---
title: "Workplace: search popularity and Share of Search in New Zealand"
description: "Workplace is a team chat app used by New Zealand businesses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/workplace"
publisher: "Brandwave"
---

# Workplace: search popularity and Share of Search in New Zealand

Workplace is a team chat app used by New Zealand businesses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Workplace
- **Owned by**: Meta
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among team chat apps**: 0.19%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Team chat apps | 4 | 0.19% | 60 |

- [Team chat apps](/demand/nz/categories/nz-team-chat-apps)

## How has branded search demand for Workplace changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Workplace in New Zealand fell from 70 to 60.
- Across the 11 months ending August 2026, Workplace’s estimated Share of Search among team chat apps in New Zealand held steady, from 0.23% to 0.19%.

## How did search popularity change for New Zealand team chat apps in August 2026?

- In August 2026, Google Chat gained estimated Share of Search among team chat apps in New Zealand, from 57.5% to 62.1%.
- In August 2026, Slack lost estimated Share of Search among team chat apps in New Zealand, from 42% to 37.3%.
- In August 2026, Zoho Cliq rose from 5th to 3rd among team chat apps in New Zealand.
- In August 2026, Rocket.Chat fell from 3rd to 5th among team chat apps in New Zealand.
- Estimated monthly branded searches for Workplace in New Zealand fell 14.3% over 11 measured months, from 70 to 60 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Team chat apps | 70 | 0.23% | 4 |
| Nov 2025 | Team chat apps | 60 | 0.22% | 5 |
| Dec 2025 | Team chat apps | 70 | 0.33% | 5 |
| Jan 2026 | Team chat apps | 50 | 0.22% | 5 |
| Feb 2026 | Team chat apps | 40 | 0.16% | 5 |
| Mar 2026 | Team chat apps | 70 | 0.18% | 5 |
| Apr 2026 | Team chat apps | 40 | 0.14% | 5 |
| May 2026 | Team chat apps | 60 | 0.19% | 5 |
| Jun 2026 | Team chat apps | 40 | 0.11% | 5 |
| Jul 2026 | Team chat apps | 50 | 0.18% | 4 |
| Aug 2026 | Team chat apps | 60 | 0.19% | 4 |
| Sep 2026 | Team chat apps | — | — | — |

## How is Workplace measured?

Brandwave collects information about searches that people make online using Workplace’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “workplace app”
- “workplace chat”
- “workplace from meta”
- “workplace workspace”

## Which team chat apps compete with Workplace?

- [Google Chat](/demand/nz/brands/google-chat): Head-to-head: /demand/nz/compare/google-chat-vs-workplace
- [Slack](/demand/nz/brands/slack): Head-to-head: /demand/nz/compare/slack-vs-workplace
- [Zoho Cliq](/demand/nz/brands/zoho-cliq): Head-to-head: /demand/nz/compare/workplace-vs-zoho-cliq
- [Rocket.Chat](/demand/nz/brands/rocket-chat): Head-to-head: /demand/nz/compare/rocket-chat-vs-workplace

## Who owns Workplace?

Workplace is owned by Meta. Brandwave also tracks Facebook, Instagram, Messenger, Meta Ads, Meta Quest, Threads and WhatsApp, owned by the same company, in New Zealand.

- [Meta](/demand/nz/companies/meta): Owns 9 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Workplace?

Workplace is owned by Meta. Brandwave also tracks Facebook, Instagram, Messenger, Meta Ads, Meta Quest, Threads and WhatsApp, owned by the same company, in New Zealand.

## Cite this page

Brandwave. "Workplace: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/workplace

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/workplace. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.