---
title: "Wrangler: search popularity and Share of Search in New Zealand"
description: "Wrangler is a denim brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/wrangler"
publisher: "Brandwave"
---

# Wrangler: search popularity and Share of Search in New Zealand

Wrangler is a denim brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Wrangler
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among denim brands**: 11.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Denim brands | 3 | 11.2% | 3.1K |

- [Denim brands](/demand/nz/categories/nz-denim-brands)

## How has branded search demand for Wrangler changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Wrangler in New Zealand rose from 2.4K to 3.1K.
- Across the 11 months ending August 2026, Wrangler’s estimated Share of Search among denim brands in New Zealand decreased from 12.3% to 11.2%.
- Across the 11 months ending August 2026, Wrangler’s estimated Share of Search among denim brands in New Zealand peaked at 13.9% in July 2026 and was lowest at 7.9% in March 2026.

## How did search popularity change for New Zealand denim brands in August 2026?

- In August 2026, Levi's gained estimated Share of Search among denim brands in New Zealand, from 64.9% to 69.8%.
- In August 2026, Wrangler lost estimated Share of Search among denim brands in New Zealand, from 13.9% to 11.2%.
- In August 2026, Abrand lost estimated Share of Search among denim brands in New Zealand, from 15.7% to 14.2%.
- In August 2026, Neuw lost estimated Share of Search among denim brands in New Zealand, from 5.6% to 4.7%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Denim brands | 2.4K | 12.3% | 3 |
| Nov 2025 | Denim brands | 2K | 10.2% | 3 |
| Dec 2025 | Denim brands | 1.9K | 10.6% | 3 |
| Jan 2026 | Denim brands | 2.1K | 12.3% | 3 |
| Feb 2026 | Denim brands | 2.1K | 12.7% | 3 |
| Mar 2026 | Denim brands | 1.8K | 7.9% | 3 |
| Apr 2026 | Denim brands | 2.4K | 9.2% | 3 |
| May 2026 | Denim brands | 3.5K | 12.8% | 3 |
| Jun 2026 | Denim brands | 3.4K | 13.1% | 3 |
| Jul 2026 | Denim brands | 3.4K | 13.9% | 3 |
| Aug 2026 | Denim brands | 3.1K | 11.2% | 3 |
| Sep 2026 | Denim brands | — | — | — |

## How is Wrangler measured?

Brandwave collects information about searches that people make online using Wrangler’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “wrangler 13mwz”
- “wrangler cargo jeans”
- “wrangler com”
- “wrangler cowboy cut jeans”
- “wrangler denim”
- “wrangler jeans”
- “wrangler jeans for men”
- “wrangler jeans for women”
- “wrangler near me”
- “wrangler new zealand”
- “wrangler nz”
- “wrangler online”

## Which denim brands compete with Wrangler?

- [Levi's](/demand/nz/brands/levis): Head-to-head: /demand/nz/compare/levis-vs-wrangler
- [Abrand](/demand/nz/brands/abrand): Head-to-head: /demand/nz/compare/abrand-vs-wrangler
- [Neuw](/demand/nz/brands/neuw): Head-to-head: /demand/nz/compare/neuw-vs-wrangler

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Wrangler: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/wrangler

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/wrangler. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.