--- title: "Wotif: search popularity and Share of Search in New Zealand" description: "An online travel agency for booking hotels, flights, and packages in Australia and New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/wotif" publisher: "Brandwave" --- # Wotif: search popularity and Share of Search in New Zealand An online travel agency for booking hotels, flights, and packages in Australia and New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Wotif - **Owned by**: Expedia Group - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among online travel booking sites**: 1.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Online travel booking sites | 6 | 1.5% | 6.1K | - [Online travel booking sites](/demand/nz/categories/nz-online-travel-booking) ## How has branded search demand for Wotif changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Wotif in New Zealand fell from 7.5K to 6.1K. - Across the 11 months ending August 2026, Wotif’s estimated Share of Search among online travel booking sites in New Zealand held steady, from 2% to 1.5%. ## How did search popularity change for New Zealand online travel booking sites in August 2026? - In August 2026, Booking.com gained estimated Share of Search among online travel booking sites in New Zealand, from 20.3% to 22.4%. - In August 2026, Skyscanner lost estimated Share of Search among online travel booking sites in New Zealand, from 42.4% to 41.1%. - Webjet’s estimated Share of Search among online travel booking sites in New Zealand has lost ground for 3 months in a row, from 21.3% to 17.4% in August 2026. - Estimated monthly branded searches for Trip.com in New Zealand rose 54% over 11 measured months, from 3K to 4.6K in August 2026. - Estimated monthly branded searches for Wotif in New Zealand fell 18.4% over 11 measured months, from 7.5K to 6.1K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Online travel booking sites | 7.5K | 2% | 6 | | Nov 2025 | Online travel booking sites | 6.7K | 1.8% | 6 | | Dec 2025 | Online travel booking sites | 6.7K | 2% | 6 | | Jan 2026 | Online travel booking sites | 10K | 2% | 6 | | Feb 2026 | Online travel booking sites | 8.2K | 2% | 6 | | Mar 2026 | Online travel booking sites | 6.7K | 1.5% | 6 | | Apr 2026 | Online travel booking sites | 6.1K | 1.7% | 6 | | May 2026 | Online travel booking sites | 6.1K | 1.5% | 6 | | Jun 2026 | Online travel booking sites | 6.1K | 1.5% | 6 | | Jul 2026 | Online travel booking sites | 6.1K | 1.5% | 6 | | Aug 2026 | Online travel booking sites | 6.1K | 1.5% | 6 | | Sep 2026 | Online travel booking sites | — | — | — | ## How is Wotif measured? Brandwave collects information about searches that people make online using Wotif’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “Wotif” - “Wotif accommodation” - “wotif co nz” - “Wotif New Zealand” - “Wotif NZ” - “wotifcom” - “WotifNZ” ## Which online travel booking sites compete with Wotif? - [Skyscanner](/demand/nz/brands/skyscanner) - [Booking.com](/demand/nz/brands/booking-com) - [Webjet](/demand/nz/brands/webjet): Head-to-head: /demand/nz/compare/webjet-vs-wotif - [Expedia](/demand/nz/brands/expedia): Head-to-head: /demand/nz/compare/expedia-vs-wotif - [Agoda](/demand/nz/brands/agoda): Head-to-head: /demand/nz/compare/agoda-vs-wotif - [Trip.com](/demand/nz/brands/trip-com): Head-to-head: /demand/nz/compare/trip-com-vs-wotif - [Hotels.com](/demand/nz/brands/hotels-com): Head-to-head: /demand/nz/compare/hotels-com-vs-wotif ## Who owns Wotif? Wotif is owned by Expedia Group. Brandwave also tracks Expedia and Hotels.com, owned by the same company, in New Zealand. - [Expedia Group](/demand/nz/companies/expedia-group): Owns 3 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Wotif? Wotif is owned by Expedia Group. Brandwave also tracks Expedia and Hotels.com, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Wotif: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/wotif This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/wotif. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.