--- title: "Xbox: search popularity and Share of Search in New Zealand" description: "Xbox is a games console sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/xbox" publisher: "Brandwave" --- # Xbox: search popularity and Share of Search in New Zealand Xbox is a games console sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Xbox - **Owned by**: Microsoft - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among games consoles**: 34% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Games consoles | 1 | 34% | 86.8K | - [Games consoles](/demand/nz/categories/nz-games-consoles) ## How has branded search demand for Xbox changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Xbox in New Zealand rose from 59.1K to 86.8K. - Across the 11 months ending August 2026, Xbox’s estimated Share of Search among games consoles in New Zealand increased from 27.2% to 34%. - Across the 11 months ending August 2026, Xbox’s estimated Share of Search among games consoles in New Zealand peaked at 34.5% in June 2026 and was lowest at 22.6% in April 2026. - Across the 11 months ending August 2026, Xbox rose from 3rd to 1st among games consoles in New Zealand. ## How did search popularity change for New Zealand games consoles in August 2026? - In August 2026, Xbox gained estimated Share of Search among games consoles in New Zealand, from 30.6% to 34%. - In August 2026, PlayStation lost estimated Share of Search among games consoles in New Zealand, from 30.4% to 27.6%. - In August 2026, Nintendo Switch rose from 3rd to 2nd among games consoles in New Zealand. - Estimated monthly branded searches for Meta Quest in New Zealand fell 24% over 11 measured months, from 13.7K to 10.4K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Games consoles | 59.1K | 27.2% | 3 | | Nov 2025 | Games consoles | 63.1K | 24.3% | 3 | | Dec 2025 | Games consoles | 67.3K | 23.5% | 3 | | Jan 2026 | Games consoles | 60.9K | 25.4% | 3 | | Feb 2026 | Games consoles | 48.1K | 27.2% | 2 | | Mar 2026 | Games consoles | 49.9K | 23.1% | 3 | | Apr 2026 | Games consoles | 57.5K | 22.6% | 3 | | May 2026 | Games consoles | 69.3K | 27.8% | 2 | | Jun 2026 | Games consoles | 94.4K | 34.5% | 1 | | Jul 2026 | Games consoles | 79.3K | 30.6% | 1 | | Aug 2026 | Games consoles | 86.8K | 34% | 1 | | Sep 2026 | Games consoles | — | — | — | ## How is Xbox measured? Brandwave collects information about searches that people make online using Xbox’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “live xbox” - “new xbox” - “xbox” - “xbox 360” - “xbox com” - “xbox console” - “xbox controller” - “xbox games” - “xbox near me” - “xbox nz” - “xbox one” - “xbox one controller” - “xbox onex” - “xbox online” - “xbox series s” - “xbox series x” - “xbox series x console” - “xbox store” - “xbox wireless controller” - “xbox x” ## Which games consoles compete with Xbox? - [Nintendo Switch](/demand/nz/brands/nintendo-switch): Head-to-head: /demand/nz/compare/nintendo-switch-vs-xbox - [PlayStation](/demand/nz/brands/playstation): Head-to-head: /demand/nz/compare/playstation-vs-xbox - [Steam Deck](/demand/nz/brands/steam-deck): Head-to-head: /demand/nz/compare/steam-deck-vs-xbox - [Meta Quest](/demand/nz/brands/meta-quest): Head-to-head: /demand/nz/compare/meta-quest-vs-xbox ## Who owns Xbox? Xbox is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Bing, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Dynamics 365, Microsoft Edge, Microsoft Forms, Microsoft Power Apps, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint and Xbox Game Pass, owned by the same company, in New Zealand. - [Microsoft](/demand/nz/companies/microsoft): Owns 35 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Xbox? Xbox is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Bing, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Dynamics 365, Microsoft Edge, Microsoft Forms, Microsoft Power Apps, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint and Xbox Game Pass, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Xbox: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/xbox This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/xbox. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.