” - “yoast subscription” - “yoast video” - “yoast video seo plugin” - “yoast video seo premium” - “yoast wix” - “yoast woocommerce” - “yoast woocommerce seo” - “yoast woocommerce seo add on” - “yoast woocommerce seo addon” - “yoast woocommerce seo plugin” - “yoast wordpress” - “yoast wp” ## Which WordPress SEO plugins compete with Yoast? - [Rank Math](/demand/nz/brands/rank-math): Head-to-head: /demand/nz/compare/rank-math-vs-yoast - [All in One SEO](/demand/nz/brands/all-in-one-seo): Head-to-head: /demand/nz/compare/all-in-one-seo-vs-yoast - [SEOPress](/demand/nz/brands/seopress): Head-to-head: /demand/nz/compare/seopress-vs-yoast - [The SEO Framework](/demand/nz/brands/the-seo-framework): Head-to-head: /demand/nz/compare/the-seo-framework-vs-yoast ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Yoast: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/yoast This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/yoast. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.