---
title: "World Nomads: search popularity and Share of Search in New Zealand"
description: "An online travel insurer aimed at independent and adventure travellers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/world-nomads"
publisher: "Brandwave"
---

# World Nomads: search popularity and Share of Search in New Zealand

An online travel insurer aimed at independent and adventure travellers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: World Nomads
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among travel insurers**: 0.42%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| travel insurers | 9 | 0.42% | 1K |

- [New Zealand travel insurers](/demand/nz/categories/nz-travel-insurers)

## How has branded search demand for World Nomads changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for World Nomads in New Zealand rose from 860 to 1K.
- Across the 11 months ending August 2026, World Nomads’ estimated Share of Search among travel insurers in New Zealand held steady, from 0.38% to 0.42%.

## How did search popularity change for New Zealand travel insurers in August 2026?

- In August 2026, Allianz Travel lost estimated Share of Search among travel insurers in New Zealand, from 2.9% to 2.4%.
- In August 2026, Cover-More rose from 8th to 7th among travel insurers in New Zealand.
- Estimated monthly branded searches for Southern Cross Travel Insurance in New Zealand rose 21.3% over 11 measured months, from 30.5K to 37K in August 2026.
- Estimated monthly branded searches for Tower Insurance in New Zealand rose 20.5% over 11 measured months, from 50.8K to 61.2K in August 2026.
- Estimated monthly branded searches for World Nomads in New Zealand rose 19.8% over 11 measured months, from 860 to 1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | travel insurers | 860 | 0.38% | 9 |
| Nov 2025 | travel insurers | 1K | 0.43% | 9 |
| Dec 2025 | travel insurers | 990 | 0.43% | 9 |
| Jan 2026 | travel insurers | 1.3K | 0.49% | 9 |
| Feb 2026 | travel insurers | 1.2K | 0.52% | 9 |
| Mar 2026 | travel insurers | 1.7K | 0.6% | 9 |
| Apr 2026 | travel insurers | 1.4K | 0.59% | 9 |
| May 2026 | travel insurers | 1.1K | 0.48% | 9 |
| Jun 2026 | travel insurers | 1.2K | 0.48% | 9 |
| Jul 2026 | travel insurers | 1K | 0.43% | 9 |
| Aug 2026 | travel insurers | 1K | 0.42% | 9 |
| Sep 2026 | travel insurers | — | — | — |

## How is World Nomads measured?

Brandwave collects information about searches that people make online using World Nomads’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “nomads world”
- “travel insurance world nomads”
- “World Nomads”
- “world nomads insurance”
- “world nomads nz”
- “world nomads travel insurance”
- “world nomads travel insurance nz”
- “worldnomads”

## Which travel insurers compete with World Nomads?

- [AMI Insurance](/demand/nz/brands/ami-insurance)
- [Tower Insurance](/demand/nz/brands/tower-insurance)
- [State Insurance](/demand/nz/brands/state-insurance)
- [Southern Cross Travel Insurance](/demand/nz/brands/southern-cross-travel-insurance): Head-to-head: /demand/nz/compare/southern-cross-travel-insurance-vs-world-nomads
- [AA Travel Insurance](/demand/nz/brands/aa-travel-insurance): Head-to-head: /demand/nz/compare/aa-travel-insurance-vs-world-nomads
- [1Cover](/demand/nz/brands/1cover): Head-to-head: /demand/nz/compare/1cover-vs-world-nomads
- [Cover-More](/demand/nz/brands/cover-more): Head-to-head: /demand/nz/compare/cover-more-vs-world-nomads
- [Allianz Travel](/demand/nz/brands/allianz-travel): Head-to-head: /demand/nz/compare/allianz-travel-vs-world-nomads

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "World Nomads: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/world-nomads

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/world-nomads. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.