---
title: "WorkOS: search popularity and Share of Search in New Zealand"
description: "WorkOS provides tools and services to add authentication and identity to customer applications. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/workos"
publisher: "Brandwave"
---

# WorkOS: search popularity and Share of Search in New Zealand

WorkOS provides tools and services to add authentication and identity to customer applications. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: WorkOS
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among authentication platforms**: 10.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Authentication platforms | 3 | 10.6% | 290 |

- [Authentication platforms](/demand/nz/categories/nz-authentication-platforms)

## How has branded search demand for WorkOS changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for WorkOS in New Zealand rose from 200 to 290.
- Across the 11 months ending August 2026, WorkOS’s estimated Share of Search among authentication platforms in New Zealand increased from 6.2% to 10.6%.
- Across the 11 months ending August 2026, WorkOS’s estimated Share of Search among authentication platforms in New Zealand peaked at 10.6% in August 2026 and was lowest at 5.3% in November 2025.

## How did search popularity change for New Zealand authentication platforms in August 2026?

- In August 2026, Auth0 gained estimated Share of Search among authentication platforms in New Zealand, from 15.9% to 20.1%.
- In August 2026, WorkOS gained estimated Share of Search among authentication platforms in New Zealand, from 7.1% to 10.6%.
- In August 2026, Okta lost estimated Share of Search among authentication platforms in New Zealand, from 74% to 66.3%.
- Estimated monthly branded searches for Clerk in New Zealand rose 14.3% over 11 measured months, from 70 to 80 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Authentication platforms | 200 | 6.2% | 3 |
| Nov 2025 | Authentication platforms | 160 | 5.3% | 3 |
| Dec 2025 | Authentication platforms | 160 | 6.5% | 3 |
| Jan 2026 | Authentication platforms | 170 | 5.8% | 3 |
| Feb 2026 | Authentication platforms | 150 | 5.7% | 3 |
| Mar 2026 | Authentication platforms | 210 | 5.8% | 3 |
| Apr 2026 | Authentication platforms | 190 | 6.3% | 3 |
| May 2026 | Authentication platforms | 290 | 9.4% | 3 |
| Jun 2026 | Authentication platforms | 270 | 8.6% | 3 |
| Jul 2026 | Authentication platforms | 240 | 7.1% | 3 |
| Aug 2026 | Authentication platforms | 290 | 10.6% | 3 |
| Sep 2026 | Authentication platforms | — | — | — |

## How is WorkOS measured?

Brandwave collects information about searches that people make online using WorkOS’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “workos”
- “workos authentication”
- “workos com”
- “workos sso”

## Which authentication platforms compete with WorkOS?

- [Okta](/demand/nz/brands/okta): Head-to-head: /demand/nz/compare/okta-vs-workos
- [Auth0](/demand/nz/brands/auth0): Head-to-head: /demand/nz/compare/auth0-vs-workos
- [Clerk](/demand/nz/brands/clerk-auth): Head-to-head: /demand/nz/compare/clerk-auth-vs-workos

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "WorkOS: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/workos

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/workos. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.