--- title: "Wormald: search popularity in New Zealand" description: "Wormald provides fire protection systems and services. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/wormald" publisher: "Brandwave" --- # Wormald: search popularity in New Zealand Wormald provides fire protection systems and services. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Wormald - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among fire protection services**: 21.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Fire protection services | 3 | 21.1% | 720 | | Fire extinguisher brands | 1 | 58.1% | 720 | - [Fire protection services](/demand/nz/categories/nz-fire-protection-services) - [Fire extinguisher brands](/demand/nz/categories/nz-fire-extinguisher-brands) ## Top fire protection services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Wormald was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Wormald is the second most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Chubb | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Wormald | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Zion Fire | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Fire Protection Compliance | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | First Fire Systems | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Argus Fire | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Fire Security Services | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Life Safety Services | 8th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about fire protection services - Asked ChatGPT "Which fire protection company should I hire in New Zealand?": 1. Zion Fire, 2. First Fire Systems, 3. Life Safety Services - Asked ChatGPT "What are the best fire protection companies in New Zealand?": 1. Argus Fire, 2. Wormald, 3. Chubb, 4. First Fire Systems, 5. Life Safety Services - Asked ChatGPT "What's the best fire protection company in New Zealand for building compliance?": 1. Fire Protection Compliance, 2. Chubb, 3. Zion Fire, 4. Wormald - Searched Google, AI Overview "fire protection companies": named none of the brands we track - Searched Google, AI Overview "fire protection services nz": 1. Fire Security Services, 2. Wormald, 3. Chubb, 4. Fire Protection Compliance Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Wormald changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Wormald in New Zealand rose from 480 to 720. - Across the 12 months ending September 2026, Wormald’s share of searches among fire protection services in New Zealand increased from 15.2% to 21.1%. - Across the 12 months ending September 2026, Wormald’s share of searches among fire protection services in New Zealand peaked at 22% in July 2026 and was lowest at 14% in December 2025. - Across the 12 months ending September 2026, Wormald’s share of searches among fire extinguisher brands in New Zealand increased from 44.4% to 58.1%. - Across the 12 months ending September 2026, Wormald’s share of searches among fire extinguisher brands in New Zealand peaked at 61% in July 2026 and was lowest at 40.5% in December 2025. ## How did search popularity change for New Zealand fire protection services in September 2026? - In September 2026, Chubb gained share of searches among fire protection services in New Zealand, from 9.7% to 11.4%. - In September 2026, Life Safety Services gained share of searches among fire protection services in New Zealand, from 1.5% to 2.1%. - In September 2026, Zion Fire lost share of searches among fire protection services in New Zealand, from 7.6% to 6.2%. - In September 2026, Fire Protection Compliance lost share of searches among fire protection services in New Zealand, from 3.2% to 2.6%. - In September 2026, First Fire Systems rose from 6th to 5th among fire protection services in New Zealand. - Estimated monthly branded searches for Wormald in New Zealand rose 50% over 12 measured months, from 480 to 720 in September 2026. ## How did search popularity change for New Zealand fire extinguisher brands in September 2026? - In September 2026, Chubb gained share of searches among fire extinguisher brands in New Zealand, from 28.5% to 33.9%. - In September 2026, Fireco lost share of searches among fire extinguisher brands in New Zealand, from 11.4% to 7.3%. - In September 2026, Quell lost share of searches among fire extinguisher brands in New Zealand, from 1.6% to 0.81%. - Estimated monthly branded searches for Wormald in New Zealand rose 50% over 12 measured months, from 480 to 720 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Fire protection services | 480 | 15.2% | 3 | | Nov 2025 | Fire protection services | 480 | 15.7% | 3 | | Dec 2025 | Fire protection services | 320 | 14% | 4 | | Jan 2026 | Fire protection services | 480 | 18.2% | 3 | | Feb 2026 | Fire protection services | 480 | 16.7% | 4 | | Mar 2026 | Fire protection services | 590 | 17% | 3 | | Apr 2026 | Fire protection services | 590 | 18.7% | 3 | | May 2026 | Fire protection services | 590 | 18.7% | 3 | | Jun 2026 | Fire protection services | 720 | 19.8% | 3 | | Jul 2026 | Fire protection services | 720 | 22% | 2 | | Aug 2026 | Fire protection services | 720 | 21.2% | 3 | | Sep 2026 | Fire protection services | 720 | 21.1% | 3 | | Oct 2025 | Fire extinguisher brands | 480 | 44.4% | 1 | | Nov 2025 | Fire extinguisher brands | 480 | 44.4% | 1 | | Dec 2025 | Fire extinguisher brands | 320 | 40.5% | 2 | | Jan 2026 | Fire extinguisher brands | 480 | 49.5% | 1 | | Feb 2026 | Fire extinguisher brands | 480 | 41.4% | 2 | | Mar 2026 | Fire extinguisher brands | 590 | 47.2% | 1 | | Apr 2026 | Fire extinguisher brands | 590 | 54.1% | 1 | | May 2026 | Fire extinguisher brands | 590 | 52.2% | 1 | | Jun 2026 | Fire extinguisher brands | 720 | 56.7% | 1 | | Jul 2026 | Fire extinguisher brands | 720 | 61% | 1 | | Aug 2026 | Fire extinguisher brands | 720 | 58.5% | 1 | | Sep 2026 | Fire extinguisher brands | 720 | 58.1% | 1 | ## How are Wormald’s branded searches counted? Brandwave collects information about searches that people make online using Wormald’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “wormald” ## Which fire protection services compete with Wormald? - [Argus Fire](/demand/nz/brands/argus-fire): Head-to-head: /demand/nz/compare/argus-fire-vs-wormald - [Fire Security Services](/demand/nz/brands/fire-security-services): Head-to-head: /demand/nz/compare/fire-security-services-vs-wormald - [Chubb](/demand/nz/brands/chubb-nz): Head-to-head: /demand/nz/compare/chubb-nz-vs-wormald - [First Fire Systems](/demand/nz/brands/first-fire-systems): Head-to-head: /demand/nz/compare/first-fire-systems-vs-wormald - [Zion Fire](/demand/nz/brands/zion-fire): Head-to-head: /demand/nz/compare/wormald-vs-zion-fire - [Fire Protection Compliance](/demand/nz/brands/fire-protection-compliance) - [Life Safety Services](/demand/nz/brands/life-safety-services) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Wormald: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/wormald This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/wormald. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.