---
title: "Worldline: search popularity and Share of Search in New Zealand"
description: "Worldline helps New Zealand businesses take card and online payments. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/worldline"
publisher: "Brandwave"
---

# Worldline: search popularity and Share of Search in New Zealand

Worldline helps New Zealand businesses take card and online payments. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Worldline
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among payment providers**: 1.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Payment providers | 6 | 1.2% | 1.3K |

- [Payment providers](/demand/nz/categories/nz-payment-gateways)

## How has branded search demand for Worldline changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Worldline in New Zealand fell from 2.4K to 1.3K.
- Across the 11 months ending August 2026, Worldline’s estimated Share of Search among payment providers in New Zealand decreased from 2.2% to 1.2%.
- Across the 11 months ending August 2026, Worldline’s estimated Share of Search among payment providers in New Zealand peaked at 2.5% in April 2026 and was lowest at 1.2% in August 2026.
- Across the 11 months ending August 2026, Worldline fell from 5th to 6th among payment providers in New Zealand.

## How did search popularity change for New Zealand payment providers in August 2026?

- In August 2026, Square overtook PayPal to take the highest estimated Share of Search among payment providers in New Zealand, at 49%.
- In August 2026, PayPal lost estimated Share of Search among payment providers in New Zealand, from 48.7% to 40.5%.
- In August 2026, Smartpay rose from 5th to 4th among payment providers in New Zealand.
- In August 2026, Stripe rose from 6th to 5th among payment providers in New Zealand.
- In August 2026, Worldline fell from 4th to 6th among payment providers in New Zealand.
- Estimated monthly branded searches for POLi in New Zealand fell 27.2% over 11 measured months, from 1.3K to 910 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Payment providers | 2.4K | 2.2% | 5 |
| Nov 2025 | Payment providers | 2.4K | 2.2% | 5 |
| Dec 2025 | Payment providers | 2K | 1.8% | 5 |
| Jan 2026 | Payment providers | 2.1K | 2% | 5 |
| Feb 2026 | Payment providers | 2.1K | 1.9% | 5 |
| Mar 2026 | Payment providers | 2.9K | 2.4% | 5 |
| Apr 2026 | Payment providers | 2.7K | 2.5% | 5 |
| May 2026 | Payment providers | 2.2K | 2.1% | 4 |
| Jun 2026 | Payment providers | 2.3K | 2.1% | 4 |
| Jul 2026 | Payment providers | 1.7K | 1.6% | 4 |
| Aug 2026 | Payment providers | 1.3K | 1.2% | 6 |
| Sep 2026 | Payment providers | — | — | — |

## How is Worldline measured?

Brandwave collects information about searches that people make online using Worldline’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “paymark worldline”
- “worldline”
- “worldline com”
- “worldline eftpos”
- “worldline insights”
- “worldline near me”
- “worldline new zealand”
- “worldline nz”
- “worldline online”
- “worldline paymark”
- “worldline payment gateway”
- “worldline payments”

## Which payment providers compete with Worldline?

- [Square](/demand/nz/brands/square)
- [PayPal](/demand/nz/brands/paypal)
- [Windcave](/demand/nz/brands/windcave): Head-to-head: /demand/nz/compare/windcave-vs-worldline
- [Smartpay](/demand/nz/brands/smartpay): Head-to-head: /demand/nz/compare/smartpay-vs-worldline
- [Stripe](/demand/nz/brands/stripe): Head-to-head: /demand/nz/compare/stripe-vs-worldline
- [POLi](/demand/nz/brands/poli): Head-to-head: /demand/nz/compare/poli-vs-worldline
- [Adyen](/demand/nz/brands/adyen): Head-to-head: /demand/nz/compare/adyen-vs-worldline

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Worldline: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/worldline

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/worldline. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.