---
title: "WÜSTHOF: search popularity and Share of Search in New Zealand"
description: "WÜSTHOF offers knives for food preparation. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/wusthof"
publisher: "Brandwave"
---

# WÜSTHOF: search popularity and Share of Search in New Zealand

WÜSTHOF offers knives for food preparation. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: WÜSTHOF
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among kitchen knife brands**: 22.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Kitchen knife brands | 2 | 22.6% | 1.5K |

- [Kitchen knife brands](/demand/nz/categories/nz-kitchen-knife-brands)

## How has branded search demand for WÜSTHOF changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for WÜSTHOF in New Zealand rose from 640 to 1.5K.
- Across the 11 months ending August 2026, WÜSTHOF’s estimated Share of Search among kitchen knife brands in New Zealand increased from 13.4% to 22.6%.
- Across the 11 months ending August 2026, WÜSTHOF’s estimated Share of Search among kitchen knife brands in New Zealand peaked at 28.1% in July 2026 and was lowest at 12.3% in December 2025.

## How did search popularity change for New Zealand kitchen knife brands in August 2026?

- In August 2026, Victorinox gained estimated Share of Search among kitchen knife brands in New Zealand, from 46.3% to 53%.
- In August 2026, Global Knives gained estimated Share of Search among kitchen knife brands in New Zealand, from 10.4% to 11.5%.
- In August 2026, WÜSTHOF lost estimated Share of Search among kitchen knife brands in New Zealand, from 28.1% to 22.6%.
- In August 2026, Shun lost estimated Share of Search among kitchen knife brands in New Zealand, from 6.9% to 5.5%.
- In August 2026, ZWILLING lost estimated Share of Search among kitchen knife brands in New Zealand, from 8.3% to 7.4%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Kitchen knife brands | 640 | 13.4% | 2 |
| Nov 2025 | Kitchen knife brands | 820 | 13.1% | 2 |
| Dec 2025 | Kitchen knife brands | 920 | 12.3% | 2 |
| Jan 2026 | Kitchen knife brands | 730 | 14% | 2 |
| Feb 2026 | Kitchen knife brands | 890 | 21.1% | 2 |
| Mar 2026 | Kitchen knife brands | 980 | 20.8% | 2 |
| Apr 2026 | Kitchen knife brands | 1.1K | 22.4% | 2 |
| May 2026 | Kitchen knife brands | 1.4K | 26.4% | 2 |
| Jun 2026 | Kitchen knife brands | 1.3K | 24.7% | 2 |
| Jul 2026 | Kitchen knife brands | 2K | 28.1% | 2 |
| Aug 2026 | Kitchen knife brands | 1.5K | 22.6% | 2 |
| Sep 2026 | Kitchen knife brands | — | — | — |

## How is WÜSTHOF measured?

Brandwave collects information about searches that people make online using WÜSTHOF’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “8 wusthof classic chef knife”
- “classic wusthof chef knife”
- “knife set wusthof”
- “wusthof”
- “wusthof chef knife”
- “wusthof classic”
- “wusthof classic 8 inch chefs knife”
- “wusthof com”
- “wusthof kitchen knives”
- “wusthof knife”
- “wusthof near me”
- “wusthof nz”
- “wusthof online”

## Which kitchen knife brands compete with WÜSTHOF?

- [Victorinox](/demand/nz/brands/victorinox): Head-to-head: /demand/nz/compare/victorinox-vs-wusthof
- [Global Knives](/demand/nz/brands/global-knives-nz): Head-to-head: /demand/nz/compare/global-knives-nz-vs-wusthof
- [ZWILLING](/demand/nz/brands/zwilling): Head-to-head: /demand/nz/compare/wusthof-vs-zwilling
- [Shun](/demand/nz/brands/shun-knives): Head-to-head: /demand/nz/compare/shun-knives-vs-wusthof

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "WÜSTHOF: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/wusthof

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/wusthof. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.