---
title: "Yahoo Mail: search popularity and Share of Search in New Zealand"
description: "Yahoo Mail is an email service used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/yahoo-mail"
publisher: "Brandwave"
---

# Yahoo Mail: search popularity and Share of Search in New Zealand

Yahoo Mail is an email service used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Yahoo Mail
- **Owned by**: Yahoo
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among email providers**: 12.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Email providers | 3 | 12.4% | 268K |

- [Email providers](/demand/nz/categories/nz-email-providers)

## How has branded search demand for Yahoo Mail changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Yahoo Mail in New Zealand held steady, from 273K to 268K.
- Across the 11 months ending August 2026, Yahoo Mail’s estimated Share of Search among email providers in New Zealand increased from 11.8% to 12.4%.
- Across the 11 months ending August 2026, Yahoo Mail’s estimated Share of Search among email providers in New Zealand peaked at 15.3% in December 2025 and was lowest at 11.7% in November 2025.

## How did search popularity change for New Zealand email providers in August 2026?

- In August 2026, Gmail gained estimated Share of Search among email providers in New Zealand, from 67.8% to 72%.
- In August 2026, Outlook lost estimated Share of Search among email providers in New Zealand, from 16.9% to 14.6%.
- In August 2026, Yahoo Mail lost estimated Share of Search among email providers in New Zealand, from 14.3% to 12.4%.
- Estimated monthly branded searches for Proton Mail in New Zealand rose 52.5% over 11 measured months, from 12.6K to 19.1K in August 2026.
- Estimated monthly branded searches for Zoho Mail in New Zealand fell 17.6% over 11 measured months, from 4.6K to 3.8K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Email providers | 273K | 11.8% | 3 |
| Nov 2025 | Email providers | 269K | 11.7% | 3 |
| Dec 2025 | Email providers | 269K | 15.3% | 3 |
| Jan 2026 | Email providers | 269K | 13.5% | 3 |
| Feb 2026 | Email providers | 268K | 12% | 3 |
| Mar 2026 | Email providers | 347K | 12.7% | 3 |
| Apr 2026 | Email providers | 269K | 13.8% | 3 |
| May 2026 | Email providers | 279K | 12.4% | 3 |
| Jun 2026 | Email providers | 272K | 12.3% | 3 |
| Jul 2026 | Email providers | 269K | 14.3% | 3 |
| Aug 2026 | Email providers | 268K | 12.4% | 3 |
| Sep 2026 | Email providers | — | — | — |

## How is Yahoo Mail measured?

Brandwave collects information about searches that people make online using Yahoo Mail’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “mail yahoo com”
- “my yahoo mail”
- “www yahoo com yahoo mail”
- “www yahoo mail”
- “www yahoo mail com”
- “yahoo mail”
- “yahoo mail app”
- “yahoo mail email”
- “yahoo mail in box”
- “yahoo mail near me”
- “yahoo mail nz”
- “yahoo mail online”
- “yahoo mail plus”
- “yahoo yahoomail com”
- “yahoomail”
- “yahoomail cpm”
- “yahoomail email”
- “yahoomail nz”

## Which email providers compete with Yahoo Mail?

- [Gmail](/demand/nz/brands/gmail): Head-to-head: /demand/nz/compare/gmail-vs-yahoo-mail
- [Outlook](/demand/nz/brands/outlook): Head-to-head: /demand/nz/compare/outlook-vs-yahoo-mail
- [Proton Mail](/demand/nz/brands/proton-mail): Head-to-head: /demand/nz/compare/proton-mail-vs-yahoo-mail
- [Zoho Mail](/demand/nz/brands/zoho-mail): Head-to-head: /demand/nz/compare/yahoo-mail-vs-zoho-mail

## Who owns Yahoo Mail?

Yahoo Mail is owned by Yahoo. Brandwave also tracks Yahoo, owned by the same company, in New Zealand.

- [Yahoo](/demand/nz/companies/yahoo): Owns 2 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Yahoo Mail?

Yahoo Mail is owned by Yahoo. Brandwave also tracks Yahoo, owned by the same company, in New Zealand.

## Cite this page

Brandwave. "Yahoo Mail: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/yahoo-mail

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/yahoo-mail. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.