--- title: "Xbox Game Pass: search popularity and Share of Search in New Zealand" description: "Xbox Game Pass is a game platform used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/xbox-game-pass" publisher: "Brandwave" --- # Xbox Game Pass: search popularity and Share of Search in New Zealand Xbox Game Pass is a game platform used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Xbox Game Pass - **Owned by**: Microsoft - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among online game platforms**: 2.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Online game platforms | 4 | 2.1% | 9.3K | - [Online game platforms](/demand/nz/categories/nz-online-game-platforms) ## How has branded search demand for Xbox Game Pass changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Xbox Game Pass in New Zealand fell from 24.6K to 9.3K. - Across the 11 months ending August 2026, Xbox Game Pass’ estimated Share of Search among online game platforms in New Zealand decreased from 4.7% to 2.1%. - Across the 11 months ending August 2026, Xbox Game Pass’ estimated Share of Search among online game platforms in New Zealand peaked at 5.1% in May 2026 and was lowest at 1.9% in February 2026. ## How did search popularity change for New Zealand online game platforms in August 2026? - In August 2026, Minecraft gained estimated Share of Search among online game platforms in New Zealand, from 26.3% to 32%. - In August 2026, Steam lost estimated Share of Search among online game platforms in New Zealand, from 4.8% to 2%. - In August 2026, Epic Games lost estimated Share of Search among online game platforms in New Zealand, from 11.7% to 9.9%. - In August 2026, Roblox lost estimated Share of Search among online game platforms in New Zealand, from 53.9% to 53.3%. - In August 2026, Xbox Game Pass rose from 5th to 4th among online game platforms in New Zealand. - Estimated monthly branded searches for EA in New Zealand fell 62.9% over 11 measured months, from 7.3K to 2.7K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Online game platforms | 24.6K | 4.7% | 4 | | Nov 2025 | Online game platforms | 11.9K | 2.6% | 4 | | Dec 2025 | Online game platforms | 12.3K | 2.4% | 4 | | Jan 2026 | Online game platforms | 10.2K | 2.4% | 4 | | Feb 2026 | Online game platforms | 8.3K | 1.9% | 4 | | Mar 2026 | Online game platforms | 9.7K | 2% | 4 | | Apr 2026 | Online game platforms | 13.6K | 3.1% | 4 | | May 2026 | Online game platforms | 22.7K | 5.1% | 4 | | Jun 2026 | Online game platforms | 11.2K | 2.4% | 5 | | Jul 2026 | Online game platforms | 10.9K | 2.5% | 5 | | Aug 2026 | Online game platforms | 9.3K | 2.1% | 4 | | Sep 2026 | Online game platforms | — | — | — | ## How is Xbox Game Pass measured? Brandwave collects information about searches that people make online using Xbox Game Pass’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “game pass” - “game pass game” - “game pass games” - “game pass ultimate” - “game pass xbox pc” - “microsoft game pass” - “pc game pass” - “xbox game pass” - “xbox game pass cost” - “xbox game pass download” - “xbox game pass near me” - “xbox game pass new zealand” - “xbox game pass nz” - “xbox game pass online” - “xbox game pass ultimate” - “xboxgamepass” ## Which online game platforms compete with Xbox Game Pass? - [Roblox](/demand/nz/brands/roblox): Head-to-head: /demand/nz/compare/roblox-vs-xbox-game-pass - [Minecraft](/demand/nz/brands/minecraft): Head-to-head: /demand/nz/compare/minecraft-vs-xbox-game-pass - [Epic Games](/demand/nz/brands/epic-games): Head-to-head: /demand/nz/compare/epic-games-vs-xbox-game-pass - [Steam](/demand/nz/brands/steam): Head-to-head: /demand/nz/compare/steam-vs-xbox-game-pass - [EA](/demand/nz/brands/ea): Head-to-head: /demand/nz/compare/ea-vs-xbox-game-pass ## Who owns Xbox Game Pass? Xbox Game Pass is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Bing, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Dynamics 365, Microsoft Edge, Microsoft Forms, Microsoft Power Apps, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint and Xbox, owned by the same company, in New Zealand. - [Microsoft](/demand/nz/companies/microsoft): Owns 35 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Xbox Game Pass? Xbox Game Pass is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Bing, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Dynamics 365, Microsoft Edge, Microsoft Forms, Microsoft Power Apps, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint and Xbox, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Xbox Game Pass: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/xbox-game-pass This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/xbox-game-pass. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.