---
title: "Yamaha WaveRunner: search popularity and Share of Search in New Zealand"
description: "Yamaha WaveRunner makes personal watercraft sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/yamaha-waverunner"
publisher: "Brandwave"
---

# Yamaha WaveRunner: search popularity and Share of Search in New Zealand

Yamaha WaveRunner makes personal watercraft sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Yamaha WaveRunner
- **Owned by**: Yamaha Motor
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among jet ski brands**: 19.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Jet ski brands | 2 | 19.5% | 490 |

- [Jet ski brands](/demand/nz/categories/nz-jet-ski-brands)

## How has branded search demand for Yamaha WaveRunner changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Yamaha WaveRunner in New Zealand fell from 700 to 490.
- Across the 11 months ending August 2026, Yamaha WaveRunner’s estimated Share of Search among jet ski brands in New Zealand decreased from 23.2% to 19.5%.
- Across the 11 months ending August 2026, Yamaha WaveRunner’s estimated Share of Search among jet ski brands in New Zealand peaked at 27.4% in July 2026 and was lowest at 16.5% in April 2026.

## How did search popularity change for New Zealand jet ski brands in August 2026?

- In August 2026, Kawasaki Jet Ski gained estimated Share of Search among jet ski brands in New Zealand, from 5.6% to 15.9%.
- In August 2026, Yamaha WaveRunner lost estimated Share of Search among jet ski brands in New Zealand, from 27.4% to 19.5%.
- In August 2026, Sea-Doo lost estimated Share of Search among jet ski brands in New Zealand, from 67% to 64.5%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Jet ski brands | 700 | 23.2% | 2 |
| Nov 2025 | Jet ski brands | 990 | 22.1% | 2 |
| Dec 2025 | Jet ski brands | 1.3K | 21.5% | 2 |
| Jan 2026 | Jet ski brands | 1.8K | 19.4% | 2 |
| Feb 2026 | Jet ski brands | 840 | 19.9% | 2 |
| Mar 2026 | Jet ski brands | 600 | 21.6% | 2 |
| Apr 2026 | Jet ski brands | 390 | 16.5% | 2 |
| May 2026 | Jet ski brands | 400 | 17.7% | 2 |
| Jun 2026 | Jet ski brands | 350 | 19.9% | 2 |
| Jul 2026 | Jet ski brands | 490 | 27.4% | 2 |
| Aug 2026 | Jet ski brands | 490 | 19.5% | 2 |
| Sep 2026 | Jet ski brands | — | — | — |

## How is Yamaha WaveRunner measured?

Brandwave collects information about searches that people make online using Yamaha WaveRunner’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “jet ski waverunner yamaha”
- “waverunner”
- “yamaha jet ski”
- “yamaha waverunner”
- “yamaha waverunner pwc”

## Which jet ski brands compete with Yamaha WaveRunner?

- [Sea-Doo](/demand/nz/brands/sea-doo): Head-to-head: /demand/nz/compare/sea-doo-vs-yamaha-waverunner
- [Kawasaki Jet Ski](/demand/nz/brands/kawasaki-jet-ski): Head-to-head: /demand/nz/compare/kawasaki-jet-ski-vs-yamaha-waverunner

## Who owns Yamaha WaveRunner?

Yamaha WaveRunner is owned by Yamaha Motor. Brandwave also tracks Yamaha Motor, owned by the same company, in New Zealand.

- [Yamaha Motor](/demand/nz/companies/yamaha-motor): Owns 2 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Yamaha WaveRunner?

Yamaha WaveRunner is owned by Yamaha Motor. Brandwave also tracks Yamaha Motor, owned by the same company, in New Zealand.

## Cite this page

Brandwave. "Yamaha WaveRunner: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/yamaha-waverunner

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/yamaha-waverunner. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.