--- title: "YETI: search popularity and Share of Search in New Zealand" description: "YETI offers insulated drinkware, including bottles and tumblers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/yeti" publisher: "Brandwave" --- # YETI: search popularity and Share of Search in New Zealand YETI offers insulated drinkware, including bottles and tumblers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: YETI - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among chilly bin and cooler brands**: 83.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Chilly bin and cooler brands | 1 | 83.6% | 15.8K | | Drink bottle brands | 4 | 13.7% | 15.8K | - [Chilly bin and cooler brands](/demand/nz/categories/nz-chilly-bin-brands) - [Drink bottle brands](/demand/nz/categories/nz-drink-bottle-brands) ## How has branded search demand for YETI changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for YETI in New Zealand rose from 11.8K to 15.8K. - Across the 11 months ending August 2026, YETI’s estimated Share of Search among chilly bin and cooler brands in New Zealand increased from 71.9% to 83.6%. - Across the 11 months ending August 2026, YETI’s estimated Share of Search among chilly bin and cooler brands in New Zealand peaked at 84.6% in July 2026 and was lowest at 69.4% in January 2026. - Across the 11 months ending August 2026, YETI’s estimated Share of Search among drink bottle brands in New Zealand peaked at 19.4% in December 2025 and was lowest at 13% in June 2026. ## How did search popularity change for New Zealand chilly bin and cooler brands in August 2026? - In August 2026, Icey-Tek gained estimated Share of Search among chilly bin and cooler brands in New Zealand, from 8.1% to 9.6%. - In August 2026, YETI lost estimated Share of Search among chilly bin and cooler brands in New Zealand, from 84.6% to 83.6%. - Estimated monthly branded searches for Engel in New Zealand fell 48.3% over 11 measured months, from 290 to 150 in August 2026. - Estimated monthly branded searches for Igloo in New Zealand fell 37.2% over 11 measured months, from 430 to 270 in August 2026. - Estimated monthly branded searches for Esky in New Zealand fell 25% over 11 measured months, from 1K to 780 in August 2026. - Estimated monthly branded searches for Techni Ice in New Zealand fell 11.1% over 11 measured months, from 90 to 80 in August 2026. ## How did search popularity change for New Zealand drink bottle brands in August 2026? - In August 2026, Frank Green gained estimated Share of Search among drink bottle brands in New Zealand, from 22.3% to 25%. - In August 2026, Owala lost estimated Share of Search among drink bottle brands in New Zealand, from 36.9% to 35.5%. - In August 2026, YETI lost estimated Share of Search among drink bottle brands in New Zealand, from 14.3% to 13.7%. - In August 2026, Hydro Flask lost estimated Share of Search among drink bottle brands in New Zealand, from 16.3% to 15.7%. - Estimated monthly branded searches for Chilly's in New Zealand rose 35.5% over 11 measured months, from 310 to 420 in August 2026. - Estimated monthly branded searches for Stanley in New Zealand rose 15.3% over 11 measured months, from 9.7K to 11.2K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Chilly bin and cooler brands | 11.8K | 71.9% | 1 | | Nov 2025 | Chilly bin and cooler brands | 22.8K | 72.8% | 1 | | Dec 2025 | Chilly bin and cooler brands | 32K | 71.8% | 1 | | Jan 2026 | Chilly bin and cooler brands | 18K | 69.4% | 1 | | Feb 2026 | Chilly bin and cooler brands | 13.1K | 71.9% | 1 | | Mar 2026 | Chilly bin and cooler brands | 13K | 76.4% | 1 | | Apr 2026 | Chilly bin and cooler brands | 12.2K | 80.8% | 1 | | May 2026 | Chilly bin and cooler brands | 15K | 84.4% | 1 | | Jun 2026 | Chilly bin and cooler brands | 12.5K | 84.3% | 1 | | Jul 2026 | Chilly bin and cooler brands | 13.2K | 84.6% | 1 | | Aug 2026 | Chilly bin and cooler brands | 15.8K | 83.6% | 1 | | Sep 2026 | Chilly bin and cooler brands | — | — | — | | Oct 2025 | Drink bottle brands | 11.8K | 13.8% | 4 | | Nov 2025 | Drink bottle brands | 22.8K | 13.5% | 4 | | Dec 2025 | Drink bottle brands | 32K | 19.4% | 3 | | Jan 2026 | Drink bottle brands | 18K | 15.8% | 4 | | Feb 2026 | Drink bottle brands | 13.1K | 13% | 4 | | Mar 2026 | Drink bottle brands | 13K | 13.4% | 4 | | Apr 2026 | Drink bottle brands | 12.2K | 15.1% | 4 | | May 2026 | Drink bottle brands | 15K | 15.4% | 4 | | Jun 2026 | Drink bottle brands | 12.5K | 13% | 5 | | Jul 2026 | Drink bottle brands | 13.2K | 14.3% | 4 | | Aug 2026 | Drink bottle brands | 15.8K | 13.7% | 4 | | Sep 2026 | Drink bottle brands | — | — | — | ## How is YETI measured? Brandwave collects information about searches that people make online using YETI’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “cup holder yeti” - “straw yeti cup” - “travel cup yeti” - “yeti 20 oz rambler tumbler” - “yeti bottle” - “yeti chilly bin” - “yeti coffee cup” - “yeti coffee cup 10 oz” - “yeti coffee cup with handle” - “yeti coffee tumbler” - “yeti cooler” - “yeti cup” - “yeti drink bottle” - “yeti esky” - “yeti icebox” - “yeti keep cup” - “yeti rambler cup” - “yeti rambler tumbler” - “yeti stackable cup” - “yeti tumbler” - “yeti tundra” - “yeti water bottle” - “yeti wine cup” ## Which chilly bin and cooler brands compete with YETI? - [Icey-Tek](/demand/nz/brands/icey-tek): Head-to-head: /demand/nz/compare/icey-tek-vs-yeti - [Esky](/demand/nz/brands/esky): Head-to-head: /demand/nz/compare/esky-vs-yeti - [Igloo](/demand/nz/brands/igloo): Head-to-head: /demand/nz/compare/igloo-vs-yeti - [Engel](/demand/nz/brands/engel): Head-to-head: /demand/nz/compare/engel-vs-yeti - [Techni Ice](/demand/nz/brands/techni-ice): Head-to-head: /demand/nz/compare/techni-ice-vs-yeti ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "YETI: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/yeti This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/yeti. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.