---
title: "WSP: search popularity and Share of Search in New Zealand"
description: "WSP is an engineering consultancy in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/wsp"
publisher: "Brandwave"
---

# WSP: search popularity and Share of Search in New Zealand

WSP is an engineering consultancy in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: WSP
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among engineering consultancies**: 4.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Engineering consultancies | 5 | 4.6% | 1.4K |

- [Engineering consultancies](/demand/nz/categories/nz-engineering-consultancies)

## How has branded search demand for WSP changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for WSP in New Zealand held steady at 1.4K.
- Across the 11 months ending August 2026, WSP’s estimated Share of Search among engineering consultancies in New Zealand peaked at 6% in May 2026 and was lowest at 4.4% in December 2025.

## How did search popularity change for New Zealand engineering consultancies in August 2026?

- In August 2026, Tonkin + Taylor overtook AECOM to rank 2nd among engineering consultancies in New Zealand, at 18.2%.
- In August 2026, Beca lost estimated Share of Search among engineering consultancies in New Zealand, from 45.4% to 43.9%.
- In August 2026, WSP lost estimated Share of Search among engineering consultancies in New Zealand, from 5.7% to 4.6%.
- AECOM’s estimated Share of Search among engineering consultancies in New Zealand has lost ground for 3 months in a row, from 16.9% to 16% in August 2026.
- Stantec’s estimated Share of Search among engineering consultancies in New Zealand has lost ground for 3 months in a row, from 17.2% to 16.4% in August 2026.
- Estimated monthly branded searches for GHD in New Zealand fell 19.4% over 11 measured months, from 310 to 250 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Engineering consultancies | 1.4K | 5% | 5 |
| Nov 2025 | Engineering consultancies | 1.3K | 4.5% | 5 |
| Dec 2025 | Engineering consultancies | 910 | 4.4% | 5 |
| Jan 2026 | Engineering consultancies | 1K | 4.5% | 5 |
| Feb 2026 | Engineering consultancies | 1.5K | 5% | 5 |
| Mar 2026 | Engineering consultancies | 1.9K | 5.2% | 5 |
| Apr 2026 | Engineering consultancies | 1.5K | 5% | 5 |
| May 2026 | Engineering consultancies | 1.8K | 6% | 5 |
| Jun 2026 | Engineering consultancies | 1.5K | 4.9% | 5 |
| Jul 2026 | Engineering consultancies | 1.8K | 5.7% | 5 |
| Aug 2026 | Engineering consultancies | 1.4K | 4.6% | 5 |
| Sep 2026 | Engineering consultancies | — | — | — |

## How is WSP measured?

Brandwave collects information about searches that people make online using WSP’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “wsp consultants”
- “wsp engineering”
- “wsp infrastructure”
- “wsp new zealand”
- “wsp new zealand limited”
- “wsp nz”
- “wsp nz limited”
- “wsp opus”

## Which engineering consultancies compete with WSP?

- [Beca](/demand/nz/brands/beca): Head-to-head: /demand/nz/compare/beca-vs-wsp
- [Tonkin + Taylor](/demand/nz/brands/tonkin-taylor): Head-to-head: /demand/nz/compare/tonkin-taylor-vs-wsp
- [Stantec](/demand/nz/brands/stantec): Head-to-head: /demand/nz/compare/stantec-vs-wsp
- [AECOM](/demand/nz/brands/aecom): Head-to-head: /demand/nz/compare/aecom-vs-wsp
- [GHD](/demand/nz/brands/ghd): Head-to-head: /demand/nz/compare/ghd-vs-wsp

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "WSP: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/wsp

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/wsp. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.