---
title: "Wushka: search popularity and Share of Search in New Zealand"
description: "Wushka is a reading app for children. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/wushka"
publisher: "Brandwave"
---

# Wushka: search popularity and Share of Search in New Zealand

Wushka is a reading app for children. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Wushka
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among kids reading apps**: 0.29%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Kids reading apps | 4 | 0.29% | 160 |

- [Kids reading apps](/demand/nz/categories/nz-kids-reading-apps)

## How has branded search demand for Wushka changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Wushka in New Zealand rose from 130 to 160.
- Across the 11 months ending August 2026, Wushka’s estimated Share of Search among kids reading apps in New Zealand held steady at 0.29%.

## How did search popularity change for New Zealand kids reading apps in August 2026?

- In August 2026, Epic gained estimated Share of Search among kids reading apps in New Zealand, from 32.6% to 36.8%.
- In August 2026, Reading Eggs lost estimated Share of Search among kids reading apps in New Zealand, from 65.4% to 61.2%.
- Estimated monthly branded searches for Raz-Kids in New Zealand rose 38.9% over 11 measured months, from 720 to 1K in August 2026.
- Estimated monthly branded searches for Wushka in New Zealand rose 23.1% over 11 measured months, from 130 to 160 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Kids reading apps | 130 | 0.29% | 4 |
| Nov 2025 | Kids reading apps | 100 | 0.17% | 4 |
| Dec 2025 | Kids reading apps | 40 | 0.2% | 4 |
| Jan 2026 | Kids reading apps | 30 | 0.34% | 4 |
| Feb 2026 | Kids reading apps | 20 | 0.03% | 4 |
| Mar 2026 | Kids reading apps | 130 | 0.15% | 4 |
| Apr 2026 | Kids reading apps | 230 | 0.65% | 4 |
| May 2026 | Kids reading apps | 400 | 0.66% | 4 |
| Jun 2026 | Kids reading apps | 340 | 0.56% | 4 |
| Jul 2026 | Kids reading apps | 110 | 0.31% | 4 |
| Aug 2026 | Kids reading apps | 160 | 0.29% | 4 |
| Sep 2026 | Kids reading apps | — | — | — |

## How is Wushka measured?

Brandwave collects information about searches that people make online using Wushka’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “wushka”
- “wushka com au”
- “wushka new zealand”
- “wushka nz”
- “wushka reading app”

## Which kids reading apps compete with Wushka?

- [Reading Eggs](/demand/nz/brands/reading-eggs): Head-to-head: /demand/nz/compare/reading-eggs-vs-wushka
- [Epic](/demand/nz/brands/epic): Head-to-head: /demand/nz/compare/epic-vs-wushka
- [Raz-Kids](/demand/nz/brands/raz-kids): Head-to-head: /demand/nz/compare/raz-kids-vs-wushka

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Wushka: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/wushka

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/wushka. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.