--- title: "Xcel: search popularity in New Zealand" description: "Xcel makes wetsuits. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/xcel-wetsuits" publisher: "Brandwave" --- # Xcel: search popularity in New Zealand Xcel makes wetsuits. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Xcel - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among wetsuit brands**: 0.52% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Wetsuit brands | 8 | 0.52% | 70 | - [Wetsuit brands](/demand/nz/categories/nz-wetsuit-brands) ## Top wetsuit brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Xcel appeared in all five answers. Xcel is the third most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Rip Curl | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | O'Neill | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Xcel | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Billabong | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Seventhwave | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Roxy | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Quiksilver | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Cressi | 8th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about wetsuit brands - Asked ChatGPT "Which wetsuit brand should I buy in New Zealand?": 1. O'Neill, 2. Rip Curl, 3. Xcel, 4. Seventhwave - Asked ChatGPT "What are the best wetsuit brands in New Zealand?": 1. O'Neill, 2. Rip Curl, 3. Xcel, 4. Billabong, 5. Quiksilver, 6. Seventhwave - Asked ChatGPT "What's the best wetsuit brand in New Zealand for cold water surfing?": 1. O'Neill, 2. Rip Curl, 3. Xcel, 4. Seventhwave - Searched Google, AI Overview "women's wetsuit nz": 1. Rip Curl, 2. Roxy, 3. Xcel, 4. O'Neill - Searched Google, AI Overview "wetsuit brands": 1. Rip Curl, 2. O'Neill, 3. Billabong, 4. Seventhwave, 5. Xcel, 6. Cressi Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Xcel changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Xcel in New Zealand fell from 90 to 70. - Across the 12 months ending September 2026, Xcel’s share of searches among wetsuit brands in New Zealand peaked at 1.8% in May 2026 and was lowest at 0.52% in September 2026. ## How did search popularity change for New Zealand wetsuit brands in September 2026? - In September 2026, Rip Curl gained share of searches among wetsuit brands in New Zealand, from 40.5% to 42.6%. - In September 2026, Billabong gained share of searches among wetsuit brands in New Zealand, from 41.6% to 43.2%. - In September 2026, Quiksilver lost share of searches among wetsuit brands in New Zealand, from 4.5% to 3.1%. - In September 2026, O'Neill lost share of searches among wetsuit brands in New Zealand, from 6.2% to 5.4%. - In September 2026, Seventhwave lost share of searches among wetsuit brands in New Zealand, from 2.2% to 1.5%. - Xcel’s share of searches among wetsuit brands in New Zealand has lost ground for 3 months in a row, from 1% to 0.52% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Wetsuit brands | 90 | 0.59% | 8 | | Nov 2025 | Wetsuit brands | 170 | 0.74% | 8 | | Dec 2025 | Wetsuit brands | 140 | 0.64% | 8 | | Jan 2026 | Wetsuit brands | 140 | 0.77% | 8 | | Feb 2026 | Wetsuit brands | 140 | 1.1% | 8 | | Mar 2026 | Wetsuit brands | 170 | 1.4% | 7 | | Apr 2026 | Wetsuit brands | 210 | 1.6% | 7 | | May 2026 | Wetsuit brands | 210 | 1.8% | 7 | | Jun 2026 | Wetsuit brands | 110 | 1% | 8 | | Jul 2026 | Wetsuit brands | 90 | 0.84% | 8 | | Aug 2026 | Wetsuit brands | 90 | 0.77% | 8 | | Sep 2026 | Wetsuit brands | 70 | 0.52% | 8 | ## How are Xcel’s branded searches counted? Brandwave collects information about searches that people make online using Xcel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “xcel wetsuit” ## Which wetsuit brands compete with Xcel? - [Billabong](/demand/nz/brands/billabong) - [Rip Curl](/demand/nz/brands/rip-curl) - [O'Neill](/demand/nz/brands/oneill): Head-to-head: /demand/nz/compare/oneill-vs-xcel-wetsuits - [Quiksilver](/demand/nz/brands/quiksilver): Head-to-head: /demand/nz/compare/quiksilver-vs-xcel-wetsuits - [Roxy](/demand/nz/brands/roxy): Head-to-head: /demand/nz/compare/roxy-vs-xcel-wetsuits - [Seventhwave](/demand/nz/brands/seventhwave): Head-to-head: /demand/nz/compare/seventhwave-vs-xcel-wetsuits - [Cressi](/demand/nz/brands/cressi): Head-to-head: /demand/nz/compare/cressi-vs-xcel-wetsuits ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Xcel: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/xcel-wetsuits This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/xcel-wetsuits. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.