---
title: "Yamaha Outboards: search popularity and Share of Search in New Zealand"
description: "Yamaha Outboards makes outboard motors sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/yamaha-outboards"
publisher: "Brandwave"
---

# Yamaha Outboards: search popularity and Share of Search in New Zealand

Yamaha Outboards makes outboard motors sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Yamaha Outboards
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among outboard motor brands**: 34%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Outboard motor brands | 1 | 34% | 990 |

- [Outboard motor brands](/demand/nz/categories/nz-outboard-motor-brands)

## How has branded search demand for Yamaha Outboards changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Yamaha Outboards in New Zealand fell from 1.2K to 990.
- Across the 11 months ending August 2026, Yamaha Outboards’ estimated Share of Search among outboard motor brands in New Zealand increased from 33% to 34%.
- Across the 11 months ending August 2026, Yamaha Outboards’ estimated Share of Search among outboard motor brands in New Zealand peaked at 37.3% in January 2026 and was lowest at 29.8% in May 2026.

## How did search popularity change for New Zealand outboard motor brands in August 2026?

- In August 2026, Yamaha Outboards gained estimated Share of Search among outboard motor brands in New Zealand, from 32.5% to 34%.
- In August 2026, Suzuki Marine lost estimated Share of Search among outboard motor brands in New Zealand, from 15% to 13.7%.
- In August 2026, Honda Marine lost estimated Share of Search among outboard motor brands in New Zealand, from 12.6% to 12%.
- Tohatsu’s estimated Share of Search among outboard motor brands in New Zealand has lost ground for 3 months in a row, from 15.8% to 13.7% in August 2026.
- Estimated monthly branded searches for Mercury Marine in New Zealand fell 15.4% over 11 measured months, from 910 to 770 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Outboard motor brands | 1.2K | 33% | 1 |
| Nov 2025 | Outboard motor brands | 1.4K | 34.8% | 1 |
| Dec 2025 | Outboard motor brands | 1.6K | 36.2% | 1 |
| Jan 2026 | Outboard motor brands | 2.3K | 37.3% | 1 |
| Feb 2026 | Outboard motor brands | 1.4K | 35.5% | 1 |
| Mar 2026 | Outboard motor brands | 1.3K | 36% | 1 |
| Apr 2026 | Outboard motor brands | 980 | 33.2% | 1 |
| May 2026 | Outboard motor brands | 980 | 29.8% | 1 |
| Jun 2026 | Outboard motor brands | 1.1K | 33.7% | 1 |
| Jul 2026 | Outboard motor brands | 1.1K | 32.5% | 1 |
| Aug 2026 | Outboard motor brands | 990 | 34% | 1 |
| Sep 2026 | Outboard motor brands | — | — | — |

## How is Yamaha Outboards measured?

Brandwave collects information about searches that people make online using Yamaha Outboards’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “15 hp yamaha outboard 2 stroke”
- “200 hp yamaha outboard”
- “25 horse yamaha outboard”
- “300 hp yamaha outboard price”
- “30hp yamaha outboard”
- “350 yamaha outboard”
- “50 hp yamaha outboard”
- “8hp yamaha outboard 2 stroke”
- “90 hp yamaha outboard”
- “90 hp yamaha outboard 2 stroke”
- “buy yamaha outboard”
- “yamaha outboard”
- “yamaha outboard cost”
- “yamaha outboard motor”

## Which outboard motor brands compete with Yamaha Outboards?

- [Mercury Marine](/demand/nz/brands/mercury-marine): Head-to-head: /demand/nz/compare/mercury-marine-vs-yamaha-outboards
- [Suzuki Marine](/demand/nz/brands/suzuki-marine): Head-to-head: /demand/nz/compare/suzuki-marine-vs-yamaha-outboards
- [Tohatsu](/demand/nz/brands/tohatsu): Head-to-head: /demand/nz/compare/tohatsu-vs-yamaha-outboards
- [Honda Marine](/demand/nz/brands/honda-marine): Head-to-head: /demand/nz/compare/honda-marine-vs-yamaha-outboards

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Yamaha Outboards: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/yamaha-outboards

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/yamaha-outboards. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.