---
title: "Yamaha Guitars: search popularity and Share of Search in New Zealand"
description: "Yamaha Guitars makes guitars sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/yamaha-guitars"
publisher: "Brandwave"
---

# Yamaha Guitars: search popularity and Share of Search in New Zealand

Yamaha Guitars makes guitars sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Yamaha Guitars
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among guitar brands**: 5.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Guitar brands | 5 | 5.7% | 870 |

- [Guitar brands](/demand/nz/categories/nz-guitar-brands)

## How has branded search demand for Yamaha Guitars changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Yamaha Guitars in New Zealand rose from 740 to 870.
- Across the 11 months ending August 2026, Yamaha Guitars’ estimated Share of Search among guitar brands in New Zealand increased from 5.2% to 5.7%.

## How did search popularity change for New Zealand guitar brands in August 2026?

- In August 2026, Ibanez gained estimated Share of Search among guitar brands in New Zealand, from 17.8% to 19.4%.
- In August 2026, Gibson gained estimated Share of Search among guitar brands in New Zealand, from 24.3% to 25.3%.
- In August 2026, Epiphone gained estimated Share of Search among guitar brands in New Zealand, from 10.2% to 10.9%.
- In August 2026, Fender lost estimated Share of Search among guitar brands in New Zealand, from 39.3% to 35.9%.
- Estimated monthly branded searches for Taylor Guitars in New Zealand rose 20.6% over 11 measured months, from 340 to 410 in August 2026.
- Estimated monthly branded searches for Yamaha Guitars in New Zealand rose 17.6% over 11 measured months, from 740 to 870 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Guitar brands | 740 | 5.2% | 5 |
| Nov 2025 | Guitar brands | 760 | 5.3% | 5 |
| Dec 2025 | Guitar brands | 710 | 5% | 5 |
| Jan 2026 | Guitar brands | 780 | 5.4% | 5 |
| Feb 2026 | Guitar brands | 830 | 5.8% | 5 |
| Mar 2026 | Guitar brands | 870 | 5.6% | 5 |
| Apr 2026 | Guitar brands | 850 | 5.6% | 5 |
| May 2026 | Guitar brands | 910 | 5.6% | 5 |
| Jun 2026 | Guitar brands | 850 | 5.2% | 5 |
| Jul 2026 | Guitar brands | 940 | 6% | 5 |
| Aug 2026 | Guitar brands | 870 | 5.7% | 5 |
| Sep 2026 | Guitar brands | — | — | — |

## How is Yamaha Guitars measured?

Brandwave collects information about searches that people make online using Yamaha Guitars’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “fg830 yamaha guitar”
- “yamaha acoustic guitar”
- “yamaha guitar”
- “yamaha guitars bass”

## Which guitar brands compete with Yamaha Guitars?

- [Fender](/demand/nz/brands/fender): Head-to-head: /demand/nz/compare/fender-vs-yamaha-guitars
- [Gibson](/demand/nz/brands/gibson): Head-to-head: /demand/nz/compare/gibson-vs-yamaha-guitars
- [Ibanez](/demand/nz/brands/ibanez): Head-to-head: /demand/nz/compare/ibanez-vs-yamaha-guitars
- [Epiphone](/demand/nz/brands/epiphone): Head-to-head: /demand/nz/compare/epiphone-vs-yamaha-guitars
- [Taylor Guitars](/demand/nz/brands/taylor-guitars): Head-to-head: /demand/nz/compare/taylor-guitars-vs-yamaha-guitars

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Yamaha Guitars: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/yamaha-guitars

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/yamaha-guitars. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.