---
title: "Xray: search popularity and Share of Search in New Zealand"
description: "Xray is a test management tool available to New Zealand customers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/xray"
publisher: "Brandwave"
---

# Xray: search popularity and Share of Search in New Zealand

Xray is a test management tool available to New Zealand customers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Xray
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among test management tools**: 17.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Test management tools | 3 | 17.6% | 60 |

- [Test management tools](/demand/nz/categories/nz-test-management-tools)

## How has branded search demand for Xray changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Xray in New Zealand fell from 70 to 60.
- Across the 11 months ending August 2026, Xray’s estimated Share of Search among test management tools in New Zealand peaked at 27.3% in May 2026 and was lowest at 15% in February 2026.

## How did search popularity change for New Zealand test management tools in August 2026?

- In August 2026, Zephyr gained estimated Share of Search among test management tools in New Zealand, from 30.8% to 38.2%.
- In August 2026, TestRail gained estimated Share of Search among test management tools in New Zealand, from 25.6% to 26.5%.
- In August 2026, Xray lost estimated Share of Search among test management tools in New Zealand, from 25.6% to 17.6%.
- In August 2026, Qase lost estimated Share of Search among test management tools in New Zealand, from 15.4% to 14.7%.
- Estimated monthly branded searches for Testmo in New Zealand fell 50% over 11 measured months, from 20 to 10 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Test management tools | 70 | 17.5% | 3 |
| Nov 2025 | Test management tools | 90 | 20% | 3 |
| Dec 2025 | Test management tools | 50 | 21.7% | 3 |
| Jan 2026 | Test management tools | 70 | 18.9% | 3 |
| Feb 2026 | Test management tools | 60 | 15% | 4 |
| Mar 2026 | Test management tools | 110 | 20.8% | 3 |
| Apr 2026 | Test management tools | 110 | 24.4% | 3 |
| May 2026 | Test management tools | 120 | 27.3% | 2 |
| Jun 2026 | Test management tools | 90 | 20.5% | 3 |
| Jul 2026 | Test management tools | 100 | 25.6% | 3 |
| Aug 2026 | Test management tools | 60 | 17.6% | 3 |
| Sep 2026 | Test management tools | — | — | — |

## How is Xray measured?

Brandwave collects information about searches that people make online using Xray’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “getxray app”
- “jira xray test management”
- “xray jira”
- “xray jira cloud”
- “xray jira cost”
- “xray jira plugin”
- “xray jira pricing”
- “xray jira test”
- “xray jira test management”
- “xray test management”
- “xray test management for jira”
- “xray test management jira”
- “xray test management pricing”
- “xray test management tool”
- “xray test management tool for jira”

## Which test management tools compete with Xray?

- [Zephyr](/demand/nz/brands/zephyr-testing): Head-to-head: /demand/nz/compare/xray-vs-zephyr-testing
- [TestRail](/demand/nz/brands/testrail): Head-to-head: /demand/nz/compare/testrail-vs-xray
- [Qase](/demand/nz/brands/qase): Head-to-head: /demand/nz/compare/qase-vs-xray
- [Testmo](/demand/nz/brands/testmo): Head-to-head: /demand/nz/compare/testmo-vs-xray

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Xray: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/xray

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/xray. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.