--- title: "How popular is Woolertons' Funeral Home? Searches and AI answers in New Zealand" description: "Woolertons is a funeral home in Hamilton. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/woolertons" publisher: "Brandwave" --- # How popular is Woolertons' Funeral Home? Searches and AI answers in New Zealand Woolertons is a funeral home in Hamilton. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Woolertons' Funeral Home - **Market**: New Zealand - **Measured month**: Oct 2026 - **Share of Search among Hamilton funeral directors**: 17.5% ## Where does Woolertons' Funeral Home compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Hamilton funeral directors | 2 | 17.5% | 170 | - [Hamilton funeral directors](/demand/nz/locations/hamilton/funeral-directors) ## Top Hamilton funeral directors in ChatGPT and Google AI Overviews In three ChatGPT questions, Woolertons' Funeral Home appeared in all three answers. Woolertons' Funeral Home is the most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Woolertons' Funeral Home | 1st | 3 of 3 | 3 of 3 | | Pellow & Hill | 2nd | 2 of 3 | 2 of 3 | | Ana-Maria Funeral Services | 2nd | 2 of 3 | 2 of 3 | | Seddon Park Funeral Home | Not ranked | 0 of 3 | 0 of 3 | | Simply Cremations | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Hamilton funeral directors - Asked ChatGPT "Which funeral director should I hire in Hamilton, New Zealand?": 1. Woolertons' Funeral Home, 2. Ana-Maria Funeral Services, 3. Pellow & Hill - Asked ChatGPT "What are the best funeral directors in Hamilton, New Zealand?": 1. Woolertons' Funeral Home, 2. Pellow & Hill, 3. Ana-Maria Funeral Services - Asked ChatGPT "What's the best funeral director in Hamilton, New Zealand for a funeral?": 1. Woolertons' Funeral Home Not named in any answer: Seddon Park Funeral Home and Simply Cremations. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Woolertons' Funeral Home changed in New Zealand over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Woolertons' Funeral Home in New Zealand fell from 390 to 260. - Across the 12 months ending October 2026, Woolertons' Funeral Home’s share of searches among Hamilton funeral directors in New Zealand decreased from 23.9% to 17.5%. - Across the 12 months ending October 2026, Woolertons' Funeral Home’s share of searches among Hamilton funeral directors in New Zealand peaked at 26.9% in December 2025 and was lowest at 9.4% in May 2026. ## How did search popularity change for New Zealand Hamilton funeral directors in October 2026? - In October 2026, Pellow & Hill overtook Simply Cremations to rank 3rd among Hamilton funeral directors in New Zealand, with 15.5% of the searches. - In October 2026, Ana-Maria Funeral Services gained share of searches among Hamilton funeral directors in New Zealand, from 2.5% to 5.2%. - In October 2026, Simply Cremations gained share of searches among Hamilton funeral directors in New Zealand, from 11.5% to 12.4%. - In October 2026, Seddon Park Funeral Home lost share of searches among Hamilton funeral directors in New Zealand, from 59% to 49.5%. - In October 2026, Woolertons' Funeral Home lost share of searches among Hamilton funeral directors in New Zealand, from 21.3% to 17.5%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Hamilton funeral directors | 260 | 23.9% | 2 | | Dec 2025 | Hamilton funeral directors | 210 | 26.9% | 2 | | Jan 2026 | Hamilton funeral directors | 110 | 11.6% | 3 | | Feb 2026 | Hamilton funeral directors | 140 | 13.2% | 2 | | Mar 2026 | Hamilton funeral directors | 210 | 19.3% | 2 | | Apr 2026 | Hamilton funeral directors | 170 | 14.2% | 2 | | May 2026 | Hamilton funeral directors | 110 | 9.4% | 3 | | Jun 2026 | Hamilton funeral directors | 210 | 15.2% | 2 | | Jul 2026 | Hamilton funeral directors | 140 | 9.5% | 4 | | Aug 2026 | Hamilton funeral directors | 210 | 12.7% | 3 | | Sep 2026 | Hamilton funeral directors | 260 | 21.3% | 2 | | Oct 2026 | Hamilton funeral directors | 170 | 17.5% | 2 | ## How are Woolertons' Funeral Home’s branded searches counted? Brandwave collects information about searches that people make online using Woolertons' Funeral Home’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “woolertons” ## Which Hamilton funeral directors compete with Woolertons' Funeral Home? - [Seddon Park Funeral Home](/demand/nz/brands/seddon-park-funeral-home): Head-to-head: /demand/nz/compare/seddon-park-funeral-home-vs-woolertons - [Pellow & Hill](/demand/nz/brands/pellow-and-hill): Head-to-head: /demand/nz/compare/pellow-and-hill-vs-woolertons - [Simply Cremations](/demand/nz/brands/simply-cremations): Head-to-head: /demand/nz/compare/simply-cremations-vs-woolertons - [Ana-Maria Funeral Services](/demand/nz/brands/ana-maria-funeral): Head-to-head: /demand/nz/compare/ana-maria-funeral-vs-woolertons ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Woolertons' Funeral Home? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/woolertons This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/woolertons. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.