---
title: "Working Style: search popularity and Share of Search in New Zealand"
description: "New Zealand men's clothing retailer focused on suits, shirts, and workwear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/working-style"
publisher: "Brandwave"
---

# Working Style: search popularity and Share of Search in New Zealand

New Zealand men's clothing retailer focused on suits, shirts, and workwear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Working Style
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among menswear retailers**: 1.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Menswear retailers | 7 | 1.5% | 3.1K |

- [Menswear retailers](/demand/nz/categories/menswear-retailers)

## How has branded search demand for Working Style changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Working Style in New Zealand held steady, from 3K to 3.1K.
- Across the 11 months ending August 2026, Working Style’s estimated Share of Search among menswear retailers in New Zealand held steady, from 1.7% to 1.5%.

## How did search popularity change for New Zealand menswear retailers in August 2026?

- In August 2026, I Love Ugly overtook Rodd & Gunn to rank 3rd among menswear retailers in New Zealand, at 19.4%.
- In August 2026, Hallensteins lost estimated Share of Search among menswear retailers in New Zealand, from 33.6% to 29%.
- In August 2026, Rodd & Gunn lost estimated Share of Search among menswear retailers in New Zealand, from 12.6% to 11%.
- In August 2026, Barkers lost estimated Share of Search among menswear retailers in New Zealand, from 12% to 10.7%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Menswear retailers | 3K | 1.7% | 7 |
| Nov 2025 | Menswear retailers | 3.6K | 1.2% | 7 |
| Dec 2025 | Menswear retailers | 3K | 1.1% | 7 |
| Jan 2026 | Menswear retailers | 3.1K | 1.8% | 7 |
| Feb 2026 | Menswear retailers | 2.5K | 1.6% | 7 |
| Mar 2026 | Menswear retailers | 3K | 1.6% | 7 |
| Apr 2026 | Menswear retailers | 2.6K | 1.3% | 7 |
| May 2026 | Menswear retailers | 3.1K | 1.5% | 7 |
| Jun 2026 | Menswear retailers | 3K | 1.5% | 7 |
| Jul 2026 | Menswear retailers | 2.5K | 1.4% | 7 |
| Aug 2026 | Menswear retailers | 3.1K | 1.5% | 7 |
| Sep 2026 | Menswear retailers | — | — | — |

## How is Working Style measured?

Brandwave collects information about searches that people make online using Working Style’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “working style”
- “working style nz”

## Which menswear retailers compete with Working Style?

- [Hallensteins](/demand/nz/brands/hallensteins)
- [AS Colour](/demand/nz/brands/as-colour)
- [I Love Ugly](/demand/nz/brands/i-love-ugly): Head-to-head: /demand/nz/compare/i-love-ugly-vs-working-style
- [Rodd & Gunn](/demand/nz/brands/rodd-and-gunn): Head-to-head: /demand/nz/compare/rodd-and-gunn-vs-working-style
- [Barkers](/demand/nz/brands/barkers): Head-to-head: /demand/nz/compare/barkers-vs-working-style
- [Tarocash](/demand/nz/brands/tarocash): Head-to-head: /demand/nz/compare/tarocash-vs-working-style
- [Industrie](/demand/nz/brands/industrie): Head-to-head: /demand/nz/compare/industrie-vs-working-style

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Working Style: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/working-style

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/working-style. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.