--- title: "Worn Label Society: search popularity in New Zealand" description: "A New Zealand online store for pre-loved designer clothing. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/worn-label-society" publisher: "Brandwave" --- # Worn Label Society: search popularity in New Zealand A New Zealand online store for pre-loved designer clothing. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Worn Label Society - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among resale fashion platforms**: 0.23% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Resale fashion platforms | 7 | 0.23% | 170 | - [Resale fashion platforms](/demand/nz/categories/nz-resale-fashion-platforms) ## Top resale fashion platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Worn Label Society was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Worn Label Society is the fourth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Trade Me | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Designer Wardrobe | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Depop | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Worn Label Society | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Vinted | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | The RealReal | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Vestiaire Collective | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about resale fashion platforms - Asked ChatGPT "Which resale fashion platform should I use in New Zealand?": 1. Designer Wardrobe, 2. Trade Me, 3. Depop - Asked ChatGPT "What are the best resale fashion platforms in New Zealand?": 1. Designer Wardrobe, 2. Trade Me, 3. Depop, 4. Worn Label Society - Asked ChatGPT "What's the best resale fashion platform in New Zealand for secondhand clothes?": 1. Trade Me, 2. Designer Wardrobe, 3. Depop, 4. Worn Label Society - Searched Google, AI Overview "buy secondhand clothes online": 1. Trade Me, 2. Depop - Searched Google, AI Overview "secondhand clothing marketplace": 1. Trade Me, 2. Depop Not named in any answer: Vinted, The RealReal and Vestiaire Collective. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How has branded search demand for Worn Label Society changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Worn Label Society in New Zealand fell from 210 to 170. - Across the 12 months ending September 2026, Worn Label Society’s share of searches among resale fashion platforms in New Zealand held steady, from 0.28% to 0.23%. ## How did search popularity change for New Zealand resale fashion platforms in September 2026? - In September 2026, Vinted gained share of searches among resale fashion platforms in New Zealand, from 9.3% to 11.1%. - In September 2026, Designer Wardrobe lost share of searches among resale fashion platforms in New Zealand, from 56.8% to 55.6%. - In September 2026, Depop lost share of searches among resale fashion platforms in New Zealand, from 31.1% to 30.4%. - Estimated monthly branded searches for Worn Label Society in New Zealand fell 19% over 12 measured months, from 210 to 170 in September 2026. - Estimated monthly branded searches for Vestiaire Collective in New Zealand fell 18.8% over 12 measured months, from 480 to 390 in September 2026. - Estimated monthly branded searches for Trade Me in New Zealand fell 17.9% over 12 measured months, from 390 to 320 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Resale fashion platforms | 210 | 0.28% | 7 | | Nov 2025 | Resale fashion platforms | 210 | 0.29% | 7 | | Dec 2025 | Resale fashion platforms | 260 | 0.42% | 7 | | Jan 2026 | Resale fashion platforms | 260 | 0.32% | 7 | | Feb 2026 | Resale fashion platforms | 210 | 0.3% | 7 | | Mar 2026 | Resale fashion platforms | 170 | 0.2% | 7 | | Apr 2026 | Resale fashion platforms | 170 | 0.21% | 7 | | May 2026 | Resale fashion platforms | 170 | 0.2% | 7 | | Jun 2026 | Resale fashion platforms | 170 | 0.19% | 7 | | Jul 2026 | Resale fashion platforms | 210 | 0.29% | 7 | | Aug 2026 | Resale fashion platforms | 170 | 0.19% | 7 | | Sep 2026 | Resale fashion platforms | 170 | 0.23% | 7 | ## How are Worn Label Society’s branded searches counted? Brandwave collects information about searches that people make online using Worn Label Society’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “worn label society” ## Which resale fashion platforms compete with Worn Label Society? - [Designer Wardrobe](/demand/nz/brands/designer-wardrobe) - [Depop](/demand/nz/brands/depop): Head-to-head: /demand/nz/compare/depop-vs-worn-label-society - [Vinted](/demand/nz/brands/vinted): Head-to-head: /demand/nz/compare/vinted-vs-worn-label-society - [The RealReal](/demand/nz/brands/the-realreal): Head-to-head: /demand/nz/compare/the-realreal-vs-worn-label-society - [Vestiaire Collective](/demand/nz/brands/vestiaire-collective): Head-to-head: /demand/nz/compare/vestiaire-collective-vs-worn-label-society - [Trade Me](/demand/nz/brands/trade-me): Head-to-head: /demand/nz/compare/trade-me-vs-worn-label-society ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Worn Label Society: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/worn-label-society This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/worn-label-society. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.