---
title: "Yara: search popularity and Share of Search in New Zealand"
description: "Yara is a fertiliser supplier available in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/yara"
publisher: "Brandwave"
---

# Yara: search popularity and Share of Search in New Zealand

Yara is a fertiliser supplier available in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Yara
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among fertiliser suppliers**: 1.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Fertiliser suppliers | 3 | 1.5% | 240 |

- [Fertiliser suppliers](/demand/nz/categories/nz-fertiliser-suppliers)

## How has branded search demand for Yara changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Yara in New Zealand rose from 180 to 240.
- Across the 11 months ending August 2026, Yara’s estimated Share of Search among fertiliser suppliers in New Zealand held steady, from 1.3% to 1.5%.

## How did search popularity change for New Zealand fertiliser suppliers in August 2026?

- In August 2026, Ravensdown gained estimated Share of Search among fertiliser suppliers in New Zealand, from 49.9% to 52.3%.
- In August 2026, Ballance Agri-Nutrients lost estimated Share of Search among fertiliser suppliers in New Zealand, from 48.6% to 45.8%.
- Estimated monthly branded searches for Yara in New Zealand rose 33.3% over 11 measured months, from 180 to 240 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fertiliser suppliers | 180 | 1.3% | 3 |
| Nov 2025 | Fertiliser suppliers | 210 | 1.5% | 3 |
| Dec 2025 | Fertiliser suppliers | 130 | 1.5% | 3 |
| Jan 2026 | Fertiliser suppliers | 130 | 1.6% | 3 |
| Feb 2026 | Fertiliser suppliers | 130 | 1.3% | 3 |
| Mar 2026 | Fertiliser suppliers | 190 | 1.3% | 3 |
| Apr 2026 | Fertiliser suppliers | 160 | 1.5% | 3 |
| May 2026 | Fertiliser suppliers | 170 | 1.7% | 3 |
| Jun 2026 | Fertiliser suppliers | 120 | 1.1% | 3 |
| Jul 2026 | Fertiliser suppliers | 110 | 1.1% | 3 |
| Aug 2026 | Fertiliser suppliers | 240 | 1.5% | 3 |
| Sep 2026 | Fertiliser suppliers | — | — | — |

## How is Yara measured?

Brandwave collects information about searches that people make online using Yara’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “fertilizer yara”
- “price of yara fertilizer”
- “www yara fertilizer com”
- “yara actyva fertilizer”
- “yara bela fertilizer”
- “yara can fertilizer”
- “yara company fertilizer”
- “yara complex fertilizer”
- “yara dap fertilizer”
- “yara fertilizer company”
- “yara fertilizer for vegetables”
- “yara fertilizer price list”
- “yara fertilizer prices”
- “yara fertilizer products”
- “yara fertilizer products list”
- “yara fertilizer products price list”
- “yara lawn fertilizer”
- “yara liquid fertiliser”
- “yara mila complex fertiliser”
- “yara mila complex fertilizer”
- “yara mila fertilizer price”
- “yara nutrients”
- “yara nz”
- “yara rega fertiliser”
- “yara sop fertilizer”
- “yara tera fertilizer”
- “yara tera fertilizer price”

## Which fertiliser suppliers compete with Yara?

- [Ravensdown](/demand/nz/brands/ravensdown): Head-to-head: /demand/nz/compare/ravensdown-vs-yara
- [Ballance Agri-Nutrients](/demand/nz/brands/ballance-agri-nutrients): Head-to-head: /demand/nz/compare/ballance-agri-nutrients-vs-yara
- [Kiwi Fertiliser](/demand/nz/brands/kiwi-fertiliser): Head-to-head: /demand/nz/compare/kiwi-fertiliser-vs-yara

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Yara: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/yara

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/yara. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.