---
title: "YNAB: search popularity and Share of Search in New Zealand"
description: "YNAB offers an app for tracking spending and managing personal budgets. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/ynab"
publisher: "Brandwave"
---

# YNAB: search popularity and Share of Search in New Zealand

YNAB offers an app for tracking spending and managing personal budgets. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: YNAB
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among budgeting apps**: 8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Budgeting apps | 3 | 8% | 840 |

- [Budgeting apps](/demand/nz/categories/nz-budgeting-apps)

## How has branded search demand for YNAB changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for YNAB in New Zealand fell from 1.1K to 840.
- Across the 11 months ending August 2026, YNAB’s estimated Share of Search among budgeting apps in New Zealand decreased from 11.4% to 8%.

## How did search popularity change for New Zealand budgeting apps in August 2026?

- In August 2026, Sorted overtook PocketSmith to take the highest estimated Share of Search among budgeting apps in New Zealand, at 45.5%.
- In August 2026, Frollo gained estimated Share of Search among budgeting apps in New Zealand, from 1.8% to 2.7%.
- In August 2026, PocketSmith lost estimated Share of Search among budgeting apps in New Zealand, from 43.6% to 39.6%.
- In August 2026, YNAB lost estimated Share of Search among budgeting apps in New Zealand, from 9.8% to 8%.
- Estimated monthly branded searches for Monarch Money in New Zealand rose 175% over 11 measured months, from 160 to 440 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Budgeting apps | 1.1K | 11.4% | 3 |
| Nov 2025 | Budgeting apps | 920 | 9.9% | 3 |
| Dec 2025 | Budgeting apps | 820 | 9.8% | 3 |
| Jan 2026 | Budgeting apps | 1.2K | 9.3% | 3 |
| Feb 2026 | Budgeting apps | 900 | 8.7% | 3 |
| Mar 2026 | Budgeting apps | 1.1K | 10.6% | 3 |
| Apr 2026 | Budgeting apps | 950 | 9.1% | 3 |
| May 2026 | Budgeting apps | 1.1K | 9.8% | 3 |
| Jun 2026 | Budgeting apps | 1.1K | 10.8% | 3 |
| Jul 2026 | Budgeting apps | 940 | 9.8% | 3 |
| Aug 2026 | Budgeting apps | 840 | 8% | 3 |
| Sep 2026 | Budgeting apps | — | — | — |

## How is YNAB measured?

Brandwave collects information about searches that people make online using YNAB’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “budget app ynab”
- “ynab”
- “ynab app”
- “ynab budget”
- “ynab com”
- “ynab money app”
- “ynab new zealand”
- “ynab nz”
- “ynab online”
- “ynab software”

## Which budgeting apps compete with YNAB?

- [Sorted](/demand/nz/brands/sorted): Head-to-head: /demand/nz/compare/sorted-vs-ynab
- [PocketSmith](/demand/nz/brands/pocketsmith): Head-to-head: /demand/nz/compare/pocketsmith-vs-ynab
- [Monarch Money](/demand/nz/brands/monarch-money): Head-to-head: /demand/nz/compare/monarch-money-vs-ynab
- [Frollo](/demand/nz/brands/frollo): Head-to-head: /demand/nz/compare/frollo-vs-ynab

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "YNAB: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/ynab

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/ynab. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.