---
title: "Workbridge: search popularity and Share of Search in New Zealand"
description: "Workbridge provides recruitment and staffing services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/workbridge"
publisher: "Brandwave"
---

# Workbridge: search popularity and Share of Search in New Zealand

Workbridge provides recruitment and staffing services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Workbridge
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among gisborne recruitment agencies**: 43.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Gisborne recruitment agencies | 2 | 43.1% | 1.9K |
| Whanganui recruitment agencies | 2 | 32.1% | 1.9K |

- [Gisborne recruitment agencies](/demand/nz/categories/nz-gisborne-recruitment-agencies)
- [Whanganui recruitment agencies](/demand/nz/categories/nz-whanganui-recruitment-agencies)

## How has branded search demand for Workbridge changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Workbridge in New Zealand rose from 1.8K to 1.9K.
- Across the 11 months ending August 2026, Workbridge’s estimated Share of Search among gisborne recruitment agencies in New Zealand increased from 40% to 43.1%.
- Across the 11 months ending August 2026, Workbridge’s estimated Share of Search among gisborne recruitment agencies in New Zealand peaked at 43.1% in August 2026 and was lowest at 30.5% in December 2025.
- Across the 11 months ending August 2026, Workbridge’s estimated Share of Search among whanganui recruitment agencies in New Zealand increased from 27.7% to 32.1%.
- Across the 11 months ending August 2026, Workbridge’s estimated Share of Search among whanganui recruitment agencies in New Zealand peaked at 32.1% in August 2026 and was lowest at 20.3% in November 2025.

## How did search popularity change for New Zealand gisborne recruitment agencies in August 2026?

- In August 2026, Workbridge gained estimated Share of Search among gisborne recruitment agencies in New Zealand, from 36.5% to 43.1%.
- In August 2026, Madison Recruitment lost estimated Share of Search among gisborne recruitment agencies in New Zealand, from 58.6% to 52.9%.
- In August 2026, People Plus lost estimated Share of Search among gisborne recruitment agencies in New Zealand, from 4.9% to 4%.

## How did search popularity change for New Zealand whanganui recruitment agencies in August 2026?

- In August 2026, Workbridge gained estimated Share of Search among whanganui recruitment agencies in New Zealand, from 24.7% to 32.1%.
- In August 2026, AWF lost estimated Share of Search among whanganui recruitment agencies in New Zealand, from 74.2% to 66.6%.
- Estimated monthly branded searches for Outsourced Personnel in New Zealand rose 33.3% over 11 measured months, from 60 to 80 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Gisborne recruitment agencies | 1.8K | 40% | 2 |
| Nov 2025 | Gisborne recruitment agencies | 1.4K | 34.8% | 2 |
| Dec 2025 | Gisborne recruitment agencies | 1K | 30.5% | 2 |
| Jan 2026 | Gisborne recruitment agencies | 1.5K | 31% | 2 |
| Feb 2026 | Gisborne recruitment agencies | 1.6K | 31.4% | 2 |
| Mar 2026 | Gisborne recruitment agencies | 1.9K | 36.5% | 2 |
| Apr 2026 | Gisborne recruitment agencies | 1.5K | 36.5% | 2 |
| May 2026 | Gisborne recruitment agencies | 1.9K | 40.5% | 2 |
| Jun 2026 | Gisborne recruitment agencies | 1.9K | 41.1% | 2 |
| Jul 2026 | Gisborne recruitment agencies | 1.6K | 36.5% | 2 |
| Aug 2026 | Gisborne recruitment agencies | 1.9K | 43.1% | 2 |
| Sep 2026 | Gisborne recruitment agencies | — | — | — |
| Oct 2025 | Whanganui recruitment agencies | 1.8K | 27.7% | 2 |
| Nov 2025 | Whanganui recruitment agencies | 1.4K | 20.3% | 2 |
| Dec 2025 | Whanganui recruitment agencies | 1K | 25.3% | 2 |
| Jan 2026 | Whanganui recruitment agencies | 1.5K | 25.2% | 2 |
| Feb 2026 | Whanganui recruitment agencies | 1.6K | 25.6% | 2 |
| Mar 2026 | Whanganui recruitment agencies | 1.9K | 25.6% | 2 |
| Apr 2026 | Whanganui recruitment agencies | 1.5K | 25.5% | 2 |
| May 2026 | Whanganui recruitment agencies | 1.9K | 30.1% | 2 |
| Jun 2026 | Whanganui recruitment agencies | 1.9K | 30.1% | 2 |
| Jul 2026 | Whanganui recruitment agencies | 1.6K | 24.7% | 2 |
| Aug 2026 | Whanganui recruitment agencies | 1.9K | 32.1% | 2 |
| Sep 2026 | Whanganui recruitment agencies | — | — | — |

## How is Workbridge measured?

Brandwave collects information about searches that people make online using Workbridge’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “work bridge”
- “work bridge jobs”
- “work bridge nz”
- “workbridge”
- “workbridge jobs”
- “workbridge new zealand”
- “workbridge nz”
- “workbridge wanganui”
- “workbridge whanganui”

## Which gisborne recruitment agencies compete with Workbridge?

- [Madison Recruitment](/demand/nz/brands/madison-recruitment): Head-to-head: /demand/nz/compare/madison-recruitment-vs-workbridge
- [People Plus](/demand/nz/brands/people-plus): Head-to-head: /demand/nz/compare/people-plus-vs-workbridge

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Workbridge: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/workbridge

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/workbridge. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
