---
title: "Yahoo: search popularity and Share of Search in New Zealand"
description: "Yahoo is a search engine used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/yahoo"
publisher: "Brandwave"
---

# Yahoo: search popularity and Share of Search in New Zealand

Yahoo is a search engine used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Yahoo
- **Owned by**: Yahoo
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among search engines**: 0.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Search engines | 4 | 0.4% | 11.2K |

- [Search engines](/demand/nz/categories/nz-search-engines)

## How has branded search demand for Yahoo changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Yahoo in New Zealand fell from 16.4K to 11.2K.
- Across the 11 months ending August 2026, Yahoo’s estimated Share of Search among search engines in New Zealand held steady, from 0.71% to 0.4%.

## How did search popularity change for New Zealand search engines in August 2026?

- In August 2026, Google gained estimated Share of Search among search engines in New Zealand, from 95.2% to 95.9%.
- Estimated monthly branded searches for Ecosia in New Zealand rose 145.9% over 11 measured months, from 1.1K to 2.7K in August 2026.
- Estimated monthly branded searches for Bing in New Zealand rose 24.9% over 11 measured months, from 29.1K to 36.4K in August 2026.
- Estimated monthly branded searches for DuckDuckGo in New Zealand rose 22% over 11 measured months, from 52.8K to 64.4K in August 2026.
- Estimated monthly branded searches for Yahoo in New Zealand fell 31.7% over 11 measured months, from 16.4K to 11.2K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Search engines | 16.4K | 0.71% | 4 |
| Nov 2025 | Search engines | 16.5K | 0.76% | 4 |
| Dec 2025 | Search engines | 13.6K | 0.91% | 4 |
| Jan 2026 | Search engines | 13.9K | 0.89% | 4 |
| Feb 2026 | Search engines | 13.5K | 0.58% | 4 |
| Mar 2026 | Search engines | 13.9K | 0.45% | 4 |
| Apr 2026 | Search engines | 13.8K | 0.68% | 4 |
| May 2026 | Search engines | 13.8K | 0.5% | 4 |
| Jun 2026 | Search engines | 11.7K | 0.42% | 4 |
| Jul 2026 | Search engines | 11.5K | 0.56% | 4 |
| Aug 2026 | Search engines | 11.2K | 0.4% | 4 |
| Sep 2026 | Search engines | — | — | — |

## How is Yahoo measured?

Brandwave collects information about searches that people make online using Yahoo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “web search yahoo”
- “yahoo australia news email and search”
- “yahoo nz”
- “yahoo pic search”
- “yahoo search”
- “yahoo search engine”
- “yahoo video search”

## Which search engines compete with Yahoo?

- [Google](/demand/nz/brands/google): Head-to-head: /demand/nz/compare/google-vs-yahoo
- [DuckDuckGo](/demand/nz/brands/duckduckgo): Head-to-head: /demand/nz/compare/duckduckgo-vs-yahoo
- [Bing](/demand/nz/brands/bing): Head-to-head: /demand/nz/compare/bing-vs-yahoo
- [Ecosia](/demand/nz/brands/ecosia): Head-to-head: /demand/nz/compare/ecosia-vs-yahoo

## Who owns Yahoo?

Yahoo is owned by Yahoo. Brandwave also tracks Yahoo Mail, owned by the same company, in New Zealand.

- [Yahoo](/demand/nz/companies/yahoo): Owns 2 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Yahoo?

Yahoo is owned by Yahoo. Brandwave also tracks Yahoo Mail, owned by the same company, in New Zealand.

## Cite this page

Brandwave. "Yahoo: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/yahoo

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/yahoo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.