---
title: "Wordfence: search popularity and Share of Search in New Zealand"
description: "Wordfence is a WordPress security plugin available to New Zealand customers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/wordfence"
publisher: "Brandwave"
---

# Wordfence: search popularity and Share of Search in New Zealand

Wordfence is a WordPress security plugin available to New Zealand customers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Wordfence
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among WordPress security plugins**: 42%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| WordPress security plugins | 1 | 42% | 290 |

- [WordPress security plugins](/demand/nz/categories/nz-wordpress-security-plugins)

## How has branded search demand for Wordfence changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Wordfence in New Zealand rose from 230 to 290.
- Across the 11 months ending August 2026, Wordfence’s estimated Share of Search among WordPress security plugins in New Zealand peaked at 51% in February 2026 and was lowest at 33.8% in June 2026.

## How did search popularity change for New Zealand WordPress security plugins in August 2026?

- In August 2026, Wordfence overtook Sucuri to take the highest estimated Share of Search among WordPress security plugins in New Zealand, at 42%.
- In August 2026, Sucuri lost estimated Share of Search among WordPress security plugins in New Zealand, from 40.9% to 37.7%.
- Estimated monthly branded searches for Patchstack in New Zealand rose 200% over 11 measured months, from 10 to 30 in August 2026.
- Estimated monthly branded searches for Kadence Security in New Zealand rose 100% over 11 measured months, from 30 to 60 in August 2026.
- Estimated monthly branded searches for MalCare in New Zealand fell 28.6% over 11 measured months, from 70 to 50 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | WordPress security plugins | 230 | 41.8% | 1 |
| Nov 2025 | WordPress security plugins | 230 | 43.4% | 1 |
| Dec 2025 | WordPress security plugins | 200 | 39.2% | 2 |
| Jan 2026 | WordPress security plugins | 250 | 48.1% | 1 |
| Feb 2026 | WordPress security plugins | 260 | 51% | 1 |
| Mar 2026 | WordPress security plugins | 300 | 47.6% | 1 |
| Apr 2026 | WordPress security plugins | 300 | 50% | 1 |
| May 2026 | WordPress security plugins | 250 | 36.2% | 2 |
| Jun 2026 | WordPress security plugins | 230 | 33.8% | 2 |
| Jul 2026 | WordPress security plugins | 250 | 37.9% | 2 |
| Aug 2026 | WordPress security plugins | 290 | 42% | 1 |
| Sep 2026 | WordPress security plugins | — | — | — |

## How is Wordfence measured?

Brandwave collects information about searches that people make online using Wordfence’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “2fa wordfence”
- “plugin wordfence”
- “word fence”
- “wordfence”
- “wordfence 2fa”
- “wordfence agency pricing”
- “wordfence assistant”
- “wordfence assistant plugin”
- “wordfence black friday”
- “wordfence care”
- “wordfence central”
- “wordfence com”
- “wordfence cost”
- “wordfence discount”
- “wordfence elementor”
- “wordfence features”
- “wordfence firewall”
- “wordfence free”
- “wordfence free plugin”
- “wordfence multiple sites”
- “wordfence plugin”
- “wordfence plugin for wordpress”
- “wordfence premium”
- “wordfence premium cost”
- “wordfence premium price”
- “wordfence pricing”
- “wordfence pro”
- “wordfence pro pricing”
- “wordfence response”
- “wordfence security”
- “wordfence security plugin”
- “wordfence security plugin wordpress”
- “wordfence security premium”
- “wordfence security wordpress plugin”
- “wordfence waf”
- “wordfence web application firewall”
- “wordfence woocommerce”
- “wordfence wordpress”
- “wordfence wordpress plugin”
- “wordfence wordpress security plugin”
- “wordfence wp”
- “wordfence wp plugin”
- “wordpress plugin wordfence”

## Which WordPress security plugins compete with Wordfence?

- [Sucuri](/demand/nz/brands/sucuri): Head-to-head: /demand/nz/compare/sucuri-vs-wordfence
- [Kadence Security](/demand/nz/brands/kadence-security): Head-to-head: /demand/nz/compare/kadence-security-vs-wordfence
- [MalCare](/demand/nz/brands/malcare): Head-to-head: /demand/nz/compare/malcare-vs-wordfence
- [Patchstack](/demand/nz/brands/patchstack): Head-to-head: /demand/nz/compare/patchstack-vs-wordfence

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Wordfence: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/wordfence

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/wordfence. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.