---
title: "YHPJ: search popularity and Share of Search in New Zealand"
description: "YHPJ provides accounting, tax and business advisory services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/yhpj"
publisher: "Brandwave"
---

# YHPJ: search popularity and Share of Search in New Zealand

YHPJ provides accounting, tax and business advisory services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: YHPJ
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among whangarei accounting firms**: 4.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Whangarei accounting firms | 3 | 4.2% | 180 |

- [Whangarei accounting firms](/demand/nz/categories/nz-whangarei-accounting-firms)

## How has branded search demand for YHPJ changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for YHPJ in New Zealand fell from 190 to 180.
- Across the 11 months ending August 2026, YHPJ’s estimated Share of Search among whangarei accounting firms in New Zealand held steady, from 4.7% to 4.2%.

## How did search popularity change for New Zealand whangarei accounting firms in August 2026?

- In August 2026, BDO gained estimated Share of Search among whangarei accounting firms in New Zealand, from 85.2% to 87%.
- In August 2026, Russell Turner lost estimated Share of Search among whangarei accounting firms in New Zealand, from 6.7% to 4.9%.
- In August 2026, Villa Chartered Accountants & Business Advisors rose from 5th to 4th among whangarei accounting firms in New Zealand.
- In August 2026, Ean Brown Partners fell from 4th to 5th among whangarei accounting firms in New Zealand.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Whangarei accounting firms | 190 | 4.7% | 3 |
| Nov 2025 | Whangarei accounting firms | 200 | 4.7% | 3 |
| Dec 2025 | Whangarei accounting firms | 130 | 3.9% | 3 |
| Jan 2026 | Whangarei accounting firms | 130 | 3.9% | 3 |
| Feb 2026 | Whangarei accounting firms | 190 | 4.4% | 3 |
| Mar 2026 | Whangarei accounting firms | 260 | 4.4% | 3 |
| Apr 2026 | Whangarei accounting firms | 180 | 4.7% | 3 |
| May 2026 | Whangarei accounting firms | 200 | 4.7% | 3 |
| Jun 2026 | Whangarei accounting firms | 190 | 4.6% | 3 |
| Jul 2026 | Whangarei accounting firms | 160 | 4% | 3 |
| Aug 2026 | Whangarei accounting firms | 180 | 4.2% | 3 |
| Sep 2026 | Whangarei accounting firms | — | — | — |

## How is YHPJ measured?

Brandwave collects information about searches that people make online using YHPJ’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “yhpj”
- “yhpj accounting”
- “yhpj chartered accountants”
- “yhpj whangarei”

## Which whangarei accounting firms compete with YHPJ?

- [BDO](/demand/nz/brands/bdo-new-zealand): Head-to-head: /demand/nz/compare/bdo-new-zealand-vs-yhpj
- [Russell Turner](/demand/nz/brands/russell-turner): Head-to-head: /demand/nz/compare/russell-turner-vs-yhpj
- [Villa Chartered Accountants & Business Advisors](/demand/nz/brands/villa-chartered-accountants-business-advisors): Head-to-head: /demand/nz/compare/villa-chartered-accountants-business-advisors-vs-yhpj
- [Ean Brown Partners](/demand/nz/brands/ean-brown-partners): Head-to-head: /demand/nz/compare/ean-brown-partners-vs-yhpj

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "YHPJ: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/yhpj

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/yhpj. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.