--- title: "WordPress: search popularity in New Zealand" description: "Open-source website publishing and content management software, also offered through hosted services. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/wordpress" publisher: "Brandwave" --- # WordPress: search popularity in New Zealand Open-source website publishing and content management software, also offered through hosted services. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: WordPress - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among website builders**: 0.09% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Website builders | 10 | 0.09% | 70 | | Visual website building platforms | 10 | 0.12% | 70 | - [Website builders](/demand/nz/categories/nz-website-builders) - [Visual website building platforms](/demand/nz/categories/nz-visual-website-building-platforms) ## Top website builders in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, WordPress appeared in all five answers. WordPress is the sixth most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Wix | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Squarespace | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | WordPress.com | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Rocketspark | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Shopify | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | WordPress | 6th | 3 of 3 | 2 of 2 | 5 of 5 | | Webflow | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | GoDaddy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hostinger | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Framer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about website builders - Asked ChatGPT "Which website builder should I use in New Zealand?": 1. Wix, 2. Squarespace, 3. Shopify, 4. WordPress.com, 5. WordPress, 6. Rocketspark - Asked ChatGPT "What are the best website builders in New Zealand?": 1. Wix, 2. Squarespace, 3. Shopify, 4. WordPress.com, 5. WordPress, 6. Rocketspark, 7. Webflow - Asked ChatGPT "What's the best website builder in New Zealand for a business website?": 1. Wix, 2. Squarespace, 3. WordPress.com, 4. WordPress, 5. Shopify, 6. Rocketspark - Searched Google, AI Overview "website builders nz": 1. Rocketspark, 2. Wix, 3. WordPress.com, 4. WordPress - Searched Google, AI Overview "build website nz": 1. Rocketspark, 2. Wix, 3. Squarespace, 4. Shopify, 5. WordPress.com, 6. WordPress, 7. Webflow Not named in any answer: GoDaddy, Hostinger and Framer. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How has branded search demand for WordPress changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for WordPress in New Zealand fell from 320 to 70. - Across the 12 months ending September 2026, WordPress fell from 9th to 10th among website builders in New Zealand. - Across the 12 months ending September 2026, WordPress fell from 6th to 10th among visual website building platforms in New Zealand. ## How did search popularity change for New Zealand website builders in September 2026? - In September 2026, WordPress.com lost share of searches among website builders in New Zealand, from 6.5% to 5.7%. - GoDaddy’s share of searches among website builders in New Zealand has gained ground for 3 months in a row, from 11.4% to 12.4% in September 2026. - Squarespace’s share of searches among website builders in New Zealand has gained ground for 3 months in a row, from 19.7% to 20.3% in September 2026. - Estimated monthly branded searches for Framer in New Zealand rose 23.8% over 12 measured months, from 210 to 260 in September 2026. - Estimated monthly branded searches for Shopify in New Zealand rose 15.7% over 12 measured months, from 21K to 24.3K in September 2026. - Estimated monthly branded searches for WordPress in New Zealand fell 78.1% over 12 measured months, from 320 to 70 in September 2026. ## How did search popularity change for New Zealand visual website building platforms in September 2026? - In September 2026, Shopify gained share of searches among visual website building platforms in New Zealand, from 36.1% to 37%. - In September 2026, Wix lost share of searches among visual website building platforms in New Zealand, from 28.1% to 27.2%. - In September 2026, Framer rose from 7th to 6th among visual website building platforms in New Zealand. - In September 2026, Readymag fell from 6th to 7th among visual website building platforms in New Zealand. - Estimated monthly branded searches for Showit in New Zealand rose 90.9% over 12 measured months, from 110 to 210 in September 2026. - Estimated monthly branded searches for Duda in New Zealand rose 33.3% over 12 measured months, from 180 to 240 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Website builders | 320 | 0.38% | 9 | | Nov 2025 | Website builders | 260 | 0.33% | 9 | | Dec 2025 | Website builders | 260 | 0.4% | 9 | | Jan 2026 | Website builders | 260 | 0.32% | 9 | | Feb 2026 | Website builders | 260 | 0.32% | 9 | | Mar 2026 | Website builders | 260 | 0.28% | 9 | | Apr 2026 | Website builders | 140 | 0.16% | 10 | | May 2026 | Website builders | 90 | 0.1% | 10 | | Jun 2026 | Website builders | 70 | 0.08% | 10 | | Jul 2026 | Website builders | 110 | 0.13% | 10 | | Aug 2026 | Website builders | 110 | 0.13% | 10 | | Sep 2026 | Website builders | 70 | 0.09% | 10 | | Oct 2025 | Visual website building platforms | 320 | 0.53% | 6 | | Nov 2025 | Visual website building platforms | 260 | 0.45% | 7 | | Dec 2025 | Visual website building platforms | 260 | 0.56% | 6 | | Jan 2026 | Visual website building platforms | 260 | 0.45% | 7 | | Feb 2026 | Visual website building platforms | 260 | 0.45% | 6 | | Mar 2026 | Visual website building platforms | 260 | 0.39% | 7 | | Apr 2026 | Visual website building platforms | 140 | 0.23% | 9 | | May 2026 | Visual website building platforms | 90 | 0.14% | 10 | | Jun 2026 | Visual website building platforms | 70 | 0.11% | 10 | | Jul 2026 | Visual website building platforms | 110 | 0.18% | 10 | | Aug 2026 | Visual website building platforms | 110 | 0.18% | 10 | | Sep 2026 | Visual website building platforms | 70 | 0.12% | 10 | ## How are WordPress’ branded searches counted? Brandwave collects information about searches that people make online using WordPress’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “wordpress website” ## Which website builders compete with WordPress? - [Shopify](/demand/nz/brands/shopify) - [Wix](/demand/nz/brands/wix) - [Squarespace](/demand/nz/brands/squarespace) - [GoDaddy](/demand/nz/brands/godaddy) - [WordPress.com](/demand/nz/brands/wordpress-com): Head-to-head: /demand/nz/compare/wordpress-vs-wordpress-com - [Hostinger](/demand/nz/brands/hostinger): Head-to-head: /demand/nz/compare/hostinger-vs-wordpress - [Webflow](/demand/nz/brands/webflow): Head-to-head: /demand/nz/compare/webflow-vs-wordpress - [Rocketspark](/demand/nz/brands/rocketspark): Head-to-head: /demand/nz/compare/rocketspark-vs-wordpress - [Framer](/demand/nz/brands/framer): Head-to-head: /demand/nz/compare/framer-vs-wordpress ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "WordPress: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/wordpress This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/wordpress. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.