---
title: "Xe: search popularity and Share of Search in New Zealand"
description: "Xe is a money transfer service available in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/xe"
publisher: "Brandwave"
---

# Xe: search popularity and Share of Search in New Zealand

Xe is a money transfer service available in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Xe
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among money transfer services**: 4.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Money transfer services | 6 | 4.3% | 5.3K |

- [Money transfer services](/demand/nz/categories/nz-money-transfer-services)

## How has branded search demand for Xe changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Xe in New Zealand fell from 5.9K to 5.3K.
- Across the 11 months ending August 2026, Xe’s estimated Share of Search among money transfer services in New Zealand decreased from 5.2% to 4.3%.
- Across the 11 months ending August 2026, Xe’s estimated Share of Search among money transfer services in New Zealand peaked at 5.3% in April 2026 and was lowest at 3.9% in December 2025.

## How did search popularity change for New Zealand money transfer services in August 2026?

- In August 2026, Western Union gained estimated Share of Search among money transfer services in New Zealand, from 39.7% to 41.4%.
- In August 2026, Wise gained estimated Share of Search among money transfer services in New Zealand, from 24.9% to 26.4%.
- In August 2026, Revolut lost estimated Share of Search among money transfer services in New Zealand, from 12.6% to 9.5%.
- Xe’s estimated Share of Search among money transfer services in New Zealand has lost ground for 3 months in a row, from 5.2% to 4.3% in August 2026.
- Estimated monthly branded searches for MoneyGram in New Zealand rose 18.1% over 11 measured months, from 9.7K to 11.5K in August 2026.
- Estimated monthly branded searches for WorldRemit in New Zealand fell 33.3% over 11 measured months, from 690 to 460 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Money transfer services | 5.9K | 5.2% | 6 |
| Nov 2025 | Money transfer services | 5.9K | 4.6% | 6 |
| Dec 2025 | Money transfer services | 4.9K | 3.9% | 6 |
| Jan 2026 | Money transfer services | 5.9K | 4.4% | 6 |
| Feb 2026 | Money transfer services | 5.6K | 4.6% | 6 |
| Mar 2026 | Money transfer services | 7K | 5.3% | 6 |
| Apr 2026 | Money transfer services | 6.5K | 5.3% | 6 |
| May 2026 | Money transfer services | 6K | 5.2% | 6 |
| Jun 2026 | Money transfer services | 5.6K | 4.8% | 6 |
| Jul 2026 | Money transfer services | 4.9K | 4.5% | 6 |
| Aug 2026 | Money transfer services | 5.3K | 4.3% | 6 |
| Sep 2026 | Money transfer services | — | — | — |

## How is Xe measured?

Brandwave collects information about searches that people make online using Xe’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “xe com”
- “xe currency”
- “xe exchange rate”
- “xe money transfer”
- “xe nz”
- “xe send money”

## Which money transfer services compete with Xe?

- [Western Union](/demand/nz/brands/western-union)
- [Wise](/demand/nz/brands/wise)
- [Revolut](/demand/nz/brands/revolut): Head-to-head: /demand/nz/compare/revolut-vs-xe
- [MoneyGram](/demand/nz/brands/moneygram): Head-to-head: /demand/nz/compare/moneygram-vs-xe
- [Remitly](/demand/nz/brands/remitly): Head-to-head: /demand/nz/compare/remitly-vs-xe
- [OFX](/demand/nz/brands/ofx): Head-to-head: /demand/nz/compare/ofx-vs-xe
- [WorldRemit](/demand/nz/brands/worldremit): Head-to-head: /demand/nz/compare/worldremit-vs-xe

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Xe: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/xe

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/xe. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.